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Customer-Driven Strategy

Winning Through Operational Excellence

This indispensable resource presents a straightforward technique to evolve a customer-driven perspective from new product development in order to effectively manage the supply chain. Explains how to leverage continuous improvement initiatives to attain higher levels of performance, create accurate performance measures and maximize the market impact of novel product releases. Includes examples from leading companies.

Includes examples from leading companies. Customer Driven Strategy Thomas F. Wallace Strategic Planning, in many companies, consists of annual treks to resorts for two days of planning and one day of golf.

Customer Winback

How to Recapture Lost Customers--And Keep Them Loyal

Most firms consider the lost customer a lost cause. But in this ground breaking book, Jill Griffin and Michael Lowenstein provide you with step-by-step solutions for winning back lost customers, saving customers on the brink of defection, and making your firm defection proof. Whether your business is small or large, product- or service-based, retail or wholesale, this book offers proven strategies for recognizing which lost customers have the highest win-back value and implementing a sure-fire plan to recover them. It includes the techniques of hundreds of innovative companies who are already working to recapture lost customers and keep them loyal. In today's hyper-competitive marketplace, no customer retention program can be entirely foolproof, but with this guide gives you today's best methods for winning back those customers you simply can't afford to let go.

But in this ground breaking book, Jill Griffin and Michael Lowenstein provide you with step-by-step solutions for winning back lost customers, saving customers on the brink of defection, and making your firm defection proof.

Chief Customer Officer

Getting Past Lip Service to Passionate Action

Drawing on her first-hand experience at top companies as diverse as Lands’ End and Microsoft, Jeanne Bliss explains why even great corporations can drift to delivering mediocrity to customers, and she offers a proven solution to break the cycle. Different divisions and departments in corporations can fail to communicate and act as a team—they create silos instead of a superior customer experience. Jeanne Bliss shows in stark detail how profits suffer when businesses focus on their organizational charts and not their customer relationships. This book provides leaders the tools and information they need to overcome organizational inertia and deliver a meaningful customer experience. The author includes diagnostics to determine if a company’s core strengths, metrics, and systems improve or harm customer relationships. With all these tools, leaders can address the organizational challenges they face with an exhaustive review of the Chief Customer Officer role and an evaluation to determine the right solution for their culture and company.

This book provides leaders the tools and information they need to overcome organizational inertia and deliver a meaningful customer experience.

The Chemistry of Heterocyclic Compounds, The Naphthyridines

A volume in the Chemistry of Heterocyclic Compounds series, this book provides a summary of the chemistry of each of the six naphthyridine systems along with tables of known simple derivatives with original references. Each of the six naphthyridine systems are described in valuable detail and coverage includes: Primary synthetic methods from non-naphthyridine substrates; Chemistry and properties of the parent heterocycle and its simple alkyl derivatives; Formation and reactions of halogeno derivatives; formation and reactions of hydroxy, oxo, alkoxy, and related derivatives.

Chem. Lett., 2005, 15, 259. K. Mogilaiah and M. Prashanthi, Indian J. Heterocycl.
Chem., 2005, 14, 185. D. Abbanat, G. Webb, B. Foleno, Y. Li, M. Macielag, D.
Montenegro, E. Wira, and K. Bush, Antimicrob, Agents Chemother., 2005, 49, 309
.

Salesforce Marketing Cloud For Dummies

Salesforce Marketing Cloud: Take your digital marketing on a journey! Everything seems to be moving to the cloud these days—and digital marketing is no exception! Salesforce Marketing Cloud For Dummies guides you through the use of Salesforce's exciting suite of cloud-based digital marketing solutions, which have the power to help you plan, personalize, and optimize your customers' journey. Written by a leader of the Salesforce training and development team, Salesforce Marketing Cloud users will find essential information on using the suite of tools and tips and tricks that only an insider would be able to share. With easy-to-follow instructions, this guide helps you discover how to incorporate your data sets into the tools to create models, campaigns, and customer maps that enable you to create a positive experience for your customers. As Salesforce.com's multi-channel digital marketing platform, the Salesforce Marketing Cloud focuses on helping you manage one-on-one customer journeys. Leveraging a variety of features, this suite of tools offers email marketing, mobile marketing, social media marketing, content and messaging, predictive intelligence, and more. Your ability to navigate these features and functions will determine your digital marketing campaign's success, so it's critical that you make the most of this tool! Navigate and manage the Salesforce Marketing Cloud Define and understand your customers' journeys—and how you fit into them Engage your customers across devices, ensuring consistent communication Use predictive data to optimize engagement Salesforce Marketing Cloud For Dummies helps you make the most of your investment in the digital marketing world!

With easy-to-follow instructions, this guide helps you discover how to incorporate your data sets into the tools to create models, campaigns, and customer maps that enable you to create a positive experience for your customers.

Capital Budgeting Valuation

Financial Analysis for Today's Investment Projects

An essential guide to valuation techniques and financial analysis With the collapse of the economy and financial systems, many institutions are reevaluating what they are willing to spend money on. Project valuation is key to both cost effectiveness measures and shareholder value. The purpose of this book is to provide a comprehensive examination of critical capital budgeting topics. Coverage extends from discussing basic concepts, principles, and techniques to their application to increasingly complex, real-world situations. Throughout, the book emphasizes how financially sound capital budgeting facilitates the process of value creation and discusses why various theories make sense and how firms can use them to solve problems and create wealth. Offers a strategic focus on the application of various techniques and approaches related to a firm's overall strategy Provides coverage of international topics based on the premise that managers should view business from a global perspective Emphasizes the importance of using real options Comprised of contributed chapters from both experienced professionals and academics, Capital Budgeting Valuation offers a variety of perspectives and a rich interplay of ideas related to this important financial discipline.

