Strategic Marketing for Nonprofit Organizations

Provides a conceptual and practical foundation for strategic marketing in non-profit organizations, emphasizing strategic evaluations, positioning and market targeting. Checklists, case studies and sa
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Tiga puluh enam kasus pemasaran asli Indonesia

Thirty six marketing cases in Indonesia; previously published in Swasembada.

Memenangkan pemilu dengan pemasaran efektif

Political marketing used by political parties as strategy to win 2009 Indonesian general elections.

Rancangan Pemasaran yang Berjaya

Pasar Modal Syariah & Praktik pasar modal syariah

Azas-azas marketing

Menejemen penjualan

Asas-asas marketing

Marketing

Stanton's "Fundamentals of Marketing" has long been distinguished by its balanced, contemporary coverage of the managerial approach to marketing fundamentals. Thoroughly updated and revised to reflect
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Building Strong Congregations

Attracting, Serving, and Developing Your Membership

You probably have a fairly good idea of what it took to construct the building in which your congregation meets. First, there was a recognized need for a building, followed by a budget, blueprints, fu
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Marketing Models

The view of this book is that there are essentially three purposes for modeling in marketing: measuring marketing actions and outcomes, developing operational support for marketing decisions, and expl
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Marketing 8th Edition Aus

Provides an authoritative and holistic platform whilst delivering updated content in new and exciting ways. Suzan Burton from Macquarie University.