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Operation Research for Management

The field of operations management is increasingly recognised as being crucial to the success of a company.The premise of this book is that learning specific analytical techniques can provide a deeper understanding of the problems in operations management than merely reading about these problems.The book is concise while still providing a broad discussion of the issues and detalis to learn these valuable tools.The book of Operations Management features the latest concepts that has made this text a market leader.This approachable text supports students in applying concepts and methods by providing solved problems, examples, questions,practice problems and cases.

1 Operations Research : An Introduction Definition and Meaning Operations Research or Operational Research ( OR ) is an interdisciplinary branch of mathematics which uses methods like mathematical modeling , statistics , and algorithms ...

Customer Relationship Management

A Strategic Approach

A managers, whether brand-new to their postions or well established in the corporate hirearchy, can use a little brushing-up now and then. As customer loyalty increasingly becomes a thing of the past, customer relationship management (CRM) has become one today's hottest topics. Customer relationships management: A strategic approach supplies easy-to-apply sloutions to common CRM problems, including how to maximize impact from CRM technology, which data warehousing techniques are most effective and how to create and manage both short-and long -term relationships.This book acquaints student focuses on the strategic side of customer relationship management.The text provides students with and understanding of customer relationship management and its applications in the business fields of marketing and sales.

Customer relationships management: A strategic approach supplies easy-to-apply sloutions to common CRM problems, including how to maximize impact from CRM technology, which data warehousing techniques are most effective and how to create ...