Sebanyak 11 item atau buku ditemukan

Handbook of Data Analysis

A fundamental book for social researchers. It provides a first-class, reliable guide to the basic issues in data analysis. Scholars and students can turn to it for teaching and applied needs with confidence.

Meaning is use- based and therefore any representation partakes of the meaning
that context provides. These may be ... That is, the subjective meaning, or
association between a message and an idea, always exists. 'Language games',
as we ...

Encyclopedia of Substance Abuse Prevention, Treatment, and Recovery

"The scope includes behavioral addictions such as eating disorders, gambling and compulsive shopping. Preparation of the profession is heavily featured in numerous articles on standards, training, ethics and professional organizations. An emphasis on expectations and current practice make this set and excellent resource for those preparing for work in their fields. Therefore, this title is highly appropriate for academic libraries." —John R.M. Lawrence "This comprehensive resource makes a great companion to works such as Edith M. Freeman's Substance Abuse Treatment (Sage, 1993), Gary L. Fisher and Thomas C. Harrison's Substance Abuse (4th ed., Allyn & Bacon, 2008), and most of the works in Guilford's "Substance Abuse" series. Highly recommended for research and academic libraries." —Library Journal "Reflecting the recent explosion in the knowledge base of all aspects of the alcohol and drug abuse field, the Encyclopedia of Substance Abuse Prevention, Treatment, and Recovery presents state-of-the-art research and evidence-based applications. The Encyclopedia's approximately 350 A-to-Z signed entries focus on the information that addiction treatment and prevention professionals and allied health professionals need to effectively work with clients." —John R.M. Lawrence—Library Journal Reflecting the recent explosion in the knowledge base of all aspects of the alcohol and drug abuse field, the presents state-of-the-art research and evidence-based applications. The Encyclopedia's approximately 350 A-to-Z signed entries focus on the information that addiction treatment and prevention professionals and allied health professionals need to effectively work with clients. —John R.M. Lawrence—Reflecting the recent explosion in the knowledge base of all aspects of the alcohol and drug abuse field, the presents state-of-the-art research and evidence-based applications. The Encyclopedia's approximately 350 A-to-Z signed entries focus on the information that addiction treatment and prevention professionals and allied health professionals need to effectively work with clients. Features Provides comprehensive and authoritative coverage of such areas as the neurobiology of addiction, models of addiction, sociocultural perspectives on drug use, family and community factors, prevention theories and techniques, professional issues, the criminal justice system and substance abuse, assessment and diagnosis, and more Focuses on concepts of addiction and treatment practices, but also addresses commonly used and abused drugs, including recreational, prescription, and over-the-counter Offers a Reader's Guide that lists topic categories with specific entries Presents cross-references at the end of each entry to help readers locate related information in other entries, as well as Further Readings for those who wish to pursue topics in more depth Includes an appendix listing of58 different drugs and substances with corresponding relevant entries The Encyclopedia of Substance Abuse Prevention, Treatment, and Recovery is intended for use by pre-service and in-service addiction prevention and treatment providers and allied professionals in the fields of criminal justice, counseling, social work, public health, nursing, medicine, other health care professions, education, and family studies.

Founded in 1972 as the National Association of Alcohol and Drug Abuse
Counselors, NAADAC was created as a professional association to represent the
interests and concerns of substance abuse counselors. Since then, NAADAC has
evolved as an organization addressing the needs of professionals who are active
in prevention, intervention, treatment, and education. The professionals filling
these roles have expanded to include the increasing number of tobacco,
gambling, and ...

Encyclopedia of Public Relations

When initially published in 2005, the two-volume Encyclopedia of Public Relations was the first and most authoritative compilation of the subject. It remains the sole reference source for any library serving patrons in business, communication, and journalism as it explores the evolution of the field with examples describing the events, changing practices, and key figures who developed and expanded the profession. Reader’s Guide topics include Crisis Communications & Management, Cyberspace, Ethics, Global Public Relations, Groups, History, Jargon, Management, Media, News, Organizations, Relations, Reports, Research, and Theories & Models. Led by renowned editor Robert L. Heath, with advisory editors and contributors from around the world, the set is designed to reach a wide array of student readers who will go on to serve as opinion leaders for improving the image and ethics of the practice. The Second Edition continues to explore key challenges facing the profession, such as earning the trust and respect of critics and the general public. Much greater emphasis and space will be placed on a theme that was just emerging when the First Edition appeared: the Internet and social media as public relations tools. International coverage and representation has been greatly expanded, as well. Finally, biographies (which are now widely available on the Web) have been deleted to give room to areas of enhanced coverage, and biographical material are included where appropriate within the context of topical entries. However, a long entry on women pioneers in public relations has been included as an appendix.

The Association for Women in Communications (AWC) is a professional
organization that champions the advancement of women across all
communications disciplines by recognizing excellence, promoting leadership,
and positioning its members at the forefront of the evolving communications era.
This national professional organization also sponsors student chapters. Founded
in 1909 with 2,500 members as Theta Sigma Phi at the University of Washington,
the organization has ...

Using SPSS Syntax

A Beginner's Guide

SPSS syntax is the command language used by SPSS to carry out all of its commands and functions. In this book, Jacqueline Collier introduces the use of syntax to those who have not used it before, or who are taking their first steps in using syntax. Without requiring any knowledge of programming, the text outlines: - how to become familiar with the syntax commands; - how to create and manage the SPSS journal and syntax files; - and how to use them throughout the data entry, management and analysis process. Collier covers all aspects of data management from data entry through to data analysis, including managing the errors and the error messages created by SPSS. Syntax commands are clearly explained and the value of syntax is demonstrated through examples. This book also supports the use of SPSS syntax alongside the usual button and menu-driven graphical interface (GIF) using the two methods together, in a complementary way. The book is written in such a way as to enable you to pick and choose how much you rely on one method over the other, encouraging you to use them side-by-side, with a gradual increase in use of syntax as your knowledge, skills and confidence develop. This book is ideal for all those carrying out quantitative research in the health and social sciences who can benefit from SPSS syntax's capacity to save time, reduce errors and allow a data audit trail.

