Guerrilla Marketing Excellence

The 50 Golden Rules for Small-business Success

Offers practical guidelines for improving marketing style, and discusses the importance of persistence, precision, problem solving, research, timing, persuasion, and networking

All of the fundamentals of guerrilla marketing — and then some — are pertinent
to the marketing of services just as they are to the marketing of products. Both
have their own specific marketing advantages, yet guerrillas relish the service
sector ...