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Inbound Marketing, Revised and Updated

Attract, Engage, and Delight Customers Online

The Wallet Allocation Rule

Winning the Battle for Share

Customer Loyalty Isn't Enough—Grow Your Share of Wallet The Wallet Allocation Rule is a revolutionary, definitive guide for winning the battle for share of customers' hearts, minds, and wallets. Backed by rock-solid science published in the Harvard Business Review and MIT Sloan Management Review, this landmark book introduces a new and rigorously tested approach—the Wallet Allocation Rule—that is proven to link to the most important measure of customer loyalty: share of wallet. Companies currently spend billions of dollars each year measuring and managing metrics like customer satisfaction and Net Promoter Score (NPS) to improve customer loyalty. These metrics, however, have almost no correlation to share of wallet. As a result, the return on investments designed to improve the customer experience are frequently near zero, even negative. With The Wallet Allocation Rule, managers finally have the missing link to business growth within their grasp—the ability to link their existing metrics to the share of spending that customers allocate to their brands. Learn why improving satisfaction (or NPS) does not improve share. Apply the Wallet Allocation Rule to discover what really drives customer spending. Uncover new metrics that really matter to achieve growth. By applying the Wallet Allocation Rule, managers get real insight into the money they currently get from their customers, the money available to be earned by them, and what it takes to get it. The Wallet Allocation Rule provides managers with a blueprint for sustainable long-term growth.

Backed by rock-solid science published in the Harvard Business Review and MIT Sloan Management Review, this landmark book introduces a new and rigorously tested approach—the Wallet Allocation Rule—that is proven to link to the most ...

Peter Drucker's Five Most Important Questions

Enduring Wisdom for Today's Leaders

Enduring Management Wisdom for Today′s Leaders From Peter F. Drucker. Peter Drucker′s Five Most Important Questions provides insightful guidance and stirring inspiration for today′s leaders and entrepreneurs. By applying Drucker′s leadership framework in the present context of today′s leaders and those who lead with them, this book is an essential resource for people leading, managing and working in all three sectors public, private and social. Readers will gain new perspectives and develop a solid foundation upon which to build a successful and bright future. They will learn how to focus on why they are doing what they′re doing, how to do it better, and how to develop a realistic, motivational plan for achieving their goals. This brief, clear, and accessible guide peppered with commentary from distinguished management gurus, contemporary entrepreneurs and dynamic millennial leaders will challenge readers and stimulate spirited discussion and action within any organization, inspiring positive change and new levels of excellence. In addition to contributions from Jim Collins, Marshall Goldsmith, and Judith Rodin, the book features new insights from some of today′s most influential leaders in business (GE and Salesforce.com), academia (Harvard Business School and Northwestern University), social enterprise (Levo League, Pencils of Promise and Why Millennials Matter) and the military (United States Military Academy), who have been directly influenced by Drucker′s theory of management.

This special edition of Peter Drucker's Five Most Important Questions is filled with insightful guidance and stirring inspiration from contemporary leaders and rising stars.

Bogle On Mutual Funds

New Perspectives For The Intelligent Investor

John C. Bogle, founder of Vanguard, thoroughly discusses the risks and rewards of investing in mutual funds. He explains how to select among the four basic categories of funds: common stock, bond, money market, and balanced. He argues convincingly that a passively managed "index fund" costs less and is more reliable than a fund managed by someone making weighted bets on individual securities, sectors, and the economy. Bogle, long the mutual fund industry's loudest critic, denounces its misleading advertising, mediocre performance, and selfishness. Sprinkled throughout the text are "caveat emptor" boxes that warn readers of the hidden pitfalls of mutual fund investing. Includes a new introduction by the author.

Written in terms equally accessible to both the investing novice and the professional investor, this book is an important resource offering a reliable investment framework. This book will help you to become a more successful investor.

Experiential Marketing

Secrets, Strategies, and Success Stories from the World's Greatest Brands

The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago. To connect with a new generation of customers, companies must embrace and deploy a new marketing mix, powered by a more effective discipline: experiences. Experiential marketing, the use of live, face-to-face engagements to connect with audiences, create relationships and drive brand affinity, has become the fastest-growing form of marketing in the world as the very companies that built their brands on the old Madison Avenue approach—including Coca-Cola, Nike, Microsoft, American Express and others—open the next chapter of marketing. . . as experiential brands. Using hundreds of case studies, exclusive research, and interviews with more than 150 global brands spanning a decade, global experiential marketing experts Kerry Smith and Dan Hanover present the most in-depth book ever written on how companies are using experiences as the anchor of reinvented marketing mixes. You’ll learn: The history and fundamental principles of experiential marketing How top brands have reset marketing mixes as experience-driven portfolios The anatomy of a brand experience The psychology of engagement and experience design The 10 habits of highly experiential brands How to measure the impact of experiential marketing How to combine digital and social media in an experiential strategy The experiential marketing vocabulary How to begin converting to experiential marketing Marketers still torn between outdated marketing models and the need to reinvent how they market in today’s customer-controlled economy will find the clarity they need to refine their marketing strategies, get a roadmap for putting their brands on a winning path, and walk away inspired to transition into experiential brands.