Capital budgeting for government entities has multiple roles. For example, capital
budgeting serves as an instrument of fiscal policy to improve the net worth of
government, particularly in the area of economic infrastructure, and as a vehicle
for ...

Capital Budgeting

Theory and Practice

Capital investment decisions are a constant challenge to all levels of financial managers. Capital Budgeting: Theory and Practice shows you how to confront them using state-of-the-art techniques. Broken down into four comprehensive sections, Capital Budgeting: Theory and Practice explores and illustrates all aspects of the capital budgeting decision process. Pamela Peterson and Frank Fabozzi examine the critical issues and limitations of capital budgeting techniques with an in-depth analysis of: Classifying capital budgeting proposals Determining the relevant cash flows for capital budgeting proposals Assessing the economic value of a capital budgeting proposal using different techniques Incorporating risk into the capital budgeting decision Evaluating whether to lease or borrow-to-buy Capital Budgeting: Theory and Practice provides the knowledge, insight, and advice that will allow you to handle one of the most important aspects of your firm's financial management. Advanced enough for practitioners yet accessible enough for the novice, Capital Budgeting: Theory and Practice is your complete guide to understanding and benefiting from the essential techniques of capital budgeting.

In the final section, Peterson and Fabozzi explain a common capital budgeting decision: the decision to buy an asset with borrowed funds or lease the same asset. This is the classic "lease versus borrow-to-buy decision.

Tropical Forest Conservation and Industry Partnership

An Experience from the Congo Basin

Historically, the conservation of forests and wildlife has focused on the creation of national parks and reserves. However, only 9% of protected areas are larger than 14,000 hectares, likely making them too small to conserve ecosystem services and prevent loss of wide-ranging keystone species such as elephant and leopard. New approaches are needed that extend conservation beyond protected area boundaries into areas where economic considerations prevail. The book describes one such emerging model of conservation: the integration of the private sector into partnerships to protect biodiversity and improve forest management. While such partnerships are being created in nearly every sector of resource extraction, detailed analyses of how such partnerships work and whether they benefit biodiversity conservation are rare. Using a case study from the Congo Basin, the book examines principles of conservation and partnership, and provides technical and methodological details to replicate an innovative conservation model. It presents concrete solutions for expanding conservation across multi-use landscapes, a necessary action as industry expands to all the corners of the globe.

Naughton-Treves, L. and Weber, W. (2001) Human dimensions of the African rain
forest, in African Rain Forest Ecology and Conservation (eds W. Weber, L.J.T.
White, A. Vedder and N. Naughton-Treves). Yale University Press, New Haven,
CT, 22–46. Nelson. A and Chomitz, K.M. (2009) Protected area effectiveness in
reducing tropical deforestation: A global analysis of the impact of protection
status. Independent Evaluation Group Evaluation Brief7, The World Bank,
Washington, DC, ...

Living in a Dynamic Tropical Forest Landscape

This book brings together a wealth of scientific findings and ecological knowledge to survey what we have learned about the “Wet Tropics” rainforests of North Queensland, Australia. This interdisciplinary text is the first book to provide such a holistic view of any tropical forest environment, including the social and economic dimensions. The most thorough assessment of a tropical forest landscape to date Explores significant scientific breakthroughs in areas including conservation genetics, vegetation modeling, agroforestry and revegetation techniques, biodiversity assessment and modeling, impacts of climate change, and the integration of science in natural resource management Research achieved, in part, due to the Cooperative Research Centre for Tropical Rainforest Ecology and Management (the Rainforest CRC) Written by a number of distinguished international experts contains chapter summaries and section commentaries

This book brings together a wealth of scientific findings and ecological knowledge to survey what we have learned about the “Wet Tropics” rainforests of North Queensland, Australia.

Tropical Rain Forests

An Ecological and Biogeographical Comparison

The first edition of Tropical Rain Forests: an Ecological and Biogeographical Comparison exploded the myth of ‘the rain forest’ as a single, uniform entity. In reality, the major tropical rain forest regions, in tropical America, Africa, Southeast Asia, Madagascar, and New Guinea, have as many differences as similarities, as a result of their isolation from each other during the evolution of their floras and faunas. This new edition reinforces this message with new examples from recent and on-going research. After an introduction to the environments and geological histories of the major rain forest regions, subsequent chapters focus on plants, primates, carnivores and plant-eaters, birds, fruit bats and gliding animals, and insects, with an emphasis on the ecological and biogeographical differences between regions. This is followed by a new chapter on the unique tropical rain forests of oceanic islands. The final chapter, which has been completely rewritten, deals with the impacts of people on tropical rain forests and discusses possible conservation strategies that take into account the differences highlighted in the previous chapters. This exciting and very readable book, illustrated throughout with color photographs, will be invaluable reading for undergraduate students in a wide range of courses as well as an authoritative reference for graduate and professional ecologists, conservationists, and interested amateurs.

In this book, we have examined the unique features of rain forests in many
regions of the world. Although we have focused on the intact rain forests, in
almost every case these rain forests have been damaged by human activities —
in the worst cases, they are in the process of being utterly destroyed. In this final
chapter, we will consider the threats to rain forests and strategies to protect them.
Whenever possible, we will try to highlight threats and possible solutions that are
unique to ...