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Building Data Mining Appl. For

A unique comprehensive guide to the business and technology of developing effective Enterprise Customer Relationship management solutions using contemporary data mining techniques. With focus on implementation and data mining technology, this book gives readers the ability to recognize and track patterns within their data, giving them a key competitive advantage over competition.

With focus on implementation and data mining technology, this book gives readers the ability to recognize and track patterns within their data, giving them a key competitive advantage over competition.