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Alumni Relations

A Newcomer's Guide to Success

This book presents 19 chapters on alumni relations. The chapters are: (1) "Alumni Admissions Programs" (Susan Clouse Dolbert); (2) "Alumni Clubs, Chapters, and Branches: Bringing the Institution to the Alumni" (John A. Feudo); (3) "Alumni Records" (Agnes Papke); (4) "Successful Alumni Travel Programs" (Duncan Beardsley); (5) "Board and Volunteer Management" (Gabrielle Korn); (6) "Alumni Career Services" (Leonard M. Contardo, Jr.); (7) "Alumni Community Service Programs: Beginning or Bettering Your Alumni Association's Community Service Program" (Ed Trifone); (8) "Continuing Education" (Dawn M. Dempsey); (9) "Homecoming" (Sheila M. McDaniel); (10) "Activating an Effective Alumni Legislative Network" (Margaret Sughrue Carlson and Les Heen); (11) "Building an Effective Alumni Merchandise Marketing Program" (R. Wayne McDaniel); (12) "Membership Programs" (Loren R. Taylor); (13) "Reunions" (Dan White); (14) "Collaborations Between Student Affairs and Alumni Relations" (Margaret R. Jablonski); (15) "SAA: Student Involvement in the Alumni Profession" (Keith E. Brant); (16) "Technology in Alumni Relations" (Andrew B. Shaindlin); (17) "Working with Other Departments" (Janet C. Emery); (18) "Young Alumni Programming: Transforming Our Future Today" (Innes van Nostrand); and (19) "Career Paths" (Peter E. Steiner). (Contains 66 references.) (DB)

This book presents 19 chapters on alumni relations.

College Alumni Relations Benchmarks

This report gives critical data about the alumni relations efforts of North American colleges. In more than 115 pages and 400 tables present hard data on alumni affairs office budgets, marketing expenditures, use of print publications and the internet, directory building and fundraising activities, among other topics. The report, based on data from 60 colleges, gives the end user highly specific benchmarking data such as the percentage of alumni that participate in reunions, earning from insurance plans and credit cards offered to alumni, spending on promotional materials for alumni clubs, percentage of alumni for whom the college maintains a working email address, and hundreds of other useful benchmarks and datapoints. Useful benchmarks include alumni office staff size, staff time spent on specific tasks, impact of the internet on alumni communications, relations with the Office of Institutional Advancement, plans for the print directory and much, much more. Data is broken out for public and private colleges and by size and type of college and by size of the overall alumni population.

Useful benchmarks include alumin office staff size, staff time spent on specific tasks, impact of the internet on alumni communications, relations with the Office of Institutional Advancement, plans for the print directory and much much ...