Customer Loyalty
A Guide for Time Travelers
The authors argue that the best strategic approach for a company or organization is to regard customer loyalty as a continuing response to changes in society and that this perspective is often neglected in favour of shorter term considerations. They present a new approach that builds upon social and economic research to provide practical guidelines.
- ISBN 13 : 0230513034
- ISBN 10 : 9780230513037
- Judul : Customer Loyalty
- Sub Judul : A Guide for Time Travelers
- Pengarang : S. Robinson, L. Etherington,
- Kategori : Business & Economics
- Penerbit : Springer
- Bahasa : en
- Tahun : 2005
- Halaman : 174
- Halaman : 174
- Google Book : https://play.google.com/store/books/details?id=LEqGDAAAQBAJ&source=gbs_api
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Ketersediaan :
The authors argue that the best strategic approach for a company or organization is to regard customer loyalty as a continuing response to changes in society and that this perspective is often neglected in favour of shorter term ...