In this book, Jacqueline Collier introduces the use of syntax to those who have not used it before, or who are taking their first steps in using syntax.

Eco-Impacts and the Greening of Postmodernity

New Maps for Communication Studies, Cultural Studies, and Sociology

Addressing a growing need to examine environmental issues from a cultural perspective, this innovative book adopts a cultural studies approach to reach a deeper understanding of the significance of ecological issues in our lives. Eco-Impacts and the Greening of Postmodernity explores such vital questions as: Can nature survive? How do academic disciplines engage with environmental crises? And, how do we map sustainable futures? The authors, Tom Jagtenberg and David McKie, bring a body of relevant literature into the debate - that stems from both cultural and environmental issues - as well as their own multidisciplinary perspectives on the subject.

discernible on the post-Birmingham projections, such perceptual shifts show up
on a range of atlases from the Gaia series, especially Myers's (1985) The Gaia:
Atlas of Planet Management and Myers's (1990) The Gaia Atlas of Future Worlds
 ...

Social Marketing

Changing Behaviors for Good

Turning Principle into Practice Social Marketing: Changing Behaviors for Good is the definitive textbook for the planning and implementation of programs designed to influence social change. No other text is as comprehensive and foundational when it comes to taking key marketing principles and applying them to campaigns and efforts to influence social action. Nancy R. Lee (a preeminent lecturer, consultant, and author in social marketing) and Philip Kotler (an influential individual in the field who coined the term “social marketing” in 1971 with Gerald Zaltman) demonstrate how traditional marketing principles and techniques are successfully applied to campaigns and efforts to improve health, decrease injuries, protect the environment, build communities and enhance financial well-being. The Fifth Edition contains more than 26 new cases highlighting the 10 step planning model, and a new chapter describing major theories, models and frameworks that inform social marketing strategies and inspire social marketers.

The Fifth Edition contains more than 26 new cases highlighting the 10 step planning model, and a new chapter describing major theories, models and frameworks that inform social marketing strategies and inspire social marketers.

Social Marketing to Protect the Environment

What Works

Social marketing takes key marketing principles and applies them to campaigns and efforts to influence social action. In Social Marketing to Protect the Environment, the focus turns to the environment, and how social marketing can be successful to change environmental behaviour. The text begins with a definition of the Social Marketing Model and includes a discussion of various tools that can be used to develop social marketing strategies. It then moves into sections on Residential-Related Behaviours and Commercial-Related Behaviours. These sections follow a consistent format and: - Describe a variety of environmental issues - Give examples of the numerous changes in behaviours and/or practices that would contribute to reducing the problem - Provide mini-cases that illustrate the successful use of social marketing principles along with tools to influence this behaviour in similar situations - Review what worked and what could have been improved. A final section provides future directions and recommendations.

The text begins with a definition of the Social Marketing Model and includes a discussion of various tools that can be used to develop social marketing strategies.

Contemporary Marketing and Consumer Behavior

An Anthropological Sourcebook

This exploration of marketing and consumer behaviour comprises original articles, both theoretical and empirical, and serves as a sourcebook for those interested in consumption and managerial consequences. Issues discussed include: elements of the marketing mix; advertising and promotion; relationship management; managerial intervention and stakeholder response; organization behaviour; economic development; class-and-gender-linked consumer behaviour; and the production of consumption. They are examined using anthropological perspectives and methods ranging from materialistic to semiotic.

PART FOUR Hearing the Customer's Voice(s) Contextual Grounding of
Marketplace Behavior In this part, we revisit a central premise of the volume, to
reinforce and extend our belief that consumption is shaped and reflected by
culture.

Handbook of Cognitive Aging

Interdisciplinary Perspectives

"Provides a unique perspective. I am particularly impressed with the sections on innovative design and methods to investigate cognitive aging and the integrative perspectives. None of the existing texts covers this material to the same level." —Donna J. La Voie, Saint Louis University "The emphasis on integrating the literature with theoretical and methodological innovations could have a far-reaching impact on the field." —Deb McGinnis, Oakland University The Handbook of Cognitive Aging: Interdisciplinary Perspectives clarifies the differences in patterns and processes of cognitive aging. Along with a comprehensive review of current research, editors Scott M. Hofer and Duane F. Alwin provide a solid foundation for building a multidisciplinary agenda that will stimulate further rigorous research into these complex factors. Key Features Gathers the widest possible range of perspectives by including cognitive aging experts in various disciplines while maintaining a degree of unity across chapters Examines the limitations of the extant literature, particularly in research design and measurement, and offers new suggestions to guide future research Highlights the broad scope of the field with topics ranging from demography to development to neuroscience, offering the most complete coverage available on cognitive aging

Finally, the process of instrument design must consider the generalizability of
performance in experimental tasks to real world abilities. Research on attention
has primarily relied on tightly controlled and thus necessarily contrived
experimental ...

Systems Analysis & Design Fundamentals

A Business Process Redesign Approach

Systems Analysis & Design Fundamentals: A Business Process Redesign Approach uniquely integrates traditional and modern systems analysis with design methods and techniques. By using a business process redesign approach, author Ned Kock enables readers to understand, in a very applied and practical way, how information technologies can be used to significantly improve organizational quality and productivity.

Object-oriented analysis and design has apparently been presented as an
approach that allows computer systems developers to move swiftly from analysis
and design to coding using object-oriented programming techniques. And it
seems ...