Sistem Informasi Pustaka

Principles of Marketing

Philip J. Kotler, Dr. Gary M. Armstrong, Pearson Education, Veronica Wong, Lloyd C. Harris, John A. Saunders, Nigel Piercy, Dr. Gary M. Armstrong, Pearson Education, Veronica Wong, Lloyd C. Harris, John A. Saunders, Nigel Piercy,

Marketing Management

Cbc Phc Library Video

John Burnett, Canadian Broadcasting Corporation, Kotler, Philip, Canadian Broadcasting Corporation, Kotler, Philip,

Marketing Management, Canadian Twelfth Edition

Marketing Management,Canadian Twelfth Edition, is designed to preserve the strengths of previous editions while introducing new material and organization to further enhance learning. It is dedicated to helping companies, groups, and individuals adapt their marketing strategies and management to the marketplace realities of the 21stcentury.

Cunningham, Margaret H, Philip Kotler, Kevin Lane Keller, Peggy H. Cunningham, Margaret H, Philip Kotler, Kevin Lane Keller, Peggy H. Cunningham,

Marketing Management,Canadian Twelfth Edition, is designed to preserve the strengths of previous editions while introducing new material and organization to further enhance learning.

Principles of Marketing

Instructor's Manual with Cases

Bruce Wrenn, Philip Kotler, Richard M. Clewett, Philip Kotler, Richard M. Clewett,

Principles of Marketing (Aus)

Any marketing student should have knowledge of this great version of Kotler's classic Principles of Marketing book.' Even Lanseng, Norges Landbrukshogskole, NorwayClassic and authoritative, Principles of Marketing, Fourth European Edition remains on the cutting edge of contemporary marketing. Kotler, Wong, Saunders and Armstrong have delivered a fresh, practical, managerial approach to the subject. Top gurus in their field, the team brings to this new edition great features and content, which include: rich topical examples and applications, which explain the major decisions marketing managers face; completely revised and updated Prelude Cases, Marketing Insights and Concluding Concept cases that reflect the growing influence of e-commerce; enhanced full colour adverts, tables and figures that highlight key ideas and marketing strategies. 'Principles of Marketing provides an excellent all-round introduction to the subject.' - Deborah Anderson, Kingston University, UK. A comprehensive Companion Website contains a wealth of teaching material for instructors and learning materials for students.; Completely updated, this site boasts great additions, such as more case studies, more multiple choice questions, and sample answers to the questions from the Marketing in Practice DVD. 'Comprehensive and authoritative, but a pleasure to read - an uncommon combination ' - Sveinn Eldon, Arcada Polytechnic, Finland. Philip Kotler is S. C. Johnson and Son Distinguished Professor of International Marketing at the J. L. Kellogg Graduate School of Management, Northwestern University. Veronica Wong is Professor of Marketing and Head of the Marketing Group at Aston Business School. John Saunders is Professor of Marketing, Head of Aston Business School and Pro-Vice Chancellor of Aston University. Gary Armstrong is Professor and Chair of Marketing in the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill.

Kotler/Adam/Denize/Armstrong, Philip Kotler,

Top gurus in their field, the team brings to this new edition great features and content, which include: rich topical examples and applications, which explain the major decisions marketing managers face; completely revised and updated ...

Marketing

The most comprehensive and authoritative introductory marketing text available for Australian students. The new edition has been completely updated to reflect recent changes in marketing theory and practice caused by new technologies and new ways of organising. Three Australian authors.

Philip Kotler, Linden Brown, Stewart Adam, Gary Armstrong,

The new edition has been completely updated to reflect recent changes in marketing theory and practice caused by new technologies and new ways of organising. Three Australian authors.

Principles of Marketing

,

Marketing

an introduction

Gary M. Armstrong, Philip Kotler, James P. Hess, Susan M. Leshnower,

Business-to-business Internet Marketing

Seven Proven Strategies for Increasing Profits Through Internet Direct Marketing

Specific examples and illustrative case studies show marketers how to enhance the business-to-business segment of direct marketing through the Internet and take full advantage of this new, more powerful form of interactive marketing. Included are strategies and tactics for enhancing lead generation, event marketing, fulfillment, order generation and customer relationship programs. 20 line drawings, 20 tables.

Barry Silverstein,

Specific examples and illustrative case studies show marketers how to enhance the business-to-business segment of direct marketing through the Internet and take full advantage of this new, more powerful form of interactive marketing.

Menejemen marketing

suatu pendekatan ramuan marketing

Komaruddin Sastradipoera,

BUKU DIARSIP : Principles of Marketing

Finding competitive advantage and differentiating the marketing offer, global marketing, the impact of a united Europe in 1992, service marketing strategy, integrated direct marketing and database marketing, and geodemographic segmentation are among the topics covered in this book.

Philip Kotler, Gary Armstrong, Gary Armstrong,
Call Number : 658.83 KOT p GAR b

Finding competitive advantage and differentiating the marketing offer, global marketing, the impact of a united Europe in 1992, service marketing strategy, integrated direct marketing and database marketing, and geodemographic segmentation ...

Sistem Informasi Pustaka

Pelita Bangsa

Principles of Marketing

Marketing Management

Cbc Phc Library Video

Marketing-Management

Marketing Management, Canadian Twelfth Edition

Principles of Marketing

Instructor's Manual with Cases

Principles of Marketing (Aus)

Marketing

Principles of Marketing

Marketing

an introduction

Business-to-business Internet Marketing

Seven Proven Strategies for Increasing Profits Through Internet Direct Marketing

Menejemen marketing

suatu pendekatan ramuan marketing

BUKU DIARSIP : Principles of Marketing

Sebanyak 66 item atau buku ditemukan

Kategori : Marketing

Principles of Marketing

Marketing Management

Cbc Phc Library Video

Marketing-Management

Marketing Management, Canadian Twelfth Edition

Principles of Marketing

Instructor's Manual with Cases

Principles of Marketing (Aus)

Marketing

Principles of Marketing

Marketing

an introduction

Business-to-business Internet Marketing

Seven Proven Strategies for Increasing Profits Through Internet Direct Marketing

Menejemen marketing

suatu pendekatan ramuan marketing

BUKU DIARSIP : Principles of Marketing