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Muhammad Marketing Strategy

Strategi Pemasaran ala Nabi Muhammad SAW

International Marketing Strategy

Analysis, Development, and Implementation

Marketing Strategy

This text works through the various stages in formulating and implementing strategy, beginning with an analysis of the firm's current status, developing where the firm should be going, and concluding with an explanation of techniques for maintaining competitive position. Students' learning is supported throughout the text with strong pedagogical features that illustrate marketing strategy in practice.

This text works through the various stages in formulating and implementing strategy, beginning with an analysis of the firm's current status, developing where the firm should be going, and concluding with an explanation of techniques for ...

Marketing Strategy

The essential marketing text for business students and professionals--updated and revised to accommodate rapid changes in the business world. First issued in 1991, Steven Schnaars's text combines a centrist approach to basic theory with real-world business examples. In clear and focused language, Schnaar focuses on the three Cs--customers, competition, and changing market trends.

The essential marketing text for business students and professionals--updated and revised to accommodate rapid changes in the business world.