The Economics of Business Strategy
Examines how industry environment and business strategies determine company performance. This book provides an introduction to the economics of business strategy, introducing key concepts drawn from microeconomics, industrial organisation, business economics, business environment, organisation studies and strategic management.
- ISBN 13 : 9780273676256
- ISBN 10 : 0273676253
- Judul : The Economics of Business Strategy
- Pengarang : John Lipczynski, John Wilson,
- Kategori : Business planning
- Penerbit : Pearson Education
- Bahasa : en
- Tahun : 2004
- Halaman : 321
- Halaman : 321
- Google Book : http://books.google.co.id/books?id=ZItr1Pz0n8gC&dq=intitle:strategy&hl=&source=gbs_api
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Ketersediaan :
This book provides an introduction to the economics of business strategy, introducing key concepts drawn from microeconomics, industrial organisation, business economics, business environment, organisation studies and strategic management.