Sistem Informasi Pustaka

Manajemen pemasaran : analisis perencanaan dan pengendalian

Manajemen Dari Strategi Pemasaran

Manajemen pemasaran

studi kasus Indonesia

Marketing management; case study in Indonesia.

Contemporary Views on Marketing Practices, Chapter 1

Broadening the Concept of Marketing Still Further: the Megamarketing Concept

A Stakeholder Approach to Corporate Social Responsibility

Pressures, Conflicts, and Reconciliation

Lateral Marketing

New Techniques for Finding Breakthrough Ideas

Sebanyak 44165 item atau buku ditemukan

Previous 1..2454 2455 2456 2457 245824592460 2461 2462 2463..3681 Next

Manajemen pemasaran : analisis perencanaan dan pengendalian

Philip Kotler,

Manajemen Dari Strategi Pemasaran

Manajemen pemasaran

studi kasus Indonesia

Marketing management; case study in Indonesia.

Eva Zhoriva Yusuf, Dr. Lesley Williams,

Marketing management; case study in Indonesia.

Contemporary Views on Marketing Practices, Chapter 1

Broadening the Concept of Marketing Still Further: the Megamarketing Concept

Jagdish Sheth, Philip Kotler,

Broadening the Concept of Marketing Still Further: the Megamarketing Concept
Jagdish Sheth, Philip Kotler. Emerson, Richard (1962), “Power-Dependence
Relations,” American Sociological Review, 27 (February), 31-41. Kotler, Philip,
and ...

Lo bueno funciona

A quienes mezclan Responsabilidad Social Corporativa con negocios se les suele tildar bien de empresarios oportunistas que quieren lavar su imagen o bien de emprendedores con visión social que desean crear un mundo mejor. Lejos de ambas visiones Philip Kotler, el gurú del marketing, junto a dos grandes expertos como David Hessekiel y Nancy R. Lee, nos acercan a la teoría positivista de las iniciativas sociales como medio de alcanzar el delicado equilibrio de generar simultáneamente dividendos financieros y sociales.Lo bueno funciona enseña a todo aquel que se considere un verdadero creador de negocio a dar con la mejor causa social corporativa a través de casos de éxito tanto de compañías españolas (Agbar, CaixaBank, Coca-Cola, Danone, Endesa, Telefónica, Mango y Unilever) como de otras extranjeras. Sus páginas están llenas de orientaciones y de los mejores consejos para integrar el marketing con las iniciativas sociales en los principales objetivos de un negocio. Este libro es la mejor brújula para lograr ser un empresario responsable y no solo parecerlo.

Philip Kotler, Hessekiel David, Lee Nancy,

Lejos de ambas visiones Philip Kotler, el gurú del marketing, junto a dos grandes expertos como David Hessekiel y Nancy R. Lee, nos acercan a la teoría positivista de las iniciativas sociales como medio de alcanzar el delicado equilibrio ...

A Stakeholder Approach to Corporate Social Responsibility

Pressures, Conflicts, and Reconciliation

Corporate social responsibility has grown into a global phenomenon that encompasses businesses, consumers, governments, and civil society, and many organizations have adopted its discourse. Yet corporate social responsibility remains an uncertain and poorly defined ambition, with few absolutes. First, the issues that organizations must address can easily be interpreted to include virtually everyone and everything. Second, with their unique, often particular characteristics, different stakeholder groups tend to focus only on specific issues that they believe are the most appropriate and relevant in organizations' corporate social responsibility programs. Thus, beliefs about what constitutes a socially responsible and sustainable organization depend on the perspective of the stakeholder. Third, in any organization, the beliefs of organizational members about their organization's social responsibilities vary according to their function and department, as well as their own managerial fields of knowledge. A Stakeholder Approach to Corporate Social Responsibility provides a comprehensive collection of cutting-edge theories and research that can lead to a more multifaceted understanding of corporate social responsibility in its various forms, the pressures and conflicts that result from these different understandings, and some potential solutions for reconciling them.

Philip Kotler, François Maon,

A Stakeholder Approach to Corporate Social Responsibility provides a comprehensive collection of cutting-edge theories and research that can lead to a more multifaceted understanding of corporate social responsibility in its various forms, ...

