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Introduction to Data Mining

Introduction to Data Mining, Second Edition, is intended for use in the Data Mining course. It is also suitable for individuals seeking an introduction to data mining. The text assumes only a modest statistics or mathematics background, and no database knowledge is needed. Introduction to Data Mining presents fundamental concepts and algorithms for those learning data mining for the first time. Each concept is explored thoroughly and supported with numerous examples. The text requires only a modest background in mathematics. Each major topic is organized into two chapters, beginning with basic concepts that provide necessary background for understanding each data mining technique, followed by more advanced concepts and algorithms. Teaching and Learning Experience This program will provide a better teaching and learning experience-for you and your students. It will help: Present Fundamental Concepts and Algorithms: Written for the beginner, this text provides both theoretical and practical coverage of all data mining topics. Support Learning: Instructor resources include solutions for exercises and a complete set of lecture slides.

This edition improves on the first iteration of the book, published over a decade ago, by addressing the significant changes in the industry as a result of advanced technology and data growth.

Predictive Analytics, Data Mining and Big Data

Myths, Misconceptions and Methods

This in-depth guide provides managers with a solid understanding of data and data trends, the opportunities that it can offer to businesses, and the dangers of these technologies. Written in an accessible style, Steven Finlay provides a contextual roadmap for developing solutions that deliver benefits to organizations.

This in-depth guide provides managers with a solid understanding of data and data trends, the opportunities that it can offer to businesses, and the dangers of these technologies.

Data Mining

Concepts and Techniques

Data Mining: Concepts and Techniques, Fourth Edition provides the theories and methods for processing gathered data or information to be used in various applications. Specifically, it explains data mining and the tools used in discovering knowledge from the collected data, known as KDD. It focuses on the feasibility, usefulness, effectiveness, and scalability of techniques of large data sets. After describing data mining, the authors explain the methods of knowing, preprocessing, processing, and warehousing data. They then present information about data warehouses, online analytical processing (OLAP), and data cube technology. Then, the methods involved in mining frequent patterns, associations, and correlations for large data sets are described. The book details the methods for data classification and introduces the concepts and methods for data clustering. The remaining chapters discuss the outlier detection and the trends, applications, and research frontiers in data mining. This book is intended for computer science students, application developers, business professionals, and researchers who seek information on data mining. Presents dozens of algorithms and implementation examples, all in pseudo-code and suitable for use in real-world, large-scale data mining projects Addresses advanced topics such as mining object-relational databases, spatial databases, multimedia databases, time-series databases, text databases, the World Wide Web, and applications in several fields Provides a comprehensive, practical look at the concepts and techniques needed to get the most out of your data

Concepts and methods for deep learning are systematically introduced as one chapter. Finally, the book covers the trends, applications, and research frontiers in data mining.

Principles of Data Mining

This book explains and explores the principal techniques of Data Mining, the automatic extraction of implicit and potentially useful information from data, which is increasingly used in commercial, scientific and other application areas. It focuses on classification, association rule mining and clustering. Each topic is clearly explained, with a focus on algorithms not mathematical formalism, and is illustrated by detailed worked examples. The book is written for readers without a strong background in mathematics or statistics and any formulae used are explained in detail. It can be used as a textbook to support courses at undergraduate or postgraduate levels in a wide range of subjects including Computer Science, Business Studies, Marketing, Artificial Intelligence, Bioinformatics and Forensic Science. As an aid to self-study, it aims to help general readers develop the necessary understanding of what is inside the 'black box' so they can use commercial data mining packages discriminatingly, as well as enabling advanced readers or academic researchers to understand or contribute to future technical advances in the field. Each chapter has practical exercises to enable readers to check their progress. A full glossary of technical terms used is included. Principles of Data Mining includes descriptions of algorithms for classifying streaming data, both stationary data, where the underlying model is fixed, and data that is time-dependent, where the underlying model changes from time to time - a phenomenon known as concept drift. The expanded fourth edition gives a detailed description of a feed-forward neural network with backpropagation and shows how it can be used for classification.

This book explains and explores the principal techniques of Data Mining, the automatic extraction of implicit and potentially useful information from data, which is increasingly used in commercial, scientific and other application areas.

Learn Data Mining Through Excel

A Step-by-Step Approach for Understanding Machine Learning Methods

Use popular data mining techniques in Microsoft Excel to better understand machine learning methods. Software tools and programming language packages take data input and deliver data mining results directly, presenting no insight on working mechanics and creating a chasm between input and output. This is where Excel can help. Excel allows you to work with data in a transparent manner. When you open an Excel file, data is visible immediately and you can work with it directly. Intermediate results can be examined while you are conducting your mining task, offering a deeper understanding of how data is manipulated and results are obtained. These are critical aspects of the model construction process that are hidden in software tools and programming language packages. This book teaches you data mining through Excel. You will learn how Excel has an advantage in data mining when the data sets are not too large. It can give you a visual representation of data mining, building confidence in your results. You will go through every step manually, which offers not only an active learning experience, but teaches you how the mining process works and how to find the internal hidden patterns inside the data. What You Will Learn Comprehend data mining using a visual step-by-step approach Build on a theoretical introduction of a data mining method, followed by an Excel implementation Unveil the mystery behind machine learning algorithms, making a complex topic accessible to everyone Become skilled in creative uses of Excel formulas and functions Obtain hands-on experience with data mining and Excel Who This Book Is For Anyone who is interested in learning data mining or machine learning, especially data science visual learners and people skilled in Excel, who would like to explore data science topics and/or expand their Excel skills. A basic or beginner level understanding of Excel is recommended.

