According to Kotler
The World's Foremost Authority on Marketing Answers Your Questions
According to Kotler distills the essence of marketing guru Philip Kotler's wisdom and years of experience into question and answer format. Based on the thousands of questions Kotler has been asked over the years by clients, students, business audiences, and journalists, the book reveals the revolutionary thinking of one of the profession's most revered experts.
- ISBN 13 : 9780814472958
- ISBN 10 : 0814472958
- Judul : According to Kotler
- Sub Judul : The World's Foremost Authority on Marketing Answers Your Questions
- Pengarang : Philip Kotler,
- Kategori : Business & Economics
- Penerbit : AMACOM Div American Mgmt Assn
- Bahasa : en
- Tahun : 2005
- Halaman : 168
- Halaman : 168
- Google Book : http://books.google.com/books?id=2VL_jZRCg4UC&dq=inauthor:philip+kothler&hl=&source=gbs_api
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Ketersediaan :
The World's Foremost Authority on Marketing Answers Your Questions Philip
Kotler ... According to Kotler distills the essence of marketing guru Philip Kotler's
wisdom and years of experience into an immensely readable question and
answer ...