The strategic management text that effectively integrates strategy theory and strategy practice. Introducing the Concepts; The Context of Managing Strategically; Doing an External Analysis; Doing an Internal Analysis; Functional Strategies; Competitive Strategies; Corporate Strategies; Special Topics: International Strategies and Strategies for Entrepreneurial Ventures and Not-for Profits For business professionals involved in strategic planning.
This text offers information about the nature and techniques of marketing applied to industrial products and services, businesses and public sector undertakings. It includes new material on internationalism, the growth in regionalism, the EU, Pacific Basin countries, NAFTA and Eastern Europe.
This text offers information about the nature and techniques of marketing applied to industrial products and services, businesses and public sector undertakings.
This is the book that enables students to transfer conceptual classroom learning to strategic application in their professional lives. The new Australian edition of Strategic Management is the only text on the market that integrates the Dynamic Perspective of Strategic Management across all topics. It emphasises this throughout the text by incorporating 3 main themes: changing strategies for changing times, the integration of formulation and implementation and strategic leadership. The use of the Strategic Diamond model is also prominent through the text. The model effectively details five key strategic elements necessary for creating a complete strategy: arenas, vehicles, differentiators, staging, and economic logic. The Strategic Diamond gives students a solid model for considering all aspects of a strategy in order to create and implement a complete strategy. The arenas and staging elements deal specifically with the dynamic aspect of strategy.There are two How Would You Do That? exercises in each chapter, exposing students to the implementation challenges that companies face every day. These exercises ensure that implementation remains in the forefront of the students minds as they work through the text. With this interactive feature, students have a chance to place themselves into the role of a strategic decision maker at a well-known (and interesting) company. Using Excel, each How would you Do That clearly shows students the interdependence of formulation and implementation and lets them practice their decision making skills.
For undergraduate and MBA strategic management or business policy courses. This is the book that enables students to TRANSFER conceptual classroom LEARNING to strategic application in their professional lives.
For undergraduate and MBA strategic management or business policy courses. This is the book that enables students to TRANSFER conceptual classroom LEARNING to strategic application in their professional lives.
Whilst there are a number of books available on marketing planning, they are predominantly how to texts: this book is a serious and in-depth treatment of the specialist aspects of marketing planning. The various topics dealt with include a review of marketing strategy which examines the main strategic planning tools; competitive marketing strategy, which explains and reviews the concepts and applications; marketing planning and corporate culture; expert systems in strategic marketing planning; and the role of marketing in the future - the challenges for business and management education.
Whilst there are a number of books available on marketing planning, they are predominantly how to texts: this book is a serious and in-depth treatment of the specialist aspects of marketing planning.
You invest considerable time and money in managing your sales force. And if your company’s like many, you’re finding it increasingly difficult to ensure handsome returns on your investment in sales. This concise volume gives you the insights you need—from the preeminent thinkers whose work has defined the field, to the rising stars who will redefine the way we think about business
This concise volume gives you the insights you need—from the preeminent thinkers whose work has defined the field, to the rising stars who will redefine the way we think about business
Edited and with a comprehensive introduction by Michael Handel, these important and original studies put the entire deception effort during the Second World War into a more balanced and accurate perspective.
This important text takes a strategic approach, examining in-depth studies of a variety of retailers and marrying theory with practice to provide comprehensive coverage for students at every level. Illustrating and evaluating the strategies of international retailers, developing concepts and theories that enable an understanding of international retailing and showing the contrasts in the approaches adopted by major firms in their international operations, this important text is a must-read for all those studying or working in international retail.
This important text takes a strategic approach, examining in-depth studies of a variety of retailers and marrying theory with practice to provide comprehensive coverage for students at every level.
A textbook for senior university and university of technology students which introduces the theories and formulation of strategic management, discusses the analysis of the environment, and applies and evaluates the concepts in a South African setting through electronic case studies. Ancillary material includes a CD with extra case studies for students, to be shrink-wrapped in the book, a CD with Instructor's Manual, teaching tips etc. and a set of PowerPoint slides, either on a third CD or on the website.
Ancillary material includes a CD with extra case studies for students, to be shrink-wrapped in the book, a CD with Instructor's Manual, teaching tips etc. and a set of PowerPoint slides, either on a third CD or on the website.
