This text works through the various stages in formulating and implementing strategy, beginning with an analysis of the firm's current status, developing where the firm should be going, and concluding with an explanation of techniques for maintaining competitive position. Students' learning is supported throughout the text with strong pedagogical features that illustrate marketing strategy in practice.
This text works through the various stages in formulating and implementing strategy, beginning with an analysis of the firm's current status, developing where the firm should be going, and concluding with an explanation of techniques for ...
This text offers information about the nature and techniques of marketing applied to industrial products and services, businesses and public sector undertakings. It includes new material on internationalism, the growth in regionalism, the EU, Pacific Basin countries, NAFTA and Eastern Europe.
This text offers information about the nature and techniques of marketing applied to industrial products and services, businesses and public sector undertakings.
Whilst there are a number of books available on marketing planning, they are predominantly how to texts: this book is a serious and in-depth treatment of the specialist aspects of marketing planning. The various topics dealt with include a review of marketing strategy which examines the main strategic planning tools; competitive marketing strategy, which explains and reviews the concepts and applications; marketing planning and corporate culture; expert systems in strategic marketing planning; and the role of marketing in the future - the challenges for business and management education.
Whilst there are a number of books available on marketing planning, they are predominantly how to texts: this book is a serious and in-depth treatment of the specialist aspects of marketing planning.
Saya berterima kasih kepada PT Elex Media Komputindo yang telah mencetak
dan mengedarkan buku ini sehingga sampai di tangan pembaca. Ucapan terima
kasih juga saya tujukan kepada pembimbing saya DR. Tranggono IS Turner dan
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