Turning Principle into Practice Social Marketing: Changing Behaviors for Good is the definitive textbook for the planning and implementation of programs designed to influence social change. No other text is as comprehensive and foundational when it comes to taking key marketing principles and applying them to campaigns and efforts to influence social action. Nancy R. Lee (a preeminent lecturer, consultant, and author in social marketing) and Philip Kotler (an influential individual in the field who coined the term “social marketing” in 1971 with Gerald Zaltman) demonstrate how traditional marketing principles and techniques are successfully applied to campaigns and efforts to improve health, decrease injuries, protect the environment, build communities and enhance financial well-being. The Fifth Edition contains more than 26 new cases highlighting the 10 step planning model, and a new chapter describing major theories, models and frameworks that inform social marketing strategies and inspire social marketers.
The Fifth Edition contains more than 26 new cases highlighting the 10 step planning model, and a new chapter describing major theories, models and frameworks that inform social marketing strategies and inspire social marketers.
Social marketing takes key marketing principles and applies them to campaigns and efforts to influence social action. In Social Marketing to Protect the Environment, the focus turns to the environment, and how social marketing can be successful to change environmental behaviour. The text begins with a definition of the Social Marketing Model and includes a discussion of various tools that can be used to develop social marketing strategies. It then moves into sections on Residential-Related Behaviours and Commercial-Related Behaviours. These sections follow a consistent format and: - Describe a variety of environmental issues - Give examples of the numerous changes in behaviours and/or practices that would contribute to reducing the problem - Provide mini-cases that illustrate the successful use of social marketing principles along with tools to influence this behaviour in similar situations - Review what worked and what could have been improved. A final section provides future directions and recommendations.
The text begins with a definition of the Social Marketing Model and includes a discussion of various tools that can be used to develop social marketing strategies.
"Comprehensive and lucid, the book will help educational planners to build on their beliefs, fine-tune their mission and work towards the goal of providing quality education. An indispensable resource for educational administrators and heads of universities, colleges and schools, this book will also be of interest to researchers in quality management and education."--BOOK JACKET.
Most educational institutions run on a routine, often without a plan of
development. Any developmental efforts are usually piecemeal approaches.
Total quality management (TQM) urges for long-term planning, which is also
dynamic, since the ...
Total Quality Management (TQM) is shaping the management of the 1990s. This book is the first to present TQM concepts with social service administrators in mind. With examples drawn from public administration, gerontology, public health and non-profit-making organizations, the book provides sound background information on TQM for practitioners.
As these estimates indicate, the costs of not providing quality products and
services can be so great that the costs of implementing quality management
programs are usually recovered. QUALITY MANAGEMENT AND HUMAN
SERVICE ...
This exploration of marketing and consumer behaviour comprises original articles, both theoretical and empirical, and serves as a sourcebook for those interested in consumption and managerial consequences. Issues discussed include: elements of the marketing mix; advertising and promotion; relationship management; managerial intervention and stakeholder response; organization behaviour; economic development; class-and-gender-linked consumer behaviour; and the production of consumption. They are examined using anthropological perspectives and methods ranging from materialistic to semiotic.
PART FOUR Hearing the Customer's Voice(s) Contextual Grounding of
Marketplace Behavior In this part, we revisit a central premise of the volume, to
reinforce and extend our belief that consumption is shaped and reflected by
culture.
The Second Edition of this popular text brings up-to-date Marieke de Mooij's important analysis of the impact of culture on consumer behavior worldwide. The author shows how it is increasingly vital for marketing students—tomorrow's marketing professionals—to understand the limits of consistent brand identities and universal advertising campaigns. Consumer behavior is not converging across countries, and therefore it is of even greater importance to understand, and be able to respond to, differences in behavior. This edition offers a new chapter, Chapter 7, on culture, communication, and media behavior that extends the prior edition's discussion on communication theories and advertising styles to cover differences in media usage worldwide, particularly the use of the Internet.
he previous chapters described how the mental and social processes that drive behavior vary across cultures. This chapter deals with various consumer behavior domains. The consumer behavior domains related to communication,
such as ...
Moving beyond the traditional dichotomies of social theory, Understanding Social Inequality brings the study of social stratification and inequality into the 21st century. Starting with the widely agreed "fact" that the world is becoming more unequal, this book pulls together the "identity of displacement" in sociology and the "spaces of flow" of geography to show how place has become an increasingly important focus for understanding new trends in social inequality. The book charts a path through current debates and issues that studies of social inequality cannot afford to ignore. Accessible and engagingly written, this book stimulates the "sociological imagination", prompting readers to link personal experiences and public issues.
Burchardt, T, Le Grand, J. and Piachaud, D. (2002) 'Degrees of exclusion: developing a dynamic, multidimensional ... 'Negotiating their way in: the middle
classes, gentrification and their deployment of capital in a globalizing metropolis',
Urban ...
Systems theory is the basic theoretical model underlying most contemporary family therapy. In this accessible introduction, the author traces how systems theory gave rise to family systems theory, outlines the basic propositions of family systems and links it both to other family theory literature and to clinical practice. Among the topics covered are relational space, family boundaries, family stratification and child socialization. Family meanings and such shared realities as family folklore, stories, myths and memorabilia are discussed. Family rituals are also explored.
Participative work as an influence on human development. Journal of Applied
Developmental Psychology, 5, ... Routine activities and crime prevention in the developing metropolis. Criminology, 25,911-932. Ferree, M. M. (1990). Beyond ...
- what is the relationship between the social sciences and the natural sciences? - where do today's dominant approaches to doing social science come from? - what are the main fissures and debates in contemporary social scientific thought? - how are we to make sense of seemingly contrasting approaches to how social scientists find out about the world and justify their claims to have knowledge of it? In this exciting handbook, Ian Jarvie and Jesús Zamora-Bonilla have put together a wide-ranging and authoritative overview of the main philosophical currents and traditions at work in the social sciences today. Starting with the history of social scientific thought, this handbook sets out to explore that core fundamentals of social science practice, from issues of ontology and epistemology to issues of practical method. Along the way it investigates such notions as paradigm, empiricism, postmodernism, naturalism, language, agency, power, culture, and causality. Bringing together in one volume leading authorities in the field from around the world, this book will be a must-have for any serious scholar or student of the social sciences.
This maximization obviously entailed that the values (real numbers) taken by
these numerical functions had all the properties generally associated with real
numbers. In fact, mathematically speaking, the economists wanted to use all the ...
"Provides a unique perspective. I am particularly impressed with the sections on innovative design and methods to investigate cognitive aging and the integrative perspectives. None of the existing texts covers this material to the same level." —Donna J. La Voie, Saint Louis University "The emphasis on integrating the literature with theoretical and methodological innovations could have a far-reaching impact on the field." —Deb McGinnis, Oakland University The Handbook of Cognitive Aging: Interdisciplinary Perspectives clarifies the differences in patterns and processes of cognitive aging. Along with a comprehensive review of current research, editors Scott M. Hofer and Duane F. Alwin provide a solid foundation for building a multidisciplinary agenda that will stimulate further rigorous research into these complex factors. Key Features Gathers the widest possible range of perspectives by including cognitive aging experts in various disciplines while maintaining a degree of unity across chapters Examines the limitations of the extant literature, particularly in research design and measurement, and offers new suggestions to guide future research Highlights the broad scope of the field with topics ranging from demography to development to neuroscience, offering the most complete coverage available on cognitive aging
Finally, the process of instrument design must consider the generalizability of
performance in experimental tasks to real world abilities. Research on attention
has primarily relied on tightly controlled and thus necessarily contrived
experimental ...
