Camera branding
cameragenic vs. auragenic : televisi, kita, dan perubahan
On image branding in the television industry in Indonesia.
Manajemen pemasaran
studi kasus Indonesia
Marketing management; case study in Indonesia.
Marketing Management
Analysis, Planning, Implementation, and Control
Best-seller world-wide, the eighth edition of this classic text highlights the most recent trends and developments in global marketing. It emphasizes the importance of teamwork between marketing and a
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Principles of Marketing
'Principles of Marketing' is organized around a customer-value and customer-relationship framework. Among the learning aids in the book are: concept previews; marketing stories; concept and key term r
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