Data Mining Techniques
For Marketing, Sales, and Customer Relationship Management
Many companies have invested in building large databases and data warehouses capable of storing vast amounts of information. This book offers business, sales and marketing managers a practical guide to accessing such information.
- ISBN 13 : 0471470643
- ISBN 10 : 9780471470649
- Judul : Data Mining Techniques
- Sub Judul : For Marketing, Sales, and Customer Relationship Management
- Pengarang : Michael J. A. Berry, Gordon S. Linoff, Gordon S. Linoff,
- Kategori : Business & Economics
- Penerbit : John Wiley & Sons
- Bahasa : en
- Tahun : 2004
- Halaman : 671
- Google Book : http://books.google.co.id/books?id=Ni5nMDO1OfEC&dq=intitle:Data+Mining&hl=&source=gbs_api
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Ketersediaan :
Many companies have invested in building large databases and data warehouses capable of storing vast amounts of information. This book offers business, sales and marketing managers a practical guide to accessing such information.