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Behind Every Good Decision

How Anyone Can Use Business Analytics to Turn Data Into Profitable Insight

There is a costly misconception in business today—that the only data that matters is BIG data, and that complex tools and data scientists are required to extract any practical information. Nothing could be further from the truth. In Behind Every Good Decision, authors and analytics experts Piyanka Jain and Puneet Sharma demonstrate how professionals at any level can take the information at their disposal and leverage it to make better decisions. The authors’ streamlined frame work demystifies the process of business analytics and helps anyone move from data to decisions in just five steps…using only Excel as a tool. Readers will learn how to: Clarify the business question • Lay out a hypothesis-driven plan • Pull relevant data • Convert it to insights • Make decisions that make an impact Packed with examples and exercises, this refreshingly accessible book explains the four fundamental analytic techniques that can help solve a surprising 80% of all business problems. Business analytics isn’t rocket science—it’s a simple problem-solving tool that can help companies increase revenue, decrease costs, improve products, and delight customers. And who doesn’t want to do that?

Readers will learn how to: Clarify the business question • Lay out a hypothesis-driven plan • Pull relevant data • Convert it to insights • Make decisions that make an impact Packed with examples and exercises, this refreshingly ...

Brand Aid

A Quick Reference Guide to Solving Your Branding Problems and Strengthening Your Market Position

Branding is more than a great logo. A brand is the essence of an organization—its DNA—impacting its continual success. It is absolutely essential to get it right. Brand managers, marketers, and executives have long turned to this trusted guide to troubleshoot their branding problems. Written by an acknowledged expert with 30 years of experience building world-class brands, Brand Aid covers topics ranging from research and positioning to brand equity management and architecture strategy. Bringing together illuminating case studies, best practices, and the latest research, this edition offers invaluable advice on every aspect of brand management including: The 6 most powerful sources of brand differentiation • 5 elements that trigger brand insistence • Turning brand strategy into advertising • Online branding • Private label brands • Creating “category of one” brands • Social responsibility, sustainability, and storytelling • 60 nontraditional marketing techniques • Metrics • And more A treasure trove of techniques, templates, and rules of thumb, Brand Aid is the ideal resource for anyone responsible for building their organization’s brand.

Bringing together illuminating case studies, best practices, and the latest research, this edition offers invaluable advice on every aspect of brand management including: The 6 most powerful sources of brand differentiation • 5 elements ...

Managing Government Employees

How to Motivate Your People, Deal with Difficult Issues, and Achieve Tangible Results

Managing government employees presents unique challenges. Government managers may feel that stringent and convoluted regulations mean they "can’t do that". Some others may use that perception as a crutch. But the truth for all of them is, yes, they can "do that" -- and they’d better. "That" means managing employees as proactively and decisively as their corporate counterparts, and holding their staffs, teams, and departments accountable for productivity and results. Managing Government Employees offers dozens of techniques for meeting the challenges and stressful situations supervisers face on a daily basis. Major topics include how to: * get maximum dedication and productivity from employees * improve results of poor performers and discipline or fire them when necessary * deal with union and EEO issues * cut through the red tape of government employment systems For managers frustrated by government bureaucracy, this book lets them know they have more power than they may think.

Major topics include how to: * get maximum dedication and productivity from employees * improve results of poor performers and discipline or fire them when necessary * deal with union and EEO issues * cut through the red tape of government ...

Outsourcing America

The True Cost of Shipping Jobs Overseas and What Can Be Done About It

One of the most controversial topics in the news is the outsourcing of American jobs to other countries. Outsourced jobs have extended well beyond the manufacturing sector to include white-collar professionals, particularly in information technology, financial services, and customer service. Outsourcing America reveals just how much outsourcing is taking place, what its impact has been and will continue to be, and what can be done about the loss of jobs. More than an exposé, Outsourcing America shows how offshoring is part of the historical economic shift toward globalism and free trade, and demonstrates its impact on individual lives and communities. In addition, the book now features a new chapter on immigration policies and outsourcing, and advice on how individuals can avoid becoming victims of outsourcing. The authors discuss policies that countries like India and China use to attract U.S. industries, and they offer frank recommendations that business and political leaders must consider in order to confront this crisis—and bring more high-paying jobs back to the U.S.A.

In addition, the book now features a new chapter on immigration policies and outsourcing, and advice on how individuals can avoid becoming victims of outsourcing.

Generations at Work

Managing the Clash of Boomers, Gen Xers, and Gen Yers in the Workplace

This all-new edition of the seminal book on navigating the multigenerational workplace takes a fresh look at a growing challenge, now exacerbated by the youngest employees. With their micromanaged childhoods and tech addictions, Gen Yers require constant feedback—frustrating for the Me Generation that can’t let go of the spotlight, and annoying for Gen Xers, sandwiched between the two. So how can you lead this motley group with their often incompatible work ethics, values, and styles? Generations at Work lays bare the causes of conflict, and offers practical guidelines for managing the differences, including: • In-depth interviews with members of each generation • Best practices from companies bridging the generation gap • Specific tips for each generation on how to handle the others • A field guide for mentoring GenerationY For anyone struggling to manage a workforce with different ways of working, communicating, and thinking, Generations at Work is the answer.

This all-new edition of the seminal book on navigating the multigenerational workplace takes a fresh look at a growing challenge, now exacerbated by the youngest employees.

Administrative Assistant's and Secretary's Handbook

From managing the phones, coordinating meetings, and preparing presentations to planning events, crafting clear business communications, and deciphering legal documents, administrative assistants need to be everything to everyone, all the time. Long the gold standard for office professionals seeking to improve their performance and enhance their value to employers, this comprehensive guidebook is the definitive source of information on topics including: Creating graphics, charts, and presentations ● Microsoft Word, Excel, Outlook, and Publisher ● Web conferencing ● Electronic and paper filing systems ● Recordkeeping ● Research skills ● Travel arrangements ● Meeting planning and management ● Business math ● Computer and software troubleshooting ● And much more Extensively updated, the fifth edition of the Administrative Assistant's and Secretary's Handbook contains new information on Windows 8, Microsoft Office 2013, Apple OS, mobile computing, data security, Google Calendar, Google Drive, Google Docs, and Microsoft Web Applications. Today's administrative jobs are demanding and constantly changing. The latest edition of this best-selling guide will help professionals everywhere come out on top.

Today's administrative jobs are demanding and constantly changing. The latest edition of this best-selling guide will help professionals everywhere come out on top.

Distribution Planning and Control

Effective Use of Computer Systems and Models

Supervising R&D Personnel