The DNA of Customer Experience
How Emotions Drive Value
As the World Thought Leaders on Customer Experience, Colin Shaw and the team at Beyond Philosophy have undertaken more than 18 months of groundbreaking research to discover the emotions that drive and destroy value in an organization, and can now disclose the empirical link between evoking these emotions and substantial financial returns.
- ISBN 13 : 0230210813
- ISBN 10 : 9780230210813
- Judul : The DNA of Customer Experience
- Sub Judul : How Emotions Drive Value
- Pengarang : C. Shaw,
- Kategori : Business & Economics
- Penerbit : Springer
- Bahasa : en
- Tahun : 2007
- Halaman : 186
- Halaman : 186
- Google Book : https://play.google.com/store/books/details?id=LhegZeH2xIIC&source=gbs_api
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Ketersediaan :
As the World Thought Leaders on Customer Experience, Colin Shaw and the team at Beyond Philosophy have undertaken more than 18 months of groundbreaking research to discover the emotions that drive and destroy value in an organization, and ...