Contemporary Views on Marketing Practices, Chapter 1
Broadening the Concept of Marketing Still Further: the Megamarketing Concept
- ISBN 13 : 1613110030
- ISBN 10 : 9781613110034
- Judul : Contemporary Views on Marketing Practices, Chapter 1
- Sub Judul : Broadening the Concept of Marketing Still Further: the Megamarketing Concept
- Pengarang : Jagdish Sheth, Philip Kotler,
- Kategori : Business & Economics
- Penerbit : Marketing Classics Press
- Bahasa : en
- Tahun : 2011
- Halaman : 0
- Google Book : http://books.google.com/books?id=eIiIuLHRUGcC&dq=inauthor:philip+kothler&hl=&source=gbs_api
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Ketersediaan :
Broadening the Concept of Marketing Still Further: the Megamarketing Concept
Jagdish Sheth, Philip Kotler. Emerson, Richard (1962), “Power-Dependence
Relations,” American Sociological Review, 27 (February), 31-41. Kotler, Philip,
and ...