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Objective-C Programming

The Big Nerd Ranch Guide

Want to write applications for iOS or the Mac? This introduction to programming and the Objective-C language is the first step on your journey from someone who uses apps to someone who writes them. Based on Big Nerd Ranch's legendary Objective-C Bootcamp,¿this book covers C, Objective-C, and the common programming idioms that enable developers to make the most of Apple technologies. This is the only introductory-level book written by Aaron Hillegass, one of the most experienced and authoritative voices in the iOS and Cocoa community. Compatible with Xcode 4.2, iOS 5, and Mac OS X 10.7 (Lion), this guide features short chapters and engaging style to keep you motivated and moving forward. At the same time, Aaron’s determination that you understand what you’re doing—or at least why you’re doing it—encourages you to think critically as a programmer.

This is the only introductory-level book written by Aaron Hillegass, one of the most experienced and authoritative voices in the iOS and Cocoa community.

Pro Smartphone Cross-Platform Development

iPhone, Blackberry, Windows Mobile and Android Development and Distribution

Learn the theory behind cross-platform development, and put the theory into practice with code using the invaluable information presented in this book. With in-depth coverage of development and distribution techniques for iPhone, BlackBerry, Windows Mobile, and Android, you’ll learn the native approach to working with each of these platforms. With detailed coverage of emerging frameworks like PhoneGap and Rhomobile, you’ll learn the art of creating applications that will run across all devices. You’ll also be introduced to the code-signing process and the distribution of applications through the major application stores, including Research In Motion (BlackBerry), Apple, and Microsoft. What you’ll learn How to develop native applications on the leading mobile platforms including iPhone, BlackBerry, Windows Mobile, and Android How to extend native applications to run across all mobile platforms using cross-platform mobile toolkits such as Rhomobile and PhoneGap. Best practices with full end-to-end samples in native code for each mobile platform How to distribute applications through each of the major mobile application stores (BlackBerry, Apple, and Microsoft) Who this book is for Developers who are interested in creating cross-platform mobile applications will find invaluable information in this book. The text is geared toward developers who have developed in any of the primary mobile languages, including Java, Objective-C, and .NET, and want to understand the techniques for developing applications that will run across multiple platforms. Table of Contents The Smartphone is the New PC iPhone Android BlackBerry Windows Mobile Rhodes RhoSync PhoneGap Titanium Mobile Mobile HTML and CSS iWebKit Animated UI with jQTouch Sencha Touch BlackBerry HTML UI Cascading Style Sheets

Learn the theory behind cross-platform development, and put the theory into practice with code using the invaluable information presented in this book.

Data Crush

How the Information Tidal Wave Is Driving New Business Opportunities

The Internet used to be a tool for telling your customers about your business. Now its real value lies in what it tells you about them. Every move your customers make online can be tracked, catalogued, and analyzed to better understand their preferences and predict their future behavior. And with mobile technology like smartphones, customers are online almost every second of every day. The companies that succeed going forward will be those that learn to leverage this torrent of information—without being drowned by it. Balancing examples from giants like Amazon, Home Depot, and Ford with newer players like Rovio, Groupon, and scores of niche-market winners, Data Crush examines the forces behind the explosive growth in data and reveals how the most innovative companies are responding to this challenge. The book clarifies the key drivers: the proliferation of “big data” generated by a never-ending range of online activities (and the mobility that enables much of it); the seemingly infinite array of digital commerce and entertainment pathways; and the rising growth of Cloud computing. These and other factors combine to create an overwhelming universe of valuable information—all constantly updated in real time with billions of mouse clicks each day. It’s daunting, but with this onslaught of information comes tremendous opportunity—and Data Crush will help you make sense of it all.

The book clarifies the key drivers: the proliferation of “big data” generated by a never-ending range of online activities (and the mobility that enables much of it); the seemingly infinite array of digital commerce and entertainment ...

Green Giants

How Smart Companies Turn Sustainability into Billion-Dollar Businesses

What do Brazil's top beauty brand, America's second-fastest-growing restaurant chain, and the world's third bestselling car have in common? They are shattering the myth that acting sustainably and building a billion-dollar business are mutually exclusive. Green Giants examines nine companies that are merging social responsibility with wild profitability—and reveals the six factors responsible for their success, including: Iconoclastic Leadership fueled by deep conviction and a rebellious streak Disruptive Innovation that uses sustainability to spur the development of radically better products and services A Higher Purpose that ignites the company—when the mission leads, profits follow Mainstream Appeal with positioning and packaging stripped of the crunchy cliches that alienate the average customer. This new breed of billion-dollar businesses proves it's possible to achieve enormous success while implementing sustainable principles that help consumers live better lives. Ranging from start-ups to business lines incubated within major multinationals, these companies collectively represent over $60 billion in revenue. What's more—many command wider profit margins and are growing faster than their conventional counterparts. Packed with eye-opening research, exclusive interviews, and enlightening examples from Chipotle, Toyota, Unilever, Tesla, General Electric, and more, Green Giants serves as a blueprint for sustainable success that anyone can follow.

Green Giants examines nine companies that are merging social responsibility with wild profitability—and reveals the six factors responsible for their success, including: Iconoclastic Leadership fueled by deep conviction and a rebellious ...

