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UML 2 Semantics and Applications

A coherent and integrated account of the leading UML 2 semantics work and the practical applications of UML semantics development With contributions from leading experts in the field, the book begins with an introduction to UML and goes on to offer in-depth and up-to-date coverage of: The role of semantics Considerations and rationale for a UML system model Definition of the UML system model UML descriptive semantics Axiomatic semantics of UML class diagrams The object constraint language Axiomatic semantics of state machines A coalgebraic semantic framework for reasoning about interaction designs Semantics of activity diagrams Verification of UML models State invariants Model transformation specification and verification Additionally, readers are provided with expert guidance on how to resolve semantic problems and a section on applications of UML semantics with model analysis. UML 2 Semantics and Applications is an ideal resource for researchers and tool-builders working in UML, among others. It is also an excellent textbook for postgraduate teaching and research.

A coherent and integrated account of the leading UML 2 semantics work and the practical applications of UML semantics development With contributions from leading experts in the field, the book begins with an introduction to UML and goes on ...

UML 2 For Dummies

Uses friendly, easy-to-understand For Dummies style to help readers learn to model systems with the latest version of UML, the modeling language used by companies throughout the world to develop blueprints for complex computer systems Guides programmers, architects, and business analysts through applying UML to design large, complex enterprise applications that enable scalability, security, and robust execution Illustrates concepts with mini-cases from different business domains and provides practical advice and examples Covers critical topics for users of UML, including object modeling, case modeling, advanced dynamic and functional modeling, and component and deployment modeling

Uses friendly, easy-to-understand For Dummies style to help readers learn to model systems with the latest version of UML, the modeling language used by companies throughout the world to develop blueprints for complex computer systems ...

UML toolkit

Learn how to move to UML for current users of the Booch/OMT/Objectory methods * Provides numerous real-world examples and a complete case study that walks you through the project life cycle-analysis, design, and construction * Includes CD-ROM with Rational Rose(r) 4.0 demo, analysis and design models in UML, and Java(TM) code HANS-ERIK ERIKSSON AND MAGNUS PENKER Quickly acquire the knowledge and skills you need to make the most of this revolutionary visual modeling language With the release of UML, object-oriented developers at last have a common language for modeling and developing software systems. That means less time wasted sorting out conflicting terms and symbols and more time spent modeling better software systems. Now this powerful book/CD package arms you with everything you need to make the most of UML and the rapidly growing suite of UML-based products. The authors walk you through the entire language, providing easy-to-follow guidelines and loads of real-world examples. They also give you detailed explanations of all UML diagrams, a full-length case study showing how UML is used to develop an application, a visual glossary of all UML notations, and step-by-step instructions on how to: * Move to UML from Booch, OMT, and Objectory * Map Java to UML-including many full-blown examples * Define design patterns and how to use patterns in UML * Describe real-time systems in UML * Employ use cases to capture a system's functional requirements On the CD-ROM you'll find: * All UML models from the book * All the Java code from the book * Demo version of Rational Rose(r) 4.0

They also give you detailed explanations of all UML diagrams, a full-length case study showing how UML is used to develop an application, a visual glossary of all UML notations, and step-by-step instructions on how to: * Move to UML from ...

Enterprise Java with UML

How to use UML to model Enterprise JavaBeans, Swing components, CORBA, and other popular technologies Enterprise Java with UML is the first comprehensive guide on using UML (Unified Modeling Language) to model Java applications. Written by three well-known members of the UML and Java community, the book presents strategies for developing enterprise systems using Java and related technologies -- XML, Servlets, Enterprise JavaBeans, Swing Components, CORBA, RMI, and others. The authors explain how UML is used as a modeling tool for object-oriented computer systems in the real world, break down common situations that development teams encounter, and discuss the tradeoffs of using different technologies in different combinations. They also explore different products, looking closely at their strengths and weaknesses. Four in-depth studies complete the presentation, showing readers how to make the right decision for their project through examples of both successes and failures.

With this book, you'll: * Gain a better understanding of object-oriented analysis and design * Learn how to use only the parts of the UML that you need for Java development * Examine a wide variety of UML software models and learn how to ...

Attracting Investors

A Marketing Approach to Finding Funds for Your Business

Marketing guru Philip Kotler shows entrepreneurs how to market their companies to investors How can businesses do a better job of attracting capital? The answer: "Marketing!" Marketing expert Philip Kotler teams up with a renowned marketing consultant and an INSEAD professor for this practical, marketing–based approach to raising capital from investors. Based on the premise that entrepreneurs and business owners often don′t understand what investors want and how they make their decisions, Attracting Investors offers a larger view of the factors involved, and guides both startup and veteran firms in effectively raising capital. Philip Kotler (Glencoe, IL) is the S.C. Johnson & Son Distinguished Professor of International Marketing at Northwestern University′s Kellogg School of Management, and the author of 35 books. Hermawan Katajaya (Jakarta, Indonesia) runs MarkPlus, the largest marketing consulting firm in Indonesia, and is coauthor with Kotler of several books, including Repositioning Asia and Rethinking Marketing. S. David Young (Fontainebleu, France) is a Professor of Accounting and Control at INSEAD in Fountainebleu, France.

