Marketing Models
The view of this book is that there are essentially three purposes for modeling in marketing: measuring marketing actions and outcomes, developing operational support for marketing decisions, and expl
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Marketing 8th Edition Aus
Provides an authoritative and holistic platform whilst delivering updated content in new and exciting ways. Suzan Burton from Macquarie University.
Marketing Places Europe
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Aimed at tourism agencies, students of tourism and local government agencies, this book explains how to adopt a strategic marketing plan that will enable places to adapt and conquer the ever-evolving
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Secrets of a Beverly Hills Cosmetic Surgeon
The Expert's Guide to Safe, Successful Surgery
A guide to plastic and cosmetic surgery provides information on choosing a surgeon, what to expect at a consultation, fees, location of the surgery, and aftercare, and includes commentary by patients
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Principles of Marketing
The 12th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand eq
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Marketing for Health Care Organizations
Designed to help health care professionals achieve their marketing objectives by providing them with timely tools and market analysis techniques.S.
Marketing Management, Canadian Twelfth Edition
Marketing Management,Canadian Twelfth Edition, is designed to preserve the strengths of previous editions while introducing new material and organization to further enhance learning. It is dedicated t
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