Sebanyak 954 item atau buku ditemukan

Web Analytics Action Hero

Using Analysis to Gain Insight and Optimize Your Business

Companies need more than just web analysts and data-savvy marketers to be successful–they need action heroes! While most of us never battle evil scientists or defuse nuclear warheads, successful web analysts benefit from the same attributes that fictional action heroes embody. As a web analyst, your main goal is to improve your organization’s online performance. You can become an “action hero” by translating analysis insights into action that generates significant returns for your company. How you approach analysis is critical to your overall success. In this book, web analytics expert Brent Dykes addresses the unique challenges facing analysts and online marketers working within small and large companies, teaching you how to move beyond reporting and toward analysis to drive action and change. Taking a principle-based rather than a tool-specific approach, Brent introduces you to the Action Hero Framework that breaks down the analysis process into three key stages: Prioritize (what to analyze), Analyze (how to analyze), and Mobilize (how to drive action). And he reinforces these topics with real-world examples and practical tips from seasoned analysts at leading companies. Defines the type of environment in which action heroes thrive–not just survive–as well as how to defeat the villains of web analytics that stand in the way Arms web professionals with a strategic framework for executing online analysis, as well as an arsenal of analysis techniques Reveals how companies need to be both data-driven and action-agile to drive business value from web analytics For more action hero resources and information, check out the book’s companion site at www.Analyticshero.com. "The ideas in this book will take you days (or even weeks) to work your way through, and they fly in the face of the emotional approach to marketing. The question is: would you rather have your competition lead the way with data and science when it comes to reaching your market, or are you going to go first? That's how it is with action heroes--no guts, no glory." -Seth Godin Author We Are All Weird "Don't let the jaunty, breezy style of this book throw you off. Brent successfully - and entertainingly - packs years of experience into these pages along with case studies and insightful help on getting the most out of web analytics, adding value to your company and boosting your career trajectory." -Jim Sterne Founder of eMetrics Marketing Optimization Summit, author of "Social Media Metrics" and Chairman of the Digital Analytics Association

What else can you do to ensure your technical house is in order? Web analysts
often have to contribute to project management during implementation. The data
validation process involves quite a bit of organization and repetition, and you will
 ...

Adobe Business Catalyst

Design full-featured websites without the hassles of development

Adobe Business Catalyst is a hosted application for building and managing online businesses. Using this unified platform and without back-end coding, Web designers can build everything from amazing Websites to powerful online stores, beautiful brochure-ware sites to mini-sites. To work in BC, designers use Dreamweaver (CS4 or later) with the free Business Catalyst extension installed. The cost of hosting a site with BC ranges from a few dollars a month and up, depending on the size of the site and the level of traffic, and the designer can pass on the cost to their client. This is the first official book on using BC. In this comprehensive, hands-on, step-by-step guide, the reader will learn how to set up eCommerce on the hosted solution. As they work through the chapters, the readers can also follow along with the video tutorials linked in from AdobeTV (tv.adobe.com). This book covers how to set up a new site, work with web pages, organize the site hierarchy, upload assets via FTP, configure modules, and customize their appearance. It includes best practices to set up site navigation, forums, password-protected areas and web forms. By the end, the reader will have their own working online business. Once it is live, the designer or the client can use the robust reporting interface in Business Catalyst to review metrics and run custom reports in the customer database. By analyzing the data, the online store can be optimized to improve sales revenue and increase customer adoption.

Make sure that the trial site is currently selected and that you're logged in. 3. In
the Files panel, doubleclick the about.htm page to open it in the Document
window. 4. In Design view, click after the end of the sentence: “... places to shop.”
Press ...

Adobe Carousel

An Introduction

Adobe® Carousel is an innovative computing platform that allows for the seamless sharing of photos and data among all of your iPads, iPhones, and Macs. Carousel allows you to view and share your photos with friends and family; grants anyone with access to your carousel the ability to edit those photos; and automatically keeps all of that data synced across all of your devices practically in real time–so you don’t have to worry about manual syncing or storage issues. In this ebook, you'll learn how to: Install and configure Carousel Back up your photos Import and Export photos Browse and delete photos Create and share carousels of photos Edit your photos in Carousel And as Adobe releases updated versions of the software with extended features and capabilities, watch for new ebooks here from Adobe Press.

An Introduction Rob Sylvan. Adobe Carousel An Introduction Rob Sylvan Adobe
Carousel: An Introduction Rob Sylvan This Adobe Press book Adobe Carousel.

