The charming adventures of the Mama of an immigrant Norwegian family living in San Francisco. This bestselling book inspired the play, motion picture, and television series I Remember Mama.
Discusses the achievements of the ancient Chinese in astronomy, medicine, science, and engineering, as well as such influential Chinese inventions as paper, printing, gunpowder, and the compass. "A dazzling parade of such unexpected items as the compass, stirrup, clock, and seismograph." -- Horn Book
Stanford: Stanford University Press, 1975. Lum, Peter. The Growth of Civilization
in East Asia. New York: S. G. Phillips, 1969. Majno, Guido. The Healing Hand:
Man and Wound in the Ancient World. Cambridge, Mass.: Harvard University
Press ...
An acclaimed author has rewritten twelve of Shakespeare's plays in narrative form, retaining much of the original language, and thus the flavor of the bard's dramas.
Leon Garfield, William Shakespeare. The. Tempest. Far, far away, upon the shore
of a strange island that was forever wrapped in mists that the sun changed into
moving curtains of gold, there sat an ageing man and his young, lovely daughter.
100 Profit-producing Insights You Can Take to the Bank
Based on years of personal experience, the author's guide to mastering the art of marketing offers chapters on media, online marketing, psychology, technology, and much more. Original.
marketing weapons to support direct mail, to make direct mail succeed. If you are
using direct mail only, you're no guerrilla. Marketing is not telemarketing. For
business-to-business marketing, few weapons succeed as well as telemarketing
...
This book will guide marketers into the world of positioning and selling products and services. The authors lead the reader step by step through the process of developing a marketing campaign. They offer detailed descriptions of more than a hundred marketing tools from contests to affinity programs, from direct mail to billboard advertising. Anecdotes, graphics, and rules of thumb are also included.
MASTERING GUERRILLA MARKETING: 100 PROFIT-PRODUCING INSIGHTS
THAT YOU CAN TAKE TO THE RANK "No one knows how to use the weapons of
the trade better than industry expert Jay Levinson," said Entrepreneur magazine.
Describes marketing techniques particularly effective for home-based businesses, emphasizing the importance of positioning, word-of-mouth advertising, direct mail, and customer service
GUERRILLA ILLUSTRATOR STEVIE ANN RINEHART'S basic marketing tool
operates according to what she calls "the concentric circle theory." What's that?
Stevle explains that she began her home-based business by contacting her circle
of ...
New Strategies, Tactics, and Weapons for Winning Big Profits for Your Small Business
This book will prepare small and medium-size businesses with vital information about direct marketing, customer relations, cable TV, desktop publishing, and much more.
GUERRILLA MARKETING: SECRETS FOR MAKING BIG PROFITS FROM YOUR
SMALL BUSINESS, Third Edition The book that started the Guerrilla Marketing
revolution, now completely updated and expanded. Full of the latest strategies, ...
Dozens of No-Cost Tactics to Promote Your Business and Energize Your Profits
The guru of the Guerrilla Marketing series, with over a million copies in print, teaches entrepreneurs how to market aggressively without spending one cent. Levinson, the authority on big-business marketing on a small-business budget, takes this concept one step further by offering scores of marketing ideas that are completely free. He proves that aggressive marketing doesn't have to be expensive if you use creative and unconventional means. * Hold a giveaway contest. You'll attract customers and acquire names for your mailing list. * Give free talks, consultations, and demonstrations. You'll establish yourself as an expert and publicize your business at the same time. * Post on websites, bulletin boards, and other online communities. They offer countless opportunities for spreading your business message. * Feed your clients. Sending cookies or offering free refreshments in your store can set you apart from the competition. Levinson offers dozens of other tips -- some straightforward, many surprising -- in a unique, indispensable guide that proves you don't have to pay top dollar to improve your bottom line.
The rule of thumb for marketing is to invest 10 percent of your time and energy marketing to the universe at large (anyone in your marketing area), 30 percent
talking to your prospects (those members of the universe who match your typical
...
