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Internet of Things

Internet of Things emphasizes on the efficient use of internet and wireless network for connecting devices in day to day life. It gives a step-by-step explanation of the connecting interface of hardware with software. This classic text is a vital study guide for the students to master their IoT skills. Salient Features: - Core concepts of hardware and software for Internet of Things - Coverage of latest concepts like RaspberyPi, Arduino - Coverage of Security and threats in IoT scenarios. - Step by step pro typing and designing of IoT Applications

It gives a step-by-step explanation of the connecting interface