Marketing Places Europe
How to Attract Investments, Industries, Residents and Visitors to Cities, Communities, Regions and Nations in Europe
Aimed at tourism agencies, students of tourism and local government agencies, this book explains how to adopt a strategic marketing plan that will enable places to adapt and conquer the ever-evolving world marketplace.
- ISBN 13 : 9780273644422
- ISBN 10 : 0273644424
- Judul : Marketing Places Europe
- Sub Judul : How to Attract Investments, Industries, Residents and Visitors to Cities, Communities, Regions and Nations in Europe
- Pengarang : Philip Kotler,
- Kategori : Business & Economics
- Penerbit : Financial Times/Prentice Hall
- Bahasa : en
- Tahun : 1999
- Halaman : 302
- Halaman : 302
- Google Book : http://books.google.com/books?id=UFO3QgAACAAJ&dq=inauthor:Kotler&hl=&source=gbs_api
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Ketersediaan :
Aimed at tourism agencies, students of tourism and local government agencies, this book explains how to adopt a strategic marketing plan that will enable places to adapt and conquer the ever-evolving world marketplace.