Market_Desc: · Economists· Business Executives· Managers · Instructors Special Features: · The authors present strategy as a guide for decision making within the firm; a guide that is informed by the manager's mental map of the firm's internal and external contexts· The tools the manager needs to understand both the firm's external environment (its industry) and its internal environment (its strategic assets and how they are organized) are developed· The text integrates the perspectives of economics and organizational sociology, presenting a uniquely integrated, multi-disciplinary view of the problems facing a general manager charged with formulating and evaluating company strategy· While the text is firmly grounded in microeconomics (particularly industrial organization) and organizational sociology, the style is very accessible and avoids the highly technical detail of the disciplines About The Book: This book is written for current and future general managers who have or will have overall responsibility for a business. The authors provide a set of frameworks, tools, and concepts to build this capability. The book provides insights into organizations and strategy that will help general managers make strategic thinking in their firms pervasive, effective, and rewarding.
Market_Desc: · Economists· Business Executives· Managers · Instructors Special Features: · The authors present strategy as a guide for decision making within the firm; a guide that is informed by the manager's mental map of the firm's ...