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Guerrilla Marketing Online Weapons

100 Low-cost, High-impact Weapons for Online Profits and Prosperity

Shows how to promote a business on the Internet while applying proven marketing tactics, and explains how to use various software packages

Guerrilla Marketing, 4th edition

Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness

The Complete Idiot's Guide to Guerrilla Marketing

Guerrilla Marketing Excellence

The 50 Golden Rules for Small-business Success

Offers practical guidelines for improving marketing style, and discusses the importance of persistence, precision, problem solving, research, timing, persuasion, and networking

The Best of Guerrilla Marketing--Guerrilla Marketing Remix

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Guerrilla Marketing Online Weapons

100 Low-cost, High-impact Weapons for Online Profits and Prosperity

Shows how to promote a business on the Internet while applying proven marketing tactics, and explains how to use various software packages

Jay Conrad Levinson, Charles Rubin,
Call Number : 658.8/00285/467 JAY g

Guerrillas take action, so your marketing plan should be something you and your
staff can easily understand and put to work immediately. In addition to the goal
you identified in your mission statement, the key elements of your marketing plan
...

Guerrilla Marketing, 4th edition

Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness

When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including * strategies for marketing on the Internet (explaining when and precisely how to use it) * tips for using new technology, such as podcasting and automated marketing * programs for targeting prospects and cultivating repeat and referral business * management lessons in the age of telecommuting and freelance employees Guerrilla Marketing is the entrepreneur’s marketing bible -- and the book every small-business owner should have on his or her shelf.

Jay Conrad Levinson,

Guerrilla marketers do not rely on the brute force of an outsized marketing budget
. Instead, they rely on the brute force of a vivid imagination. Today, they are
different from traditional marketers in twenty ways. I used to compare guerrilla ...

The Complete Idiot's Guide to Guerrilla Marketing

With the sky-high price of advertising and direct marketing, only Fortune 500 companies can afford to promote their products and services through traditional channels. Add to this problem the greening, graying, and huge youth markets that have learned to turn off Madison Avenue-style promotions, and the vast majority of small to mid-sized companies, entrepreneurs, and overworked marketing staffs are challenged to expand their customer base in other ways. That's why "guerrilla," aka "unconventional marketing," was born. The Complete Idiot's Guide to Guerrilla Marketing, written by marketing experts Susan Drake and Colleen Wells, presents a detailed blueprint of the dozens of new and exciting methods available-methods that save money and get new customers.

Susan Drake, Colleen Wells,

Stealth marketing, often called undercover marketing or roach bait marketing, is a
technique in which buying decisions are influenced by the use of subterfuge. The
idea behind this strategy is to create buzz about a specific product using paid ...

Guerrilla Marketing Research

Marketing Research Techniques That Can Help Any Bu

Guerrilla Marketing Research destroys the myth that only big companies can afford marketing research. This addition to the Guerrilla Marketing series of books focuses on why small and mid-sized businesses can benefit from conducting focus groups and surveys - and how they can do it for far less than they think. This compelling and easy to read book will take readers on a fascinating journey through one of the most misunderstood and under-utilized marketing techniques. The secrets unveiled and the tips offered will benefit the most sceptical business owner, manager or entrepreneur as to the value of marketing research.

Robert Kaden,

Jay Conrad Levinson defines Guerrilla Marketing as “achieving conventional
goals, such as profits and joy, with unconventional methods, such as investing
energy instead of money.” As the father of Guerrilla Marketing, he has written
over 20 ...

Guerrilla Marketing Excellence

The 50 Golden Rules for Small-business Success

Offers practical guidelines for improving marketing style, and discusses the importance of persistence, precision, problem solving, research, timing, persuasion, and networking

Jay Conrad Levinson,
Call Number : 658.8 JAY g

All of the fundamentals of guerrilla marketing — and then some — are pertinent
to the marketing of services just as they are to the marketing of products. Both
have their own specific marketing advantages, yet guerrillas relish the service
sector ...

The Best of Guerrilla Marketing--Guerrilla Marketing Remix

Reconnecting with such authors as Seth Godin from Guerrilla Marketing Handbook, The Father of Guerrilla Marketing, Jay Conrad Levinson, and co-author Jeannie Levinson, present fans and new guerrillas with the first book to deliver the best of Guerrilla Marketing--a combination of the latest secrets, strategies, tactics, and tools from more than 25 top selling Guerrilla Marketing books. Learn how to reshape your approach to branding, advertising, social media, networking and more--ultimately, making more money, while spending less.

Jay Conrad Levinson, Jeannie Levinson,
Call Number : 658.8/02 JAY t

owever it appears to the public, don't kid yourself into thinking that marketing is
show business. It is not. There's no business like show business, and that
includes marketing. Think of marketing as sell business, as solve-a-problem
business, ...