Perspective Drawing in Adobe Illustrator CS5

Adobe Illustrator CS5 brings to users a hitherto new paradigm of vector drawing - perspective or “3D-like” drawing. The scores of questions asked by pre-release testers of Illustrator CS5 due to lack of acquaintance with the terminology of perspective motivated the authors—members of the Illustrator development team— to write this book. Perspective drawing is a relatively specialized domain pursued by technical artists and draftsmen while Illustrator caters to a wide array of professionals and hobbyists ranging from traditional graphic designers and package designers to web and interactive designers. The authors’ goal has been to bridge that gap. By explaining the concepts of linear perspective, they have tried to make the entire book self-contained as much as possible; however, basic exposure to the previous versions of Adobe Illustrator is assumed. The book begins with describing the way perspective works in the real world. Then the perspective drawing features in Illustrator CS5 are introduced, beginning with working in Perspective View, followed by lessons in drawing and creating and transforming shapes in perspective. More advanced topics like moving objects in 3D and working with text and symbols are covered next, and finally the authors walk the reader through the construction of a simple scene. A Glossary and Appendices (dealing with scripting) round out the book.

... in the preceding sentence shall be incorporated by reference. Adobe Press
books are published by Peachpit, a division of Pearson Education located in
Berkeley, Califomia. For the latest on Adobe Press books, go to
wwwadobepresscom.

Adobe Premiere Elements 10 Classroom in a Book

Accompanying DVD includes lesson files and links to online resources.

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Return twice. Then, type Whatley, press Enter/Return; type Eleanor, press ...

Adobe FrameMaker 7.0 Classroom in a Book

Adobe FrameMaker has long been the software of choice for technical documentation and large-scale document publishing because of its versatility and ability to handle the entire publishing process--from word processing and page layout to electronic distribution. Now, with the introduction of version 7.0, the popular publishing program has gone even further to accommodate businesses' growing need for multi-format publishing by adding the ability to automatically reformat the same document for delivery in a number of formats, including Web pages, Acrobat print files, Palm handheld devices, and more. And that's just the beginning: Adobe's official Classroom in a Book training series guides you through all of the program's features, tools, and techniques--both old and new--using hands-on projects and end-of-chapter review questions to make sure the newly acquired knowledge sticks! If you're a beginner, you'll want to read the book from cover to cover for a start-to-finish explanation of how it all works; all of you FrameMaker experts can skip right to the information you need. From the basics (such as character and paragraph formatting) to more advanced tasks (like cross-referencing text and creating indexes)--Adobe FrameMaker 7.0 Classroom in a Book covers it all.

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publication" * :Th e properties of color" : Cobjects oppoar to be certain colors.
House of their ability to Teflatt, absorb, or transmit light, which we per.t. -aive as
color ...

Developing Android Applications with Adobe AIR

For developers who want to use their ActionScript skills to build mobile applications for the Android OS, this thorough guide will show them how to use the unique programming environment, architecture, and tools in the Adobe AIR for Android SDK.

Put your ActionScript 3 skills to work building mobile apps. This book shows you how to develop native applications for Android-based smartphones and tablets from the ground up, using Adobe AIR.

App Inventor

Yes, you can create your own apps for Android phones—and it's easy to do. This extraordinary book introduces App Inventor for Android, a powerful visual tool that lets anyone build apps for Android-based devices. Learn the basics of App Inventor with step-by-step instructions for more than a dozen fun projects, such as creating location-aware apps, data storage, and apps that include decision-making logic. The second half of the book features an Inventor's manual to help you understand the fundamentals of app building and computer science. App Inventor makes an excellent textbook for beginners and experienced developers alike. Design games and other apps with 2D graphics and animation Create custom multi-media quizzes and study guides Create a custom tour of your city, school, or workplace Use an Android phone to control a LEGO® MINDSTORMS® NXT robot Build location-aware apps by working with your phone’s sensors Explore apps that incorporate information from the Web Learn computer science as you build your apps

Yes, you can create your own apps for Android phones—and it's easy to do. This extraordinary book introduces App Inventor for Android, a powerful visual tool that lets anyone build apps for Android-based devices.

The Information Diet

A Case for Conscious Consumption

How can readers cope with information overload? This insightful book makes a compelling case that information overload doesn't actually exist--the real problem is information overconsumption. "The Information Diet" provides a framework for consuming information in a healthy way, by showing readers what to look for, what to avoid, and how to be selective.

How can readers cope with information overload? This insightful book makes a compelling case that information overload doesn't actually exist--the real problem is information overconsumption.

Privacy and Big Data

There is a perfect storm brewing. While data is growing at an exponential rate, technology is pushing the transformation envelope making data aggregation and large scale analytic computation easy. What is the most valuable commodity on the market today? It’s us. We are the asset that every company, industry, non-profit, and government agency (civil, internal security, military, or intelligence) wants. In fact, the investment community is placing huge bets on “us.” Our personal digital data is now considered more valuable than diamonds, rubies, gold, or platinum.

There is a perfect storm brewing.