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Guerrilla Marketing Research

Marketing Research Techniques That Can Help Any Bu

Guerrilla Marketing Research destroys the myth that only big companies can afford marketing research. This addition to the Guerrilla Marketing series of books focuses on why small and mid-sized businesses can benefit from conducting focus groups and surveys - and how they can do it for far less than they think. This compelling and easy to read book will take readers on a fascinating journey through one of the most misunderstood and under-utilized marketing techniques. The secrets unveiled and the tips offered will benefit the most sceptical business owner, manager or entrepreneur as to the value of marketing research.

Jay Conrad Levinson defines Guerrilla Marketing as “achieving conventional
goals, such as profits and joy, with unconventional methods, such as investing
energy instead of money.” As the father of Guerrilla Marketing, he has written
over 20 ...

30 Minutes - to Improve Your Networking Skills

A handy guide for all the many people who are failing to exploit their unique network of professional and personal contacts, showing that it takes only half an hour to start building on your network to attract new business, change your job or win promotion.

A handy guide for all the many people who are failing to exploit their unique network of professional and personal contacts, showing that it takes only half an hour to start building on your network to attract new business, change your job ...

Performance Management

Key Strategies and Practical Guidelines

Managing staff performance is an effective mechanism for developing both staff and organizational growth. By clarifying an organization's objectives, translating these into clear individual goals, and reviewing these goals regularly, performance management provides a well-structured and effective management tool.

By clarifying an organization's objectives, translating these into clear individual goals, and reviewing these goals regularly, performance management provides a well-structured and effective management tool.

Armstrong's Handbook of Performance Management

An Evidence-Based Guide to Delivering High Performance

Managing staff performance is an effective mechanism for developing both staff and organizational growth. By clarifying an organization's objectives, translating these into clear individual goals and reviewing these goals regularly, performance management provides a well-structured and effective management tool. In the completely updated fifth edition of this classic text, Michael Armstrong considers the latest developments in this area, and how these can be applied to managing staff for increased performance. The new edition includes guidance on 360-degree feedback and the results of a far-reaching e-reward survey of performance management practices in 156 organizations. Ideal for practitioners and students alike, Armstrong's Handbook of Performance Management is aligned to the CIPD standards for Performance Management and so is ideal for those working towards the intermediate and advanced level qualifications. It remains the most authoritative and engaging textbook on performance management and is accompanied by an extensive online resource, including PowerPoint slides for tutors, and a glossary, literature review, and exercises to help students to test their learning.

In the completely updated fifth edition of this classic text, Michael Armstrong considers the latest developments in this area, and how these can be applied to managing staff for increased performance.

Strategic Marketing Planning

Whilst there are a number of books available on marketing planning, they are predominantly how to texts: this book is a serious and in-depth treatment of the specialist aspects of marketing planning. The various topics dealt with include a review of marketing strategy which examines the main strategic planning tools; competitive marketing strategy, which explains and reviews the concepts and applications; marketing planning and corporate culture; expert systems in strategic marketing planning; and the role of marketing in the future - the challenges for business and management education.

Whilst there are a number of books available on marketing planning, they are predominantly how to texts: this book is a serious and in-depth treatment of the specialist aspects of marketing planning.