Sistem Informasi Pustaka

The Critical Success Factors of Customer Relationship Management (CRM) Technological Initiatives

A Guide to Implementing Oracle Siebel CRM 8.X

Text Mining and Its Applications to Intelligence, CRM and Knowledge Management

Contract Abstracts and CRM Archeology

Maximizing Your SAP CRM Interaction Center

The C.R.M. Pocketbook

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The Critical Success Factors of Customer Relationship Management (CRM) Technological Initiatives

Peter Li Kam Wa,

A Guide to Implementing Oracle Siebel CRM 8.X

In the current business environment, it is imperative that CRM (Customer Relation Management) systems need to evolve from storehouses of customer information into effective tools for building customer relationships and adding competitive edge to organizations. Addressing this critical need, A Guide to Implementing Oracle Siebel CRM 8.x serves as a one-stop reference on Oracle Corp.'s Siebel CRM. It guides the readers through the basics of CRM to the specifics of Siebel software application, giving them a conceptual grounding, and a ready roadmap to successful Siebel CRM implementation.

Vivek Kale,

Addressing this critical need, A Guide to Implementing Oracle Siebel CRM 8.x serves as a one-stop reference on Oracle Corp.'s Siebel CRM.

Text Mining and Its Applications to Intelligence, CRM and Knowledge Management

Text Mining is an interdisciplinary field bringing together techniques from data mining, linguistics, machine learning, information retrieval, pattern recognition, statistics, databases, and visualization to address the issue of quickly extracting information from large databases. This book has been structured as a self-teaching guide and has been written as a result of the authors' experiences in participating in several large-scale text mining projects.It can be used as a guide for system integrators, and designers of text mining systems, but especially for business analysts and consultants who wish to apply the powerful tools of this technology to real situations. The authors assume readers have little or no previous knowledge about mathematics or linguistics and the book will, therefore, also be a useful resource for graduate students in business and intelligence, and undergraduates in computer science.

A. Zanasi,

This book has been structured as a self-teaching guide and has been written as a result of the authors' experiences in participating in several large-scale text mining projects.It can be used as a guide for system integrators, and designers ...

MySAP CRM

The Official Guidebook to SAP CRM 4.0

Rüdiger Buck-Emden, Peter Zencke,

죽은 CRM 살아있는 CRM

최정환,

Exploiting CRM

Connecting with Customers

It's time to rethink Customer Relationship Management - not as a discrete technology strategy, or as a stand alone marketing tool. Increasingly demanding customers and intense competition require that customer strategy becomes an integral and high profile component of corporate strategy. This book is for people who understand their business but who want to know how customer-related ideas, tools and technologies can be used in the real world, to help create shareholder value.

Patrick Molineux,

This book is for people who understand their business but who want to know how customer-related ideas, tools and technologies can be used in the real world, to help create shareholder value.

Contract Abstracts and CRM Archeology

Discover SAP CRM

Discover what SAP CRM is and whether it s right for your business Learn from practical customer examples and real world insight New coverage of mobility, incident management, partner channel management, and more 2nd edition: Fully updated and expanded It s a fact: companies that lose their customer undivided attention and sight of their customers needs will lose those customers. SAP CRM provides you with the tools you need to attract and retain quality customers. Whether you re new to SAP or need to brush up on SAP CRM, this book will explain the core areas of CRM in an easy-to-understand manner. Perfect for managers and consultants, this book comprehensively explains what SAP CRM is, how it can improve your relationship with your customers, and how it can enhance cost effectiveness while improving profitability. Achieve customer-driven growth and explore the different ways SAP CRM can be integrated into your business. Supported by customer examples and practical insight, learn how SAP CRM works in the real world. Highlights - Marketing, sales, and service - Interaction centers - Web channels - Mobile applications - Partner channel management - Master data - Industry verticals

Srini Katta,

SAP CRM provides you with the tools you need to attract and retain quality customers. Whether you re new to SAP or need to brush up on SAP CRM, this book will explain the core areas of CRM in an easy-to-understand manner.

Maximizing Your SAP CRM Interaction Center

This is a must-have resource for anyone interested in learning how to optimize and maximize the SAP CRM Interaction Center. You'll discover what the SAP CRM Interaction Center is, and learn how to maximize it through customization and enhancement. Each chapter describes specific functions, explains why they are useful, and then demonstrates how to use and customize them. Topics covered include Computer Telephony Integration and Multi-Channel Integration, the different types of Interaction Centers, IC Marketing, IC Service, Shared Services Center, Telesales, and much more. You'll also learn about customer success stories and SAP's current and future plans. This book is up to date for CRM 2007, but also provides useful information for all versions of the IC, including tips and suggestions on why it is beneficial to upgrade. Whether you're a newcomer to SAP CRM and need an introduction to the Interaction Center, or you're a current SAP CRM IC user who wants to know what's new and find out how to customize your options, this book will give you the answers you need.

John Burton,

This is a must-have resource for anyone interested in learning how to optimize and maximize the SAP CRM Interaction Center.

Single-pilot CRM

Phil Croucher,

Vtiger V5.x CRM

Installation, User and Administration Manual for the Popular Open Source CRM System

vtiger CRM is one of the best freely available CRM systems for small and medium-sized enterprises. In this manual, CRM specialist Dr. Frank Piepiorra explains in detail how to install and use this professional and sophisticated CRM program. Besides exactly describing all the functions included in the program, Dr. Piepiorra offers a large number of valuable hints and examples for an effective use by sales and service staff. The configuration options are explained in a comprehensive way, and illustrated by numerous examples. Assisted by this manual, you will quickly become familiar with the CRM system. The aim is to enable you, after a short training period, to efficiently administer your customers and to coordinate the work of your staff. The subjects: vtiger CRM installation and first steps, basic operation, data input with CRM, administrative tasks, administration examples.

Frank Piepiorra,

Assisted by this manual, you will quickly become familiar with the CRM system. The aim is to enable you, after a short training period, to efficiently administer your customers and to coordinate the work of your staff.

The C.R.M. Pocketbook

Meeting the right customers' needs profitably is busnesses' biggest challenge. With customer choice wider now that it has ever been, not least because of the emergence of the World Wide Web and other new technologies, competition is fiercer and pressure on margins greater than ever. The need to build long-term customer relationships that are profitable is paramount.

David Alexander, Charles Turner,

Customer relationship management (CRM) seeks to organise a business around its customers. This book describes customer relationship management and explains why businesses are employing it.

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