These are critical aspects of the model construction process that are hidden in software tools and programming language packages. This book teaches you data mining through Excel.

Data Mining and Business Analytics with R

Collecting, analyzing, and extracting valuable information from a large amount of data requires easily accessible, robust, computational and analytical tools. Data Mining and Business Analytics with R utilizes the open source software R for the analysis, exploration, and simplification of large high-dimensional data sets. As a result, readers are provided with the needed guidance to model and interpret complicated data and become adept at building powerful models for prediction and classification. Highlighting both underlying concepts and practical computational skills, Data Mining and Business Analytics with R begins with coverage of standard linear regression and the importance of parsimony in statistical modeling. The book includes important topics such as penalty-based variable selection (LASSO); logistic regression; regression and classification trees; clustering; principal components and partial least squares; and the analysis of text and network data. In addition, the book presents: • A thorough discussion and extensive demonstration of the theory behind the most useful data mining tools • Illustrations of how to use the outlined concepts in real-world situations • Readily available additional data sets and related R code allowing readers to apply their own analyses to the discussed materials • Numerous exercises to help readers with computing skills and deepen their understanding of the material Data Mining and Business Analytics with R is an excellent graduate-level textbook for courses on data mining and business analytics. The book is also a valuable reference for practitioners who collect and analyze data in the fields of finance, operations management, marketing, and the information sciences.

In addition, the book presents: A thorough discussion and extensive demonstration of the theory behind the most useful data mining tools Illustrations of how to use the outlined concepts in real-world situations Readily available additional ...

Data Science for Business

What You Need to Know about Data Mining and Data-Analytic Thinking

Written by renowned data science experts Foster Provost and Tom Fawcett, Data Science for Business introduces the fundamental principles of data science, and walks you through the "data-analytic thinking" necessary for extracting useful knowledge and business value from the data you collect. This guide also helps you understand the many data-mining techniques in use today. Based on an MBA course Provost has taught at New York University over the past ten years, Data Science for Business provides examples of real-world business problems to illustrate these principles. You’ll not only learn how to improve communication between business stakeholders and data scientists, but also how participate intelligently in your company’s data science projects. You’ll also discover how to think data-analytically, and fully appreciate how data science methods can support business decision-making. Understand how data science fits in your organization—and how you can use it for competitive advantage Treat data as a business asset that requires careful investment if you’re to gain real value Approach business problems data-analytically, using the data-mining process to gather good data in the most appropriate way Learn general concepts for actually extracting knowledge from data Apply data science principles when interviewing data science job candidates

This guide also helps you understand the many data-mining techniques in use today.

Data Mining for the Masses, Third Edition

With Implementations in RapidMiner and R

Some say we live in the Information Age; others, the Social Age; and still others, the Big Data Age. Regardless of what name we give it, we live in an age that generates monumental amounts of data-in all different kinds of formats. In business, and in our personal lives, we use smartphones and tablets, web sites and watches; with apps and interfaces to shop, learn, entertain and inform. Businesses increasingly use technology to interact with consumers to provide marketing, customer service, product information and more. All of this technological activity generates data, and we're increasingly good at gathering, storing and analyzing it.Data mining can help to identify interesting patterns and messages that exist in data, often hidden beneath the surface. In this modern age of information systems, it is easier than ever before to extract meaning from data. From classification to prediction, data mining can help.In Data Mining for the Masses, Third Edition, professor Matt North-a former risk analyst and software engineer at eBay-uses simple examples and clear explanations with free, powerful software tools to teach you the basics of data mining. In this Third Edition, implementations of these examples are offered in current versions of the RapidMiner software, and in the increasingly popular R Statistical Package.You've got more data than ever before and you know it's got value, if only you can figure out how to get to it. This book can show you how. Let's start digging!

This book can show you how. Let's start digging!

Data Mining with Rattle and R

The Art of Excavating Data for Knowledge Discovery

Data mining is the art and science of intelligent data analysis. By building knowledge from information, data mining adds considerable value to the ever increasing stores of electronic data that abound today. In performing data mining many decisions need to be made regarding the choice of methodology, the choice of data, the choice of tools, and the choice of algorithms. Throughout this book the reader is introduced to the basic concepts and some of the more popular algorithms of data mining. With a focus on the hands-on end-to-end process for data mining, Williams guides the reader through various capabilities of the easy to use, free, and open source Rattle Data Mining Software built on the sophisticated R Statistical Software. The focus on doing data mining rather than just reading about data mining is refreshing. The book covers data understanding, data preparation, data refinement, model building, model evaluation, and practical deployment. The reader will learn to rapidly deliver a data mining project using software easily installed for free from the Internet. Coupling Rattle with R delivers a very sophisticated data mining environment with all the power, and more, of the many commercial offerings.

Throughout this book the reader is introduced to the basic concepts and some of the more popular algorithms of data mining.

Data Warehousing, Data Mining, and OLAP

"Data Warehousing" is the nuts-and-bolts guide to designing a data management system using data warehousing, data mining, and online analytical processing (OLAP) and how successfully integrating these three technologies can give business a competitive edge.

"Data Warehousing" is the nuts-and-bolts guide to designing a data management system using data warehousing, data mining, and online analytical processing (OLAP) and how successfully integrating these three technologies can give business a ...