B2B Brand Management
This is one of the first books to probe deeply into the art and science of branding industrial products. The book comes at a time when more industrial companies need to start using branding in a sophisticated way. It provides the concepts, the theory, and dozens of cases illustrating the successful branding of industrial goods. It offers strategies for a successful development of branding concepts for business markets and explains the benefits and the value a business, product or service provides to industrial customers. As industrial companies are turning to branding this book provides the best practices and hands-on advice for B2B brand management.
- ISBN 13 : 3540447296
- ISBN 10 : 9783540447290
- Judul : B2B Brand Management
- Pengarang : Philip Kotler, Waldemar Pfoertsch,
- Kategori : Business & Economics
- Penerbit : Springer Science & Business Media
- Bahasa : en
- Tahun : 2006
- Halaman : 357
- Halaman : 357
- Google Book : https://play.google.com/store/books/details?id=bcmo-WZtOvQC&source=gbs_api
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Ketersediaan :
Philip Kotler is the S.C. Johnson & Son Distinguished Professor of International
Marketing at the Kellogg School of Management, Northwestern University,
Evanston, Illinois. He received his Master's Degree at the University of Chicago
and his ...