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A Strategic Framework for the Asian Pacific Rim

Report to Congress : Looking Toward the 21st Century

Strategic Management and Business Policy

Economic Foundations of Strategic Management

Strategic Management in Action

This text offers information about the nature and techniques of marketing applied to industrial products and services, businesses and public sector undertakings. It includes new material on internatio
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Strategic Management

A Dynamic Perspective : Concepts and Cases

Strategic Management

A Dynamic Perspective ; Concepts

For undergraduate and MBA strategic management or business policy courses. This is the book that enables students to TRANSFER conceptual classroom LEARNING to strategic application in their profession
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Strategic Marketing Planning

Harvard Business Review on Strategic Sales Management

Managing Intellectual Property : The Strategic Imperative, 2/e

Strategic and Operational Deception in the Second World War

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A Strategic Framework for the Asian Pacific Rim

Report to Congress : Looking Toward the 21st Century

Strategic Management and Business Policy

Never HIGHLIGHT a Book Again! Virtually all of the testable terms, concepts, persons, places, and events from the textbook are included. Cram101 Just the FACTS101 studyguides give all of the outlines, highlights, notes, and quizzes for your textbook with optional online comprehensive practice tests. Only Cram101 is Textbook Specific. Accompanys: 9780131421790 9780131424067 .

9th Edition Wheelen and Hunger, Thomas L. Wheelen, J. David Hunger, Cram101 Textbook Reviews,

Cram101 Just the FACTS101 studyguides give all of the outlines, highlights, notes, and quizzes for your textbook with optional online comprehensive practice tests. Only Cram101 is Textbook Specific. Accompanys: 9780131421790 9780131424067 .

Economic Foundations of Strategic Management

This book explores the extent to which economic theory is able to provide the theoretical foundations of strategic management. To this end it draws on the philosophy of science; microeconomic theory; and different approaches to strategic management. The work shows that many of the propositions of strategic management are deducible from the economic theories considered. It argues that these propositions should be made open to empiricial testing and that a unified theory of strategic management should be developed. Thus the book addresses a current major concern of theorists - that strategy remains 'atheoretical' and that this reduces the predictive power of the subject and hampers further theory development. The essential contribution made is that economic theory should be systematically explored in order to establish the foundations of business strategy

Mehmet Barca,

This book explores the extent to which economic theory is able to provide the theoretical foundations of strategic management.

Advanced Strategic Management

A Multi-Perspective Approach, Second Edition

This text pulls together a broad range of contrasting perspectives on strategy in a form that can be used for advanced undergraduate and MBA-level teaching. Building on prior knowledge of strategic decision making, it complements general strategy texts by providing an umbrella view of the multi-dimensional nature of strategic management. Featuring expert contributions, the discussion of each perspective is enhanced by the extensive use of empirical case examples. Companion Website: http://www.palgrave.com/business/ambrosini/

Veronique Ambrosini,

This text pulls together a broad range of contrasting perspectives on strategy in a form that can be used for advanced undergraduate and MBA-level teaching.

Strategic Management in Action

The strategic management text that effectively integrates strategy theory and strategy practice. Introducing the Concepts; The Context of Managing Strategically; Doing an External Analysis; Doing an Internal Analysis; Functional Strategies; Competitive Strategies; Corporate Strategies; Special Topics: International Strategies and Strategies for Entrepreneurial Ventures and Not-for Profits For business professionals involved in strategic planning.

Mary Coulter,
Call Number : 658.4/012 MAR s

The strategic management text that effectively integrates strategy theory and strategy practice.

Strategic Business Marketing

Peter M. Chisnall,
Call Number : 658.8 PET s

This text offers information about the nature and techniques of marketing applied to industrial products and services, businesses and public sector undertakings.

Strategic Management

A Dynamic Perspective : Concepts and Cases

This is the book that enables students to transfer conceptual classroom learning to strategic application in their professional lives. The new Australian edition of Strategic Management is the only text on the market that integrates the Dynamic Perspective of Strategic Management across all topics. It emphasises this throughout the text by incorporating 3 main themes: changing strategies for changing times, the integration of formulation and implementation and strategic leadership. The use of the Strategic Diamond model is also prominent through the text. The model effectively details five key strategic elements necessary for creating a complete strategy: arenas, vehicles, differentiators, staging, and economic logic. The Strategic Diamond gives students a solid model for considering all aspects of a strategy in order to create and implement a complete strategy. The arenas and staging elements deal specifically with the dynamic aspect of strategy.There are two How Would You Do That? exercises in each chapter, exposing students to the implementation challenges that companies face every day. These exercises ensure that implementation remains in the forefront of the students minds as they work through the text. With this interactive feature, students have a chance to place themselves into the role of a strategic decision maker at a well-known (and interesting) company. Using Excel, each How would you Do That clearly shows students the interdependence of formulation and implementation and lets them practice their decision making skills.

John Lewis Rice, Carpenter Rice & Martin,

Strategic Management

A Dynamic Perspective ; Concepts

Mason Andrew Carpenter, William Gerard Sanders,
Call Number : 658.4/012 MAS s

Strategic Marketing Planning

Whilst there are a number of books available on marketing planning, they are predominantly how to texts: this book is a serious and in-depth treatment of the specialist aspects of marketing planning. The various topics dealt with include a review of marketing strategy which examines the main strategic planning tools; competitive marketing strategy, which explains and reviews the concepts and applications; marketing planning and corporate culture; expert systems in strategic marketing planning; and the role of marketing in the future - the challenges for business and management education.

Malcolm McDonald,

Whilst there are a number of books available on marketing planning, they are predominantly how to texts: this book is a serious and in-depth treatment of the specialist aspects of marketing planning.

Harvard Business Review on Strategic Sales Management

You invest considerable time and money in managing your sales force. And if your companyâ€™s like many, youâ€™re finding it increasingly difficult to ensure handsome returns on your investment in sales. This concise volume gives you the insights you needâ€”from the preeminent thinkers whose work has defined the field, to the rising stars who will redefine the way we think about business

,
Call Number : 658.8/1 NON h

This concise volume gives you the insights you needâ€”from the preeminent thinkers whose work has defined the field, to the rising stars who will redefine the way we think about business

Managing Intellectual Property : The Strategic Imperative, 2/e

Sople, Vinod V,

Strategic and Operational Deception in the Second World War

Michael I. Handel,
Call Number : 940.54/1 MIC s

Edited and with a comprehensive introduction by Michael Handel, these important and original studies put the entire deception effort during the Second World War into a more balanced and accurate perspective.

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