Strategic Management: Concepts and Cases: Competitiveness and Globalization
Examine strategic management with the market-leading text that sets the standard for the most intellectually rich, yet thoroughly practical, analysis of strategic management today. Written by highly respected experts Hitt, Ireland, and Hoskisson, STRATEGIC MANAGEMENT: COMPETITIVENESS AND GLOBALIZATION, CONCEPTS AND CASES, Eleventh Edition, combines the latest cutting-edge research and strategic management trends with ideas from some of today's most prominent scholars. This is the only text that integrates the classic industrial organization model with a resource-based view of the firm to give you a complete understanding of how today's businesses use strategic management to establish a sustained competitive advantage. A strong global focus and examples from more than 600 emerging and leading companies place ideas into context within an inviting, practical presentation. A wealth of learning features and more than 30 all-new compelling cases examine a broad range of critical issues confronting managers today. Engaging video cases, CengageNOW online learning tools, and a complete electronic business library help keep your study current and relevant. STRATEGIC MANAGEMENT: COMPETITIVENESS AND GLOBALIZATION provides the solid understanding you need to effectively apply strategic management tools and techniques for increased performance and tomorrow's competitive advantage. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
- ISBN 13 : 130514273X
- ISBN 10 : 9781305142732
- Judul : Strategic Management: Concepts and Cases: Competitiveness and Globalization
- Pengarang : Michael A. Hitt, R. Duane Ireland, Robert E. Hoskisson, R. Duane Ireland, Robert E. Hoskisson,
- Kategori : Business & Economics
- Penerbit : Cengage Learning
- Bahasa : en
- Tahun : 2014
- Halaman : 898
- Google Book : http://books.google.co.id/books?id=wUPAAgAAQBAJ&dq=intitle:Strategic+Management:+Competitiveness+%26+Globalization:+Concepts+and+Cases&hl=&source=gbs_api
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Ketersediaan :
This is the only text that integrates the classic industrial organization model with a resource-based view of the firm to give you a complete understanding of how today's businesses use strategic management to establish a sustained ...