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Sams Teach Yourself Microsoft Dynamics CRM 2011 in 24 Hours

In just 24 sessions of one hour or less, you’ll learn how to drive powerful business results with Microsoft Dynamics CRM 2011! Using this book’s straightforward, step-by-step approach, you’ll learn how to orchestrate successful CRM projects, automate processes, create more efficient workflows, optimize sales and marketing campaigns, and integrate with your other systems to do even more. One step at a time, you’ll master new features ranging from the new Ribbon interface to SharePoint integration. Each lesson builds on what you’ve already learned, helping you get the job done fast--and get it done right! Step-by-step instructions walk you through common tasks. Quizzes and exercises at the end of each chapter test your knowledge. By the Way notes present information related to the discussion. Did You Know? tips offer advice or show you easier ways to perform tasks. Watch Out! cautions alert you to possible problems and give you advice on how to avoid them. Learn how to... Get a deep jump start on Dynamics CRM Grasp what is new in Dynamics CRM 2011 Bring together all the elements of a successful CRM project Understand Microsoft’s roadmap for Dynamics CRM and prepare for the future Establish a strong foundation by making the right infrastructure and security choices Use Dynamics CRM to manage sales, leads, customer accounts, and marketing Efficiently manage your individual contacts and activities Take full advantage of email, Word mail merge, Excel and Outlook integration Integrate and automate the way you manage contracts, cases, tickets, schedules, and time Gain actionable business insights with Dynamics CRM Dashboards and Charts Add solutions from the MarketPlace that make Dynamics CRM even more valuable Extend Dynamics CRM with programming customizations and unique features

In just 24 sessions of one hour or less, you’ll learn how to drive powerful business results with Microsoft Dynamics CRM 2011!

SAP CRM Web Client

Customizing and Development

Do you want to utilize the new CRM user interface in the best possible way? This comprehensive guide, suitable for SAP CRM 2007 and SAP CRM 7.0, explains everything that you need to know about the CRM Web Client: the architecture of the UI framework, the Customizing options (roles, navigation, portal integration, and much more), as well as all options that are available for customer-specific extensions through programming. Readers quickly discover the critical modeling tools, such as the Easy Enhancement Workbench (EEWB) and the UI Configuration Tool. Then, explore all options for adapting the header, navigation, and work area without any development effort.The authors provide an in-depth look at the individual components of views, windows, and controllers, and deliver priceless tips on context binding, model integration, navigation and more. You'll learn about development and extension of UI components, the usage of the Business Object Layer (BOL), and the extension of the GenIL object model, as well as the modeling and usage of web services for the integration of Office applications.What's more, you'll also find comprehensive real-life examples to provide you with additional support for your daily project tasks.

This comprehensive guide, suitable for SAP CRM 2007 and SAP CRM 7.0, explains everything that you need to know about the CRM Web Client: the architecture of the UI framework, the Customizing options (roles, navigation, portal integration, ...

A Guide to Implementing Oracle Siebel CRM 8.X

In the current business environment, it is imperative that CRM (Customer Relation Management) systems need to evolve from storehouses of customer information into effective tools for building customer relationships and adding competitive edge to organizations. Addressing this critical need, A Guide to Implementing Oracle Siebel CRM 8.x serves as a one-stop reference on Oracle Corp.'s Siebel CRM. It guides the readers through the basics of CRM to the specifics of Siebel software application, giving them a conceptual grounding, and a ready roadmap to successful Siebel CRM implementation.

Addressing this critical need, A Guide to Implementing Oracle Siebel CRM 8.x serves as a one-stop reference on Oracle Corp.'s Siebel CRM.

Text Mining and Its Applications to Intelligence, CRM and Knowledge Management

Text Mining is an interdisciplinary field bringing together techniques from data mining, linguistics, machine learning, information retrieval, pattern recognition, statistics, databases, and visualization to address the issue of quickly extracting information from large databases. This book has been structured as a self-teaching guide and has been written as a result of the authors' experiences in participating in several large-scale text mining projects.It can be used as a guide for system integrators, and designers of text mining systems, but especially for business analysts and consultants who wish to apply the powerful tools of this technology to real situations. The authors assume readers have little or no previous knowledge about mathematics or linguistics and the book will, therefore, also be a useful resource for graduate students in business and intelligence, and undergraduates in computer science.

This book has been structured as a self-teaching guide and has been written as a result of the authors' experiences in participating in several large-scale text mining projects.It can be used as a guide for system integrators, and designers ...

Exploiting CRM

Connecting with Customers

It's time to rethink Customer Relationship Management - not as a discrete technology strategy, or as a stand alone marketing tool. Increasingly demanding customers and intense competition require that customer strategy becomes an integral and high profile component of corporate strategy. This book is for people who understand their business but who want to know how customer-related ideas, tools and technologies can be used in the real world, to help create shareholder value.

This book is for people who understand their business but who want to know how customer-related ideas, tools and technologies can be used in the real world, to help create shareholder value.

Discover SAP CRM

Discover what SAP CRM is and whether it s right for your business Learn from practical customer examples and real world insight New coverage of mobility, incident management, partner channel management, and more 2nd edition: Fully updated and expanded It s a fact: companies that lose their customer undivided attention and sight of their customers needs will lose those customers. SAP CRM provides you with the tools you need to attract and retain quality customers. Whether you re new to SAP or need to brush up on SAP CRM, this book will explain the core areas of CRM in an easy-to-understand manner. Perfect for managers and consultants, this book comprehensively explains what SAP CRM is, how it can improve your relationship with your customers, and how it can enhance cost effectiveness while improving profitability. Achieve customer-driven growth and explore the different ways SAP CRM can be integrated into your business. Supported by customer examples and practical insight, learn how SAP CRM works in the real world. Highlights - Marketing, sales, and service - Interaction centers - Web channels - Mobile applications - Partner channel management - Master data - Industry verticals

SAP CRM provides you with the tools you need to attract and retain quality customers. Whether you re new to SAP or need to brush up on SAP CRM, this book will explain the core areas of CRM in an easy-to-understand manner.