Customer Bonding
Pathway to Lasting Customer Loyalty
A unique approach to creating lasting customer relationships beginning with awareness-building, this book explains how to build progressively stronger bonds--through reward systems, lifestyle involvement, value sharing, and empowerment networks. Dozens of case studies and real-life examples demonstrate how successful organizations have used customer bonding to improve loyalty.
- ISBN 13 : 9780844233192
- ISBN 10 : 0844233196
- Judul : Customer Bonding
- Sub Judul : Pathway to Lasting Customer Loyalty
- Pengarang : Richard Cross,
- Kategori : Business & Economics
- Penerbit : N T C Business Books
- Bahasa : en
- Tahun : 1996
- Halaman : 280
- Halaman : 280
- Google Book : http://books.google.com/books?id=RTtOxWj_YmMC&dq=intitle:customer&hl=&source=gbs_api
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Ketersediaan :
A unique approach to creating lasting customer relationships beginning with awareness-building, this book explains how to build progressively stronger bonds--through reward systems, lifestyle involvement, value sharing, and empowerment ...