Outsourcing America

The True Cost of Shipping Jobs Overseas and What Can Be Done About It

One of the most controversial topics in the news is the outsourcing of American jobs to other countries. Outsourced jobs have extended well beyond the manufacturing sector to include white-collar professionals, particularly in information technology, financial services, and customer service. Outsourcing America reveals just how much outsourcing is taking place, what its impact has been and will continue to be, and what can be done about the loss of jobs. More than an exposé, Outsourcing America shows how offshoring is part of the historical economic shift toward globalism and free trade, and demonstrates its impact on individual lives and communities. In addition, the book now features a new chapter on immigration policies and outsourcing, and advice on how individuals can avoid becoming victims of outsourcing. The authors discuss policies that countries like India and China use to attract U.S. industries, and they offer frank recommendations that business and political leaders must consider in order to confront this crisis—and bring more high-paying jobs back to the U.S.A.

In addition, the book now features a new chapter on immigration policies and outsourcing, and advice on how individuals can avoid becoming victims of outsourcing.

An Educator's Guide to Using Minecraft® in the Classroom

Ideas, inspiration, and student projects for teachers

Learn how educators are using Minecraft® as a powerful instructional tool to engage students and teach subjects as varied as math and humanities. This book offers ten classroom projects from teachers using Minecraft® to teach math, science, languages, and more. Each project includes learning objectives, project organization and tasks, and ideas for reflection and assessments. You’ll also find detailed instructions for setting up and running a Minecraft® server in the classroom, both the regular and the popular MinecraftEdu versions. In this book, you’ll discover What Minecraft® is and why it’s such an engaging tool for the classroom. How to set up and administer servers that students use for their projects. What MinecraftEdu is, how to set up and manage it, and how to use its teacher controls. Techniques for using the game in special-education settings. Step-by-step instructions for printing 3D models of your classroom projects. Ways to use the game in a variety of different subject areas. You’ll find essential advice and captivating projects for using Minecraft® to enhance students’ learning experience from educators using Minecraft® in the Classroom: Shane Asselstine, Dan Bloom, André Chercka, Adam Clarke, Stephen Elford, Colin Gallagher, David Lee, John Miller, Eric Walker, and James York. Minecraft® is a trademark of Mojang Synergies/Notch Development AB. This book is not affiliated with or sponsored by Mojang Synergies/Notch Development AB.

It's a very hard thing to predict the future, especially anything to do with
technology or education. As you have seen over the last several chapters, the
ways Minecraft can be used in education are vast if not unlimited. If you look at
the broader ...

Creating Dynamic Forms with Adobe LiveCycle Designer

Adobe LiveCycle Designer is the form creation tool that comes bundled with Adobe Acrobat Professional. This is the first and only book that explains how to use Designer to create interactive and dynamic forms. The book was written in tandem with the Adobe LiveCycle development team and it has been thoroughly reviewed by over a dozen Adobe engineers. This book is accessible enough for a beginner but rich enough for an experienced user. It covers all of the major topics and includes valuable links to other LiveCycle Designer documentation and resources.

The book was written in tandem with the Adobe LiveCycle development team and it has been thoroughly reviewed by over a dozen Adobe engineers. This book is accessible enough for a beginner but rich enough for an experienced user.

Adobe Edge Animate Classroom in a Book

Adobe Edge Animate is a powerful, intuitive tool for creating stunning animated and interactive content using HTML5, CSS3 and JavaScript. Edge Animate is intuitive and has powerful features that can save time and headaches. Content made with Edge Animate runs gracefully on mobile devices and desktops, expanding your reach on the modern web. Creative professionals seeking the fastest, easiest, most comprehensive way to learn Adobe Edge Animate choose Adobe Edge Animate Classroom in a Book from the Adobe Creative Team. The 7 project-based lessons in this book show readers step-by-step the key techniques for working in Edge Animate and how to create Web-Standards compliant graphics with animation and interactivity using this new HTML5 authoring tool from Adobe. This new Classroom in a Book starts out by showing you how to create shapes and make transformations, then add creative typography using Web fonts within precision layouts using intuitive tools. The next project introduces motion graphics on a timeline with property-based keyframing, and goes on to add complexity with nested animations and easing. Integrating interactivity comes next and shows users how to choose a method depending on their knowledge of coding: beginners can use built-in code snippets or more advanced users can employ custom JavaScript. Finally, the reader learns how to use percentage-based positioning and sizing for responsive designs that dynamically adapt their content’s resolution to a variety of browsers and devices. At the end of the course, the reader will have mastered Adobe Edge Animate to create interactive and animated content that runs seamlessly across desktops, smart phones, and tablets. “The Classroom in a Book series is by far the best training material on the market. Everything you need to master the software is included: clear explanations of each lesson, step-by-step instructions, and the project files for the students.” — Barbara Binder, Adobe Certified Instructor, Rocky Mountain Training((Classroom in a Book®, the best-selling series of hands-on software training workbooks, helps you learn the features of Adobe software quickly and easily. Classroom in a Book offers what no other book or training program does—an official training series from Adobe Systems Incorporated, developed with the support of Adobe product experts.

The 7 project-based lessons in this book show readers step-by-step the key techniques for working in Edge Animate and how to create Web-Standards compliant graphics with animation and interactivity using this new HTML5 authoring tool from ...