Customer loyalty
how to earn it, how to keep it
Your guide to building and sustaining the most critical partnership of all Both the front-line salesperson concerned with a single customer and the senior manager responsible for the organization-wide sales and marketing strategy will find Griffin's Profit Generator system a useful process for building a base of consistently profitable customers. -- Quality Digest Hold on to the best asset you've got! This pragmatic guide to achieving customer loyalty outlines a savvy seven-step process for turning prospects into customers and customers into loyal advocates. Presenting detailed case studies -- from a Florida picture framer and a Nebraska travel agent to Home Depot and Sharp Electronics -- author Jill Griffin shares her trademarked Profit Generator System, a step-by-step approach to pricing, value, positioning, and targeting designed to systematically move customers up the loyalty ladder. With real-world detail, she also shows how to win back inactive customers and develop a loyalty-driven corporate culture.
- ISBN 13 : 9780787908607
- ISBN 10 : 0787908606
- Judul : Customer loyalty
- Sub Judul : how to earn it, how to keep it
- Pengarang : Jill Griffin,
- Kategori : Business & Economics
- Penerbit : Jossey-Bass Inc Pub
- Bahasa : en
- Tahun : 1997
- Halaman : 242
- Halaman : 242
- Google Book : http://books.google.com/books?id=kP0JAQAAMAAJ&dq=intitle:customer&hl=&source=gbs_api
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Ketersediaan :
-- Quality Digest Hold on to the best asset you've got! This pragmatic guide to achieving customer loyalty outlines a savvy seven-step process for turning prospects into customers and customers into loyal advocates.