Sebanyak 9 item atau buku ditemukan

Strategic Marketing Channel Management

He serves as a member of the editorial review board of the Journal of Business
Logistics and the Annals of the Society of Logistics Engineers and is associate
editor of the International Marketing Review. Dr. Bowersox has authored over
100 articles on marketing, transportation, and logistics. He is author or co-author
of nine books, including Logistical Management, A Managerial Introduction to
Marketing, Introduction to Transportation, Physical Distribution Management,
Dynamic ...

Distribution and Logistics Management:A Strategic Marketing Approach

The contemporary philosophy of distribution management has evolved from a dark continent of marketing to a strategic tool of marketing for gaining differential advantage in the hyper-competitive marketplace mainly driven by globalization and informati

The contemporary philosophy of distribution management has evolved from a dark continent of marketing to a strategic tool of marketing for gaining differential advantage in the hyper-competitive marketplace mainly driven by globalization ...

Strategic Marketing for Educational Institutions

Here is "the" handbook for academics and practitioners who want to understand what marketing is, how it can contribute to their institutions' greater effectiveness, and how to do it. This revised edition, like its predecessor, provides a solid background in marketing in the context of educational institutions and their essential activities.

Here is "the" handbook for academics and practitioners who want to understand what marketing is, how it can contribute to their institutions' greater effectiveness, and how to do it.

Strategic Marketing For Health Care Organizations

Building A Customer-Driven Health System

This much-needed text offers an authoritative introduction to strategic marketing in health care and presents a wealth of ideas for gaining the competitive edge in the health care arena. Step by step the authors show how real companies build and implement effective strategies. It includes marketing approaches through a wide range of perspectives: hospitals, physician practices, social marketing, international health, managed care, pharmaceuticals, and biotechnology. With Strategic Marketing for Health Care Organizations, students and future administrators will have a guide to the most successful strategies and techniques, presented ready to apply by the most knowledgeable authors.

This much-needed text offers an authoritative introduction to strategic marketing in health care and presents a wealth of ideas for gaining the competitive edge in the health care arena.

Strategic Marketing for Nonprofit Organizations

Provides a conceptual and practical foundation for strategic marketing in non-profit organizations, emphasizing strategic evaluations, positioning and market targeting. Checklists, case studies and sample materials are included. The new edition includes a chapter on strategy and social marketing.

Checklists, case studies and sample materials are included. The new edition includes a chapter on strategy and social marketing.

HBR's 10 Must Reads on Strategic Marketing (with featured article ?Marketing Myopia,? by Theodore Levitt)

NEW from the bestselling HBR’s 10 Must Reads series. Stop pushing products—and start cultivating relationships with the right customers. If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it—and your customers—at the center of your business. Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to: • Figure out what business you’re really in • Create products that perform the jobs people need to get done • Get a bird’s-eye view of your brand’s strengths and weaknesses • Tap a market that’s larger than China and India combined • Deliver superior value to your B2B customers • End the war between sales and marketing Looking for more Must Read articles from Harvard Business Review? Check out these titles in the popular series: HBR’s 10 Must Reads: The Essentials HBR’s 10 Must Reads on Communication HBR’s 10 Must Reads on Collaboration HBR’s 10 Must Reads on Innovation HBR’s 10 Must Reads on Leadership HBR’s 10 Must Reads on Making Smart Decisions HBR’s 10 Must Reads on Managing Yourself HBR’s 10 Must Reads on Teams

Harvard Business Review, Clayton M. Christensen, Theordore Levitt, Philip
Kotler, Fred Reichheld ... by Philip Kotler, Neil Rackham, and Suj Krishnaswamy
PRODUCT DESIGNERS LEARNED YEARS ago that they'd save time and money
if ...

Strategic Marketing Management

Strategic Marketing Management (8th Edition) outlines the essentials of marketing theory and offers a structured approach to identifying, understanding, and solving marketing problems. This book delineates a comprehensive framework for articulating sound marketing strategies to guide business decisions involving product and service design, branding, pricing, sales promotion, communication, and distribution. The concepts, principles, and frameworks advanced in this book apply to a wide range of organizations, from startups to established market leaders, from packaged-goods manufacturers to value-added service providers, from nonprofit entities to for-profit corporations.

This book delineates a comprehensive framework for articulating sound marketing strategies to guide business decisions involving product and service design, branding, pricing, sales promotion, communication, and distribution.

Strategic Marketing Planning

Whilst there are a number of books available on marketing planning, they are predominantly how to texts: this book is a serious and in-depth treatment of the specialist aspects of marketing planning. The various topics dealt with include a review of marketing strategy which examines the main strategic planning tools; competitive marketing strategy, which explains and reviews the concepts and applications; marketing planning and corporate culture; expert systems in strategic marketing planning; and the role of marketing in the future - the challenges for business and management education.

Whilst there are a number of books available on marketing planning, they are predominantly how to texts: this book is a serious and in-depth treatment of the specialist aspects of marketing planning.

STRATEGIC MARKETING

Making Decisions for Strategic Advantage

This systematically organized and accessible text gives an in-depth analysis of the multidimensional aspects of strategic marketing. It is a harmonious blend of theoretical aspects and real-world applications, equipping the students with the requisite knowledge and skills for understanding the subject. It illustrates how to design effective marketing strategies to compete in a highly dynamic and competitive market. Divided into five parts, the text attempts to bridge the gap between the science and the art of marketing strategy. The book provides a stimulating learning environment. Initially, it gives a thorough analysis of the framework that would help managers make their businesses effective. Then it goes on to discuss such topics as customer behaviour and customer relationship management, along with competitor analysis. The text concludes with the strategies that fall within the scope of marketing mix, viz. product, marketing communication, personal selling, distribution and pricing. KEY FEATURES • Provides Case Studies in the context of Indian business at the end of each chapter to reinforce the understanding of the theory. • Besides chapter-end summary and exercises, the text gives a glossary of terms. • The text emphasizes managerial viewpoint to facilitate decision-making. • Uses teach-yourself technique so that students can learn the concepts through self-study. Primarily intended as a text for postgraduate students of management and commerce, the book would also be useful to practising managers.

Divided into five parts, the text attempts to bridge the gap between the science and the art of marketing strategy. The book provides a stimulating learning environment.