Marketing

The most comprehensive and authoritative introductory marketing text available for Australian students. The new edition has been completely updated to reflect recent changes in marketing theory and practice caused by new technologies and new ways of organising. Three Australian authors.

• ISBN 13 : 9781741031591
• ISBN 10 : 1741031591
• Judul : Marketing
• Pengarang : Philip Kotler,   Linden Brown,   Stewart Adam,   Gary Armstrong,  
• Kategori : Marketing
• Bahasa : en
• Tahun : 2004
• Halaman : 944
• Halaman : 944
• Google Book : http://books.google.com/books?id=XwxYPgAACAAJ&dq=inauthor:Kotler&hl=&source=gbs_api
• Ketersediaan :

The new edition has been completely updated to reflect recent changes in marketing theory and practice caused by new technologies and new ways of organising. Three Australian authors.