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How to Write Effective Business English

The Essential Toolkit for Composing Powerful Letters, Emails and More, for Today's Business Needs

How to Write Effective Business English gives guidance to both native and non-native English speakers on how to express yourself clearly and concisely. With case studies and real-life examples that demonstrate how English is used internationally in business, and full of ideas to help you get your communications right first time, How to Write Effective Business English sets the scene for describing the benefits of good Business English, ideal for multinational companies where communication is a priority. For native English speakers, it may mean un-learning things you were taught at school and learning how to save time by getting to the point more quickly in emails; for elementary to immediate English speakers, it focuses on the areas that are easy to get wrong. How to Write Effective Business English draws on the author's wealth of experience, using real-life international business scenarios to develop your skills and provide you with some answers that even your boss might not know. You will learn a system to help you quickly and easily write emails, letters, CVs and more. Featuring sections on punctuation and grammar, and checklists to help you assess how you are getting on before moving on to the next stage, How to Write Business English has been praised by both native and non-native writers of English as an indispensable resource.

How to Write Effective Business English gives guidance to both native and non-native English speakers on how to express yourself clearly and concisely.

Improve Your Global Business English

The Essential Toolkit for Writing and Communicating Across Borders

In a business world that spans several continents, it is no longer common for everyone to speak English as a first language. Whether you speak English as a first, second or even third language, intercultural business communication means that getting it right first time has never been more important for you and your organization. English can never be standardized in the global and digital marketplace; instead, we can learn how to customize business English according to our own values and culture and communicate successfully across borders. Improve Your Global Business English creates an awareness in the reader of what to avoid and how to ensure that communications are correctly understood. Very readable and hugely instructive, Improve Your Global Business English provides practical self-study with quizzes, activities and worksheets, helping you to fine-tune your written communication. By mastering the basics, defining your readers and tailoring your message to them, understanding the conventions of different media and understanding cultures, you can enhance your reputation as a truly global, modern player in today's marketplace. If you want your messages to be perceived as you intended, to retain customers or to win new ones, Improve Your Global Business English gives you the background you need. Online supporting resources for this book include supplementary video, self-test questions and answers, templates and a case study on going global

Online supporting resources for this book include supplementary video, self-test questions and answers, templates and a case study on going global

Customer Care Excellence

How to Create an Effective Customer Focus

Customer loyalty is essential to the long term financial success of your business, but with more choice then ever before, customers today have high expectations of the products and services they use. To continue to meet - and even to exceed - these high expectations, you need a top notch customer services system in place, and Customer Care Excellence will enable you to achieve just that. In clear, practical language, this book takes you through how you can develop and sustain a customer-service focus within your company. Emphasizing both strategic and practical aspects of customer care, Customer Care Excellence explains how gaining customer commitment and motivating employees to deliver an excellent service at all your company's touch points can ensure successful results and satisfied customers. This fully revised and updated edition includes new material examining the impact of social networking on customer behaviour and the emotional connection customers have with the brand, explaining how you can create a memorable customer experience. Author Sarah Cook takes you through the practical steps necessary to create a culture of customer focus and, crucially, shows how employee engagement leads to customer engagement.

In clear, practical language, this book takes you through how you can develop and sustain a customer-service focus within your company.

Blog, Podcast, Google, Sell

The Complete Guide to Making Online Profit

Blog, Podcast, Google, Sell is the ultimate guide to making money online. It provides the key steps in setting up an online business, whether you are using e-bay for the first time or setting up a professional website. It will help you to market your way to success using blogs, podcasts and Google AdWords, as well as all the tricks of the trade you need to compete, including how to create a simple web page, building a following, tips on podcasting, selling intangibles, lead selling and Google Analytics. Providing crucial information on how to manage success and grow your business as well as real life case studies, Blog, Podcast, Google, Sell will take you from trading on Amazon and eBay to selling your business for millions.

Blog, Podcast, Google, Sell is the ultimate guide to making money online.