Marketing Places

Today's headlines report cities going bankrupt, states running large deficits, and nations stuck in high debt and stagnation. Philip Kotler, Donald Haider, and Irving Rein argue that thousands of "places" -- cities, states, and nations -- are in crisis, and can no longer rely on national industrial policies, such as federal matching funds, as a promise of jobs and protection. When trouble strikes, places resort to various palliatives such as chasing grants from state or federal sources, bidding for smokestack industries, or building convention centers and exotic attractions. The authors show instead that places must, like any market-driven business, become attractive "products" by improving their industrial base and communicating their special qualities more effectively to their target markets. From studies of cities and nations throughout the world, Kotler, Haider, and Rein offer a systematic analysis of why so many places have fallen on hard times, and make recommendations on what can be done to revitalize a place's economy. They show how "place wars" -- battles for Japanese factories, government projects, Olympic Games, baseball team franchises, convention business, and other economic prizes -- are often misguided and end in wasted money and effort. The hidden key to vigorous economic development, the authors argue, is strategic marketing of places by rebuilding infrastructure, creating a skilled labor force, stimulating local business entrepreneurship and expansion, developing strong public/private partnerships, identifying and attracting "place compatible" companies and industries, creating distinctive local attractions, building a service-friendly culture, and promoting these advantages effectively. Strategic marketing of places requires a deep understanding of how "place buyers" -- tourists, new residents, factories, corporate headquarters, investors -- make their place decisions. With this understanding, "place sellers" -- economic development agencies, tourist promotion agencies, mayor's offices -- can take the necessary steps to compete aggressively for place buyers. This straightforward guide for effectively marketing places will be the framework for economic development in the 1990s and beyond.

Philip Kotler,

This straightforward guide for effectively marketing places will be the framework for economic development in the 1990s and beyond.

Attracting Investors

A Marketing Approach to Finding Funds for Your Business

Marketing guru Philip Kotler shows entrepreneurs how to market their companies to investors How can businesses do a better job of attracting capital? The answer: "Marketing!" Marketing expert Philip Kotler teams up with a renowned marketing consultant and an INSEAD professor for this practical, marketing–based approach to raising capital from investors. Based on the premise that entrepreneurs and business owners often don′t understand what investors want and how they make their decisions, Attracting Investors offers a larger view of the factors involved, and guides both startup and veteran firms in effectively raising capital. Philip Kotler (Glencoe, IL) is the S.C. Johnson & Son Distinguished Professor of International Marketing at Northwestern University′s Kellogg School of Management, and the author of 35 books. Hermawan Katajaya (Jakarta, Indonesia) runs MarkPlus, the largest marketing consulting firm in Indonesia, and is coauthor with Kotler of several books, including Repositioning Asia and Rethinking Marketing. S. David Young (Fontainebleu, France) is a Professor of Accounting and Control at INSEAD in Fountainebleu, France.

Philip Kotler, Hermawan Kartajaya, S. David Young,

Packed with crucial insight for everyone from CEOs and entrepreneurs to finance students, the book shows readers how to apply the fundamental techniques of modern marketing to the vital task of raising capital.

Lateral Marketing

New Techniques for Finding Breakthrough Ideas

A revolutionary new system for generating the next big marketing ideas and opportunities According to Philip Kotler, the widely acknowledged "father" of modern marketing, and Fernando Trias de Bes the marketing techniques pioneered in the 1960s and '70s have worked too well. Fierce competition among products with little or nothing to distinguish one from another, along with modern product positioning and targeted marketing techniques, have led to increasing market segmentation. If the trend continues, individual market segments soon will be too small to be profitable. In Lateral Marketing, Kotler and Trias de Bes unveil a revolutionary new model to help readers expand beyond vertical segmentation and generate fresh marketing ideas and opportunities. Philip Kotler (Chicago, IL) is the S. C. Johnson & Son Distinguished Professor of International Marketing at Northwestern University's Kellogg School of Management. Fernando Trias de Bes (Barcelona, Spain) is the founder of Salvetti & Llombart whose clients include Pepsico, Sony, Hewlett-Packard, Nestl?, Credit Suisse, and other top corporations.

Philip Kotler, Fernando Trías De Bes,

This book defines a framework and theory for lateral marketing and the development of breakthrough ideas that will succeed in a consumer market already over-saturated.

Previous 1..2454 2455 2456 2457 245824592460 2461 2462 2463..3681 Next

Sistem Informasi Pustaka

Pelita Bangsa

Manajemen pemasaran bank

Manajemen pemasaran : analisis perencanaan dan pengendalian

Manajemen pemasaran

Manajemen Dari Strategi Pemasaran

Manajemen pemasaran

studi kasus Indonesia

Manajemen pemasaran

Contemporary Views on Marketing Practices, Chapter 1

Broadening the Concept of Marketing Still Further: the Megamarketing Concept

Lo bueno funciona

A Stakeholder Approach to Corporate Social Responsibility

Pressures, Conflicts, and Reconciliation

Marketing Places

Attracting Investors

A Marketing Approach to Finding Funds for Your Business

Lateral Marketing

New Techniques for Finding Breakthrough Ideas

Sebanyak 44165 item atau buku ditemukan

Manajemen pemasaran bank

Manajemen pemasaran : analisis perencanaan dan pengendalian

Manajemen pemasaran

Manajemen Dari Strategi Pemasaran

Manajemen pemasaran

studi kasus Indonesia

Manajemen pemasaran

Contemporary Views on Marketing Practices, Chapter 1

Broadening the Concept of Marketing Still Further: the Megamarketing Concept

Lo bueno funciona

A Stakeholder Approach to Corporate Social Responsibility

Pressures, Conflicts, and Reconciliation

Marketing Places

Attracting Investors

A Marketing Approach to Finding Funds for Your Business

Lateral Marketing

New Techniques for Finding Breakthrough Ideas