Experiential marketing, the use of live, face-to-face engagements to connect with audiences, create relationships, and drive brand affinity, has become the fastest-growing form of marketing in the world as the very companies that built ...

Becoming Agile

How the SEAM Approach to Management Builds Adaptability

An in–depth example of The Agility Factor in action Becoming Agile: How the SEAM Approach to Management Builds Adaptability illustrates the process of becoming an agile organization. Reflecting the principles presented in The Agility Factor, readers are taken on a real–world journey of transformation and change. This short–format case study of the French company Brioche Pasquier highlights how one organization successfully implemented the principles of agility using the socio–economic approach to management, detailing each step of the process and describing how every decision brought the goal closer within reach. Readers get inside the heads of decision makers to gain insight into how tough decisions were made, how new, important, and flexible management tools were implemented, and how the necessary changes ultimately benefitted both the organization and the people who made it work. From overarching policy to day–to–day procedure, the story provides a clear example of how an agile organization is developed, giving readers a foundation upon which to implement similar changes in their own organization. Smart companies understand the importance of agility, but identifying where and how to initiate those first steps often leads to paralysis by analysis. This case study allows readers to learn from an organization that got through the inertia and put the principles of agility into action, with incredible results. Understand how the principles of agility can be implemented using a specific intervention strategy Tailor those principles to suit any organization Calculate and convert the "hidden costs" of traditional organizational design into flexible, value added activities Formulate and execute an actionable agility strategy Big changes require a deep understanding of the problem at hand, and a viable plan for steering the organization in a better direction. By seeing how it′s been done before, organizations can take a proven approach and tailor it to their specific needs. For those tasked with formulating the agility strategy, Becoming Agile: How the SEAM Approach to Management Builds Adaptability provides invaluable insight.

From overarching policy to day-to-day procedure, the story provides a clear example of how an agile organization is developed, giving readers a foundation upon which to implement similar changes in their own organization.

Starting Your Own Business

Become an Entrepreneur!

A business book for kids! -- back cover.

From pet sitting to lawn mowing to selling cookies, you now have the tools you need to make your dreams a reality. You can learn how to formulate a business plan and put your idea into motion, thanks to the fun projects in this book!

An Other Kingdom

Departing the Consumer Culture

"The Other Kingdom is about reframing how society views its communal identity. The book proposes to identify what has been considered sacred language and use it as an opening into the experience of community and the commons. It lays out a faith narrative without the negative traces of sectarianism. Readers are dared to imagine the human benefit of an alternative to the market ideology that defines our culture, called the Neighborly Covenant because it enlivens and humanizes the social order. The Other Kingdom proposes language for alternative ways to a covenantal culture, one that is active beyond election years and has different substance in defining society's communal identity"--

This is a modern exodus towards a connected community, built on an alternative set of beliefs, liturgy, and disciplines.

Love Your Job

The New Rules for Career Happiness

A New York Times columnist and AARP's Jobs Expert describes how to turn your daily grind back into your dream job through developing new habits that give purpose to your workday, recognizing and changing negative patterns and celebrating small successes. Original.

Kerry Hannon leads you to that place. Don't miss this book!" —Richard Leider, international bestselling author of The Power of Purpose, Repacking Your Bags, and Life Reimagined "Love Your Job is a great addition to the AARP catalog.

Data mining solutions

methods and tools for solving real-world problems

Cutting-edge data mining techniques and tools for solving your toughest analytical problems Data Mining Solutions In down-to-earth language, data mining experts Christopher Westphal and Teresa Blaxton introduce a brand new approach to data mining analysis. Through their extensive real-world experience, they have developed and documented many practical and proven techniques to make your own data mining efforts more successful. You'll get a refreshing "out-of-the-box" approach to data mining that will help you maximize your time and problem-solving resources, and prepare for the next wave of data mining-visualization. You will read about ways in which data mining has been used to: * Discover patterns of insider trading in the stock market * Evaluate the utility of marketing campaigns * Analyze retail sales patterns across geographic regions * Identify money laundering operations * Target DNA sequences for pharmaceutical testing and development The book is accompanied by a CD-ROM that contains: * Demo and trial versions of numerous visual data mining tools * Active web-page links for each of the products profiled * GIF files corresponding to all book images

Unfortunately the field of data mining will be no different. Already we are
bombarded with a host of new buzzwords that sound great, but in reality are old
ideas being touted as part of the new data mining technology. Let us state from
the outset ...