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HBR's 10 Must Reads on Strategic Marketing (with featured article ?Marketing Myopia,? by Theodore Levitt)

NEW from the bestselling HBR’s 10 Must Reads series. Stop pushing products—and start cultivating relationships with the right customers. If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it—and your customers—at the center of your business. Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to: • Figure out what business you’re really in • Create products that perform the jobs people need to get done • Get a bird’s-eye view of your brand’s strengths and weaknesses • Tap a market that’s larger than China and India combined • Deliver superior value to your B2B customers • End the war between sales and marketing Looking for more Must Read articles from Harvard Business Review? Check out these titles in the popular series: HBR’s 10 Must Reads: The Essentials HBR’s 10 Must Reads on Communication HBR’s 10 Must Reads on Collaboration HBR’s 10 Must Reads on Innovation HBR’s 10 Must Reads on Leadership HBR’s 10 Must Reads on Making Smart Decisions HBR’s 10 Must Reads on Managing Yourself HBR’s 10 Must Reads on Teams

Harvard Business Review, Clayton M. Christensen, Theordore Levitt, Philip
Kotler, Fred Reichheld ... by Philip Kotler, Neil Rackham, and Suj Krishnaswamy
PRODUCT DESIGNERS LEARNED YEARS ago that they'd save time and money
if ...

Good Works!

Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line

Businesses can do well by doing good -- Kotler, Hessekiel, and Lee show you how! Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed up to create a guide rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals. Businesspeople who mix cause and commerce are often portrayed as either opportunistic corporate "causewashers" cynically exploiting nonprofits, or visionary social entrepreneurs for whom conducting trade is just a necessary evil in their quest to create a better world. Marketing and corporate social initiatives requires a delicate balancing act between generating financial and social dividends. Good Works is a book for business builders, not a Corporate Social Responsibility treatise. It is for capitalists with the hearts and smarts to generate positive social impacts and bottom-line business results. Good Works is rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals. Makes the case that purpose-driven marketing has moved from a nice-to-do to a must-do for businesses Explains how to balance social and business goals Author Philip Kotler is one of the world's leading authorities on marketing; David Hessekiel is founder and President of Cause Marketing Forum, the world's leading information source on how to do well by doing good; Nancy Lee is a corporate social marketing expert, and has coauthored books on social marketing with Philip Kotler With Good Works, you'll find that you can generate significant resources for your cause while achieving financial success.

It is for capitalists with the hearts and smarts to generate positive social impacts and bottom-line business results. With Good Works!, you'll find that you can simultaneously elevate your cause and your profits—the ultimate win-win.

The Egyptian Oracle Project

Ancient Ceremony in Augmented Reality

For more than 2,000 years, between 1500 BCE and 600 CE, the Egyptian processional oracle was one of the main points of contact between temple-based religion and the general population. In a public ceremony, a god would indicate its will or answer questions through the movements of a portable cult statue borne by priests or important members of the community. The Egyptian Oracle Project is an interactive performance that adapts this ceremony to serve as the basis for a mixed-reality educational experience for children and young adults, using both virtual reality and live performance. The scene is set in a virtual Egyptian temple projected onto a wall. An oracle led by a high priest avatar (controlled by a live human puppeteer) is brought into the presence of a live audience, who act in the role of the Egyptian populace. Through the mediation of an actress, the audience interacts with the avatar, recreating the event. The series of carefully focused essays in this book provides vital background to this path-breaking project in three sections. After a brief introduction to educational theatre and virtual reality, the first section describes the ancient ceremony and its development, along with cross-cultural connections. Then the development of the script and its performance in the context of mixed-reality and educational theatre are examined. The final set of essays describes the virtual temple setting in more detail and explores the wider implications of this project for virtual heritage.

D. Lorton, Ithaca, NY: Cornell University Press. Nambiar, A. (2011), “Sound
Spatialization for the Egyptian Oracle,” Master's thesis, Department of Digital
Media, Northeastern University. Nambiar, A. and Jacobson, J. (2012), “
Spatialized Audio ...

Microsoft Visual Basic 6.0 Certification Guide

With numerous hands-on activities this certification guide for Microsoft Visual Basic 6.0, provides all the certification information you need to prepare for the MCSD exam #70-176: Designing and Implementing Desktop Applications with Microsoft Visual Basic 6.0.

With numerous hands-on activities this certification guide for Microsoft Visual Basic 6.0, provides all the certification information you need to prepare for the MCSD exam #70-176: Designing and Implementing Desktop Applications with ...

HR Strategy: Business Focused Individually Centred

HR Strategy: Business Focused Individually Centred addresses the two key themes of translating business strategy into a workable, measurable HR strategy while simultaneously tapping into the needs and motivational patterns of individual employees in order to unleash their maximum value. The ultimate aim of any HR strategy is to design the highest value organization. Strategy may be a notoriously difficult topic to pin down but the author produces both a wide-angle view and specific examples of what a real HR strategy looks like in different organizational contexts. This is a book that covers the theory but swiftly moves on to the question of how anyone might actually start to develop a high value HR strategy. It shows the key ingredients and practical steps involved in implementation.

The importance of strategic thinking in a business context has been well
established for a very long time. More recently, however ... If a business can
accurately predict the future, it can produce a plan; but a plan is not a strategy. If
Tesco knew ...