The view of this book is that there are essentially three purposes for modeling in marketing: measuring marketing actions and outcomes, developing operational support for marketing decisions, and explaining marketing observations or phenomena.
The view of this book is that there are essentially three purposes for modeling in marketing: measuring marketing actions and outcomes, developing operational support for marketing decisions, and explaining marketing observations or ...
Provides an authoritative and holistic platform whilst delivering updated content in new and exciting ways. Suzan Burton from Macquarie University.
Provides an authoritative and holistic platform whilst delivering updated content in new and exciting ways. Suzan Burton from Macquarie University.
Aimed at tourism agencies, students of tourism and local government agencies, this book explains how to adopt a strategic marketing plan that will enable places to adapt and conquer the ever-evolving world marketplace.
Aimed at tourism agencies, students of tourism and local government agencies, this book explains how to adopt a strategic marketing plan that will enable places to adapt and conquer the ever-evolving world marketplace.
A guide to plastic and cosmetic surgery provides information on choosing a surgeon, what to expect at a consultation, fees, location of the surgery, and aftercare, and includes commentary by patients and before and after photographs.
A guide to plastic and cosmetic surgery provides information on choosing a surgeon, what to expect at a consultation, fees, location of the surgery, and aftercare, and includes commentary by patients and before and after photographs.
The 12th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe. Thoroughly updated and streamlined, "Principles of Marketing" tells the stories that reveal the drama of modern marketing, reflecting the major trends and forces that are impacting this dynamic and ever-changing field. Topics include: the marketing environment, managing information, consumer & business buyer behavior, segmentation, targeting, and positioning, branding strategies, distribution channels, advertising and sales promotion, direct marketing, and the global marketplace. An excellent tool for anyone in marketing and sales, whether self- or corporate- employed.
Designed to help health care professionals achieve their marketing objectives by providing them with timely tools and market analysis techniques.S.
Designed to help health care professionals achieve their marketing objectives by providing them with timely tools and market analysis techniques.S.
Marketing Management,Canadian Twelfth Edition, is designed to preserve the strengths of previous editions while introducing new material and organization to further enhance learning. It is dedicated to helping companies, groups, and individuals adapt their marketing strategies and management to the marketplace realities of the 21stcentury.
Marketing Management,Canadian Twelfth Edition, is designed to preserve the strengths of previous editions while introducing new material and organization to further enhance learning.