Training for Total Quality Management

There are many books on Total Quality Management, but this is the first written specifically to help trainers introduce or run a TQM system. Written in a direct and participative style, using case studies, questionnaires and trainers tips, this practical guide will help trainers to: +Act as consultants as well as deliverers of information+Work at all levels in the organization+Facilitate the continuous process of change that TQM demandsNow fully up-dated to reflect changes in TQM training, the book also includes details on Business Process Improvement.

There are many books on Total Quality Management, but this is the first written specifically to help trainers introduce or run a TQM system.

HR Strategy for the High Performing Business

Inspiring Success Through Effective Human Resource Management

HR Strategy for the High Performing Business encourages companies to analyse the weak points in their business and focus HR on transforming these problem areas. A unique checklist to identify areas of corporate weakness demonstrates how to interpret the results and deliver HR strategies that will revolutionize performance. Depending on results defined by the checklist, it provides a tailored programme of robust and proven management strategies for improving business performance through targeted HR. Supported by a wealth of case studies showing how the approach has already been used to transform a number of leading businesses, this insightful book shows how to take a step back, assess business weaknesses and act with pinpoint accuracy to improve performance.

Section 5: Aligned and lean organization Aligned and lean organization • Are the
targets and work plans aligned with the strategic priorities? • Is the organization
structure aligned with the strategic priorities? • Are organizational processes ...

Preparing the Perfect Job Application

Application Forms and Letters Made Easy

Application forms are designed to filter out unsuitable applicants and to ensure candidates for interview can be assessed objectively. How do you make sure that you pitch yourself properly and ensure your job application is more successful than those of others in the candidate pool? This book holds the answer. Preparing the Perfect Job Application is written for today's candidate, seeking success in an ever-competitive and more unforgiving jobs market. The book brims with focused, pertinent and insightful advice designed to help you highlight your real talents and demonstrate how they would be useful to your prospective employer on your application form or letter.

This book holds the answer. Preparing the Perfect Job Application is written for today's candidate, seeking success in an ever-competitive and more unforgiving jobs market.

Paid Attention

Innovative Advertising for a Digital World

As ever, the onus is on brands to find compelling ways to earn the attention of the consumer. Yet content scarcity has given way to overload, fixed channels have dissolved into fluid networks, and audiences have become participants in consumer-driven conversations. This shift requires a new course of action for brands; it demands new marketing imperatives. Paid Attention is a guide to modern advertising ideas: what they are, why they are evolving and how to have them. Spanning communication theory, neuroscience, creativity and innovation, media history, branding and emerging technologies, it explores the strategic creation process and how to package ideas to attract the most attention in the advertising industry. Packed with real-world examples of advertising campaigns for companies including Sony, Red Bull, HP and many more, Paid Attention provides a robust model for influencing human behaviour. Referencing a wide body of theory and praxis, from behavioural economics and sociology to technology and even science fiction, Faris Yakob maps advertising onto a wider analysis of culture. Containing practical advertising and branding templates, including a new advertising planning toolkit, it is ideal for students and practitioners looking to get noticed in today's cluttered marketplace.

This shift requires a new course of action for brands; it demands new marketing imperatives. Paid Attention is a guide to modern advertising ideas: what they are, why they are evolving and how to have them.

Human Capital Management

Achieving Added Value Through People

Human Capital Management (HCM) has been described as a high-level strategic issue that seeks to analyse, measure and evaluate how people policies and practices create value. Put simply, HCM is about creating and demonstrating the value that great people and great people management add to an organization. This unique book describes how HCM provides a bridge between human resource management and business strategy. It also demonstrates how organizations can use the concepts of human resource management and the processes involved to enhance the value they obtain from people while continuing to meet their aspirations and needs. Armstrong and Baron explain how to achieve these objectives using various approaches including: Describing the concepts of HCM and how the process works; Examining the practice of HCM with regard to measurement and reporting; Discussing the various applications of HCM with regard to HR strategy formulation, learning and development, knowledge management, performance management, reward management and talent management; and examining the role of HR in HCM and the future of the concept. It also contains an appendix a toolkit which organizations can use to develop their own HCM policies and practices.

Organizational capital is created by people (human capital) but is also the
outcome of social capital interactions. It belongs to the firm and can be developed
by knowledge management processes that aim to obtain and record explicit and
tacit ...