A Guide to Implementing Oracle Siebel CRM 8.X

In the current business environment, it is imperative that CRM (Customer Relation Management) systems need to evolve from storehouses of customer information into effective tools for building customer

Text Mining and Its Applications to Intelligence, CRM and Knowledge Management

Text Mining is an interdisciplinary field bringing together techniques from data mining, linguistics, machine learning, information retrieval, pattern recognition, statistics, databases, and visualiza


The Official Guidebook to SAP CRM 4.0

죽은 CRM 살아있는 CRM

Exploiting CRM

Connecting with Customers

It's time to rethink Customer Relationship Management - not as a discrete technology strategy, or as a stand alone marketing tool. Increasingly demanding customers and intense competition require that

Contract Abstracts and CRM Archeology

Discover SAP CRM

Discover what SAP CRM is and whether it s right for your business Learn from practical customer examples and real world insight New coverage of mobility, incident management, partner channel managemen

Maximizing Your SAP CRM Interaction Center

This is a must-have resource for anyone interested in learning how to optimize and maximize the SAP CRM Interaction Center. You'll discover what the SAP CRM Interaction Center is, and learn how to max

Single-pilot CRM

Vtiger V5.x CRM

Installation, User and Administration Manual for the Popular Open Source CRM System

vtiger CRM is one of the best freely available CRM systems for small and medium-sized enterprises. In this manual, CRM specialist Dr. Frank Piepiorra explains in detail how to install and use this pro

The C.R.M. Pocketbook

Meeting the right customers' needs profitably is busnesses' biggest challenge. With customer choice wider now that it has ever been, not least because of the emergence of the World Wide Web and other

CRM Orientation

Conceptualization and Scale Development