Packed with crucial insight for everyone from CEOs and entrepreneurs to finance students, the book shows readers how to apply the fundamental techniques of modern marketing to the vital task of raising capital.

Lateral Marketing

New Techniques for Finding Breakthrough Ideas

A revolutionary new system for generating the next big marketing ideas and opportunities According to Philip Kotler, the widely acknowledged "father" of modern marketing, and Fernando Trias de Bes the marketing techniques pioneered in the 1960s and '70s have worked too well. Fierce competition among products with little or nothing to distinguish one from another, along with modern product positioning and targeted marketing techniques, have led to increasing market segmentation. If the trend continues, individual market segments soon will be too small to be profitable. In Lateral Marketing, Kotler and Trias de Bes unveil a revolutionary new model to help readers expand beyond vertical segmentation and generate fresh marketing ideas and opportunities. Philip Kotler (Chicago, IL) is the S. C. Johnson & Son Distinguished Professor of International Marketing at Northwestern University's Kellogg School of Management. Fernando Trias de Bes (Barcelona, Spain) is the founder of Salvetti & Llombart whose clients include Pepsico, Sony, Hewlett-Packard, Nestl?, Credit Suisse, and other top corporations.

This book defines a framework and theory for lateral marketing and the development of breakthrough ideas that will succeed in a consumer market already over-saturated.

Ten Deadly Marketing Sins

Signs and Solutions

In this clear and comprehensive guide, renowned marketing expert Kotler identifies the ten most common--and most damaging--mistakes marketers make, and how readers can dodge them.

Signs and Solutions Philip Kotler. Positioning Al Ries and Jack Trout introduced
the concept of brand positioning in 1982 and it is a central concept in marketing.1
They asserted that each brand should own a word: Volvo owns "safety" and ...

Winning Global Markets

How Businesses Invest and Prosper in the World's High-Growth Cities

Two marketing experts explain why the future of marketing will be geared toward global cities in growing regions of the developing world, including growing metropolises in China, Brazil, India, the Middle East and Latin America.

How Businesses Invest and Prosper in the World's High-Growth Cities Philip
Kotler, Milton Kotler. 172 WINNING GLOBAL MARKETS survivors devastated by
the loss of their family members, homes, and possessions. Most cities expect
their ...

Strategic Marketing For Health Care Organizations

Building A Customer-Driven Health System

This much-needed text offers an authoritative introduction to strategic marketing in health care and presents a wealth of ideas for gaining the competitive edge in the health care arena. Step by step the authors show how real companies build and implement effective strategies. It includes marketing approaches through a wide range of perspectives: hospitals, physician practices, social marketing, international health, managed care, pharmaceuticals, and biotechnology. With Strategic Marketing for Health Care Organizations, students and future administrators will have a guide to the most successful strategies and techniques, presented ready to apply by the most knowledgeable authors.

This much-needed text offers an authoritative introduction to strategic marketing in health care and presents a wealth of ideas for gaining the competitive edge in the health care arena.

Marketing Insights from A to Z

80 Concepts Every Manager Needs to Know

The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike In Marketing Insights from A to Z, Philip Kotler, one of the undisputed fathers of modern marketing, redefines marketing's fundamental concepts from A to Z, highlighting how business has changed and how marketing must change with it. He predicts that over the next decade marketing techniques will require a complete overhaul. Furthermore, the future of marketing is in company-wide marketing initiatives, not in a reliance on a single marketing department. This concise, stimulating book relays fundamental ideas fast for busy executives and marketing professionals. Marketing Insights from A to Z presents the enlightened and well-informed musings of a true master of the art of marketing based on his distinguished forty-year career in the business. Other topics include branding, experiential advertising, customer relationship management, leadership, marketing ethics, positioning, recession marketing, technology, overall strategy, and much more. Philip Kotler (Chicago, IL) is the father of modern marketing and the S. C. Johnson and Son Distinguished Professor of International Marketing at Northwestern University's Kellogg Graduate School of Management, one of the definitive marketing programs in the world. Kotler is the author of twenty books and a consultant to nonprofit organizations and leading corporations such as IBM, General Electric, Bank of America, and AT&T.

80 Concepts Every Manager Needs to Know Philip Kotler. Marketing Insights
from A to Z 80 Concepts Every Manager Needs To Know Philip Kotler John Wiley
& Sons, Inc. Copyright © 2003 by Philip Kotler. All rights reserved. Published.