Edited and with a comprehensive introduction by Michael Handel, these important and original studies put the entire deception effort during the Second World War into a more balanced and accurate perspective.
This important text takes a strategic approach, examining in-depth studies of a variety of retailers and marrying theory with practice to provide comprehensive coverage for students at every level. Illustrating and evaluating the strategies of international retailers, developing concepts and theories that enable an understanding of international retailing and showing the contrasts in the approaches adopted by major firms in their international operations, this important text is a must-read for all those studying or working in international retail.
This important text takes a strategic approach, examining in-depth studies of a variety of retailers and marrying theory with practice to provide comprehensive coverage for students at every level.
A textbook for senior university and university of technology students which introduces the theories and formulation of strategic management, discusses the analysis of the environment, and applies and evaluates the concepts in a South African setting through electronic case studies. Ancillary material includes a CD with extra case studies for students, to be shrink-wrapped in the book, a CD with Instructor's Manual, teaching tips etc. and a set of PowerPoint slides, either on a third CD or on the website.
Ancillary material includes a CD with extra case studies for students, to be shrink-wrapped in the book, a CD with Instructor's Manual, teaching tips etc. and a set of PowerPoint slides, either on a third CD or on the website.
An introduction to business and corporate strategy, this book contains coverage of planned and emergent strategies, as well as the influence of chaos and complexity theories. Througout, the distinction between corporate and business level strategy is emphasized.
An introduction to business and corporate strategy, this book contains coverage of planned and emergent strategies, as well as the influence of chaos and complexity theories.
A critical study of business strategies and strategic management, which discusses the changing business environment, the economic principles of strategy, strategic alliances and policies in a changing Europe.
A critical study of business strategies and strategic management, which discusses the changing business environment, the economic principles of strategy, strategic alliances and policies in a changing Europe.
Now published in its Third Edition, Principles of Strategic Management by Tony Morden is a proven textbook that offers a comprehensive introduction to the study and practice of strategic management. This new edition covers the fundamentals of strategic analysis and planning, strategy formulation, strategic choice, and strategy implementation. It contains new material on leadership and corporate governance, and on the strategic management of time, risk, and performance. There is a new chapter on the key issue of crisis and business continuity management. The book retains the strong international flavour of its predecessors. The book is constructed in sharply focused Parts and Chapters. The text is then broken down into accessible Sections. The presentation is clear and reader-friendly. Principles of Strategic Management is ideal for use on undergraduate, conversion masters, and MBA courses in business and management. Its reader-friendly approach also makes it suitable for block-release type courses, distance-learning programmes, self-directed study, in-company training, and continuing personal professional development.
The book retains the strong international flavour of its predecessors. The book is constructed in sharply focused Parts and Chapters. The text is then broken down into accessible Sections. The presentation is clear and reader-friendly.