Customers are the ends of any business. And employees are the means. The concept of h-CRM is based on this fact. This book shows you step-by-step how to create lifelong happiness and prosperity. I find h-CRM to be an effective package, which can help organisations and practicing managers to proactively think and implement some well-illustrated ideas in this book. Rakesh Sarin, Vice-President, Wartsila India Ltd ...The book is of a very high standard. It provides some very good thoughts that can be helpful to companies ... like the spiritual element in the concept of h-CRM . Nandina Ramachandran, Vice-President, Kodak India Ltd.
Customers are the ends of any business. And employees are the means. The concept of h-CRM is based on this fact. This book shows you step-by-step how to create lifelong happiness and prosperity.
Having people skills is imperative in the services industry. Employees must see the importance of the customer to their business. This book presents five service truths that employees misunderstand and so lose their customers. They are: bad news travels f
Having people skills is imperative in the services industry. Employees must see the importance of the customer to their business. This book presents five service truths that employees misunderstand and so lose their customers.
This book serves as a business-planning tool for any company. It provides practical, real-world advice and guidance for businesses wanting to implement a Customer Relationship Management (CRM) strategy. This book does not recommend, compare, or evaluate CRM products, nor does it discuss technical implementations. What?s unique about this book is that it focuses on how to plan for a CRM implementation, rather than just how to do one. This book is designed to meet the needs of businesses who are planning their own CRM strategies and, as a result, improve their revenue results and customer retention. It is also for those professionals in sales management who are involved in their company?s CRM planning so they understand what it takes to engage and train their sales people in this process so they will embrace and use the new systems.
This book does not recommend, compare, or evaluate CRM products, nor does it discuss technical implementations. What?s unique about this book is that it focuses on how to plan for a CRM implementation, rather than just how to do one.
