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Mastering Guerrilla Marketing

100 Profit-producing Insights You Can Take to the Bank

Based on years of personal experience, the author's guide to mastering the art of marketing offers chapters on media, online marketing, psychology, technology, and much more. Original.

Guerrilla Marketing with Technology

Unleashing the Full Potential of Your Small Business

The author of Guerrilla Marketing shows entrepreneurs how to compete with major corporations by enhancing their small businesses through technology, investing a minimal amount of money to enhance virt
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Guerrilla Marketing Field Guide

30 Powerful Battle Maneuvers for Non-Stop Momentum and Results

Guerrilla Marketing in 30 Days

Street MarketingTM: The Future of Guerrilla Marketing and Buzz

The Future of Guerrilla Marketing and Buzz

Guerrilla Marketing for Financial Advisors

Guerrilla Marketing for Job Hunters 2.0

1,001 Unconventional Tips, Tricks and Tactics for Landing Your Dream Job

Guerrilla Marketing In 30 Days Workbook

Guerrilla Marketing for Writers

100 No-Cost, Low-Cost Weapons for Selling Your Work

Because the battle begins before a book even hits the selves, an author needs every weapon to get ahead of the competition. Guerrilla Marketing for Writers is packed with proven insights and advice, i
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The Guerrilla Marketing Handbook

Guerrilla Marketing for Consultants

Breakthrough Tactics for Winning Profitable Clients

Guerrilla Marketing Goes Green

Winning Strategies to Improve Your Profits and Your Planet

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Mastering Guerrilla Marketing

100 Profit-producing Insights You Can Take to the Bank

Based on years of personal experience, the author's guide to mastering the art of marketing offers chapters on media, online marketing, psychology, technology, and much more. Original.

Jay Conrad Levinson,
Call Number : 658.8 JAY m

marketing weapons to support direct mail, to make direct mail succeed. If you are
using direct mail only, you're no guerrilla. Marketing is not telemarketing. For
business-to-business marketing, few weapons succeed as well as telemarketing
...

Guerrilla Marketing with Technology

Unleashing the Full Potential of Your Small Business

Jay Conrad Levinson,
Call Number : 658.8 JAY g

repetition if you don't commit to your marketing plan, if you abandon ship before it
has a chance to set sail. Many brilliant marketing plans have been discarded
merely because they didn't generate instant results. But marketing rarely does ...

Guerrilla Marketing Field Guide

30 Powerful Battle Maneuvers for Non-Stop Momentum and Results

Build marketing momentum, outsmart your competitors, and win the long-term war for mindshare and sales in 30 maneuversuall inside, battle-tested, and ready to employ. The Father of Guerrilla Marketing, Jay Conrad Levinson, and Jeannie Levinson, President of Guerrilla Marketing International, deliver a no-nonsense, take-no-prisoners plan to producing immediate marketing results without consuming your cash or wasting your time. From delivering a powerhouse elevator pitch to mastering media, each maneuver is a marketing mission accomplished.

Jay Levinson, Jeannie Levinson,

AY CONRAD LEVINSONis the author of the bestselling marketing seriesin history
, Guerrilla Marketing, plusover 100 other business books.His books have sold
more than21 million copies worldwide, and hisguerrilla concepts have influenced
...

Guerrilla Marketing in 30 Days

Updated with fresh examples, the latest techniques and trends, new success stories, and fresh, practical marketing habits for today’s aspiring guerrillas, this new edition provides marketers with the latest guerrilla marketing tools and tactics. In just 30 chapters and 30 days, famous marketers Jay Conrad Levinson and Al Lautenslager show eager entrepreneurs how to zero in on their marketing goals and maximize their profits. New marketers learn from updated real-life examples and success stories and proven fundamental concepts, and use daily exercises to take their marketing to the next level — ultimately increasing profits, cutting costs, and gaining new customers. Topics detailed in this new edition include proximity marketing, thought leadership, integration of online and offline marketing, speaking and events, direct email, personalization, and implementation. With every step, Levinson and Lautenslager provide thorough action plans to help aspiring guerrillas stay on track, leaving no excuse for anything but success.

Al Lautenslager, Jay Levinson,

Inmy speaking, consulting, and writing, I haveoften saidthat marketing ismadeup
of many thingsallworking together. LittledidI know when Ifirst made thisstatement
that this wasreally away to say that you need an integratedapproach toyour ...

Street MarketingTM: The Future of Guerrilla Marketing and Buzz

The Future of Guerrilla Marketing and Buzz

This compelling book shows companies new methods of marketing communication that will break through the noise created by the competition and allow them to differentiate their offerings and their brands. • Thoroughly explains the compelling advantages of Street MarketingTM, including low cost, high impact, and a personal approach that creates an emotional response • Explains the current crisis of conventional marketing in a brand society, identifies the need for non-conventional approaches for the emerging non-conventional market, and addresses the origins and definitions of non-conventional marketing approaches • Provides real-world examples of successful Street Marketing by major companies and organizations such as Heineken, Greenpeace, World Wildlife Fund (WWF), and Mini (automobiles) • Written by an accomplished marketing consultant and business owner who has put his Street MarketingTM concepts and practices into action for well-known organizations and companies as diverse as Intel, Lancôme, Clarins, Microsoft, Sony, and the World Council of People at the United Nations

Marcel Saucet,

THE NEED FOR UNCONVENTIONAL APPROACHES More than an opportunity,
the use of unconventional marketing has become a necessity for brands. Given
the many different kinds of marketing that have been invented since 1984, it is ...

Guerrilla Marketing for Financial Advisors

Through the eyes of two Guerrilla Marketers, this book shows you Guerrilla Marketing ideas to help you build your business and make more as a financial advisor than you ever thought possible. Jay Conrad Levinson, author of the highly successful Guerrilla Marketing series of books has teamed up with financial advisor consultant and coach Grant W. Hicks, CIM, FCSI , to uncover all aspects of marketing for financial advisors. This work is a collection of fourteen years of researching and testing the best ideas for financial advisors. Grant's educational website www.financialadvisormarketing.com has additional resources to help any advisor at any level become more successful. This easy to read book will be an abundance of resources advisors need to dramatically change and grow their business. Inside you will find nine chapters including samples and templates to help build your business. The following is a chapter summary that will take the reader through forty business and marketing ideas, principles and examples that have been used successfully and step by step on how to apply them to your business. 1. Build a Better Business and Marketing Plan 2. Getting New Clients from Outside Sources 3. Getting New Clients from Internal Marketing 4. Welcoming New Clients 5. Wowing Clients 6. Mastering Service for All Clients 7. Taking Your Business to the Next Level 8. Marketing Principles for Financial Advisors 9. Guerrilla Marketing Tools and Marketing Action Plan Worksheets If you want to be a successful advisor in your market and improve your client service levels, then Guerilla Marketing For Financial Advisors is your marketing blueprint. It is time for advisors to take action.

Jay Conrad Levinson, Grant W. Hicks,

Through the eyes of two Guerrilla Marketers, this book shows you Guerrilla Marketing ideas to help you build your business and make more as a financial advisor than you ever thought possible.

Guerrilla Marketing for Job Hunters 2.0

1,001 Unconventional Tips, Tricks and Tactics for Landing Your Dream Job

Jay Conrad Levinson, David E. Perry,

c02 JWBT105-Levinson April 24, 2009 15:17 Printer Name: Courier Westford,
Westford, MA 28 ➤ GUERRILLA MARKETING FOR JOB HUNTERS 2.0 attention
—your brand in the crosshairs—of the people with whom you need to connect.

Guerrilla Marketing In 30 Days Workbook

Internationally renowned marketing expert Jay Conrad Levinson and co-author Al Lautenslager offer a hands-on workbook in the famed Guerrilla Marketing series. Designed for use either as a stand-alone tool or as a supplement to Guerilla Marketing in 30 Days, this interactive workbook provides practical exercises that deliver a customized, action-oriented marketing plan. Easy to use, the workbook is completely page driven. Specific components of a marketing plan are produced upon completion of each exercise.

Jay Conrad Levinson, Al Lautenslager,

Which of these companies have similar business values and goals and a similar
marketing attitude and mindset and would be willing to share with you, i.e., would
be good Power Partners for you and your business? Fusion Marketing Sharing ...

Guerrilla Marketing for Writers

100 No-Cost, Low-Cost Weapons for Selling Your Work

Jay Conrad Levinson, Rick Frishman, Michael Larsen, David Hancock,

You know little or nothing about publishing and promotion. • You want the
recognition and rewards you will earn by becoming a successful author. • You
are writing adult fiction or nonfiction or children's books. Guerrilla marketing is not
new, ...

The Guerrilla Marketing Handbook

This book will guide marketers into the world of positioning and selling products and services. The authors lead the reader step by step through the process of developing a marketing campaign. They offer detailed descriptions of more than a hundred marketing tools from contests to affinity programs, from direct mail to billboard advertising. Anecdotes, graphics, and rules of thumb are also included.

Jay Conrad Levinson, Seth Godin,
Call Number : 658.8 JAY t

MASTERING GUERRILLA MARKETING: 100 PROFIT-PRODUCING INSIGHTS
THAT YOU CAN TAKE TO THE RANK "No one knows how to use the weapons of
the trade better than industry expert Jay Levinson," said Entrepreneur magazine.

Guerrilla Marketing for Consultants

Breakthrough Tactics for Winning Profitable Clients

Jay Conrad Levinson, Michael W. McLaughlin,

FOLLOWING YOUR PLAN • WHAT GUERRILLA MARKETING ISN'T Chapter 3
Thirteen Guerrilla Marketing Secrets • SECRET 1: SELL YOURSELF FIRST •
SECRET 2: DON'TTORCH THE TOUCH POINTS • SECRET 3: SOLVE THE
REAL ...

Guerrilla Marketing Goes Green

Winning Strategies to Improve Your Profits and Your Planet

Jay Conrad Levinson, Shel Horowitz,

Push marketing is the foundation for most traditional marketing. Focused heavily
on advertising, push marketing happens when a company shoves its marketing
at prospects. The New Marketing Matrix ➤ 53 PULL VERSUS PUSH.

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