The Customer Century
Lessons from World Class Companies in Integrated Marketing and Communications
Based on hundreds of hours of in-depth interviews with senior marketing and corporate communications managers from top companies such as Hewlett-Packard, Ericsson, Philips, and Xerox, this book is packed with hands-on advice to ensure business success in the new millennium. Companies must learn to integrate communications three dimensionally; externally with key customers, vertically between senior management and front-line workers, and horizontally across departments. Filled with hints, tips and strategies, this illuminating text shows readers the key to thriving in the upcoming 'customer century'.
- ISBN 13 : 0415921996
- ISBN 10 : 9780415921992
- Judul : The Customer Century
- Sub Judul : Lessons from World Class Companies in Integrated Marketing and Communications
- Pengarang : Anders Grönstedt,
- Kategori : Business & Economics
- Penerbit : Psychology Press
- Bahasa : en
- Tahun : 2000
- Halaman : 238
- Halaman : 238
- Google Book : http://books.google.com/books?id=rFEHgRBIL4gC&dq=intitle:customer&hl=&source=gbs_api
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Ketersediaan :
Based on in-depth interviews with senior managers from companies such as Hewlett-Packard, Ericsson, Philips, and Xerox, this book is packed with hands-on advice to ensure business success in the upcoming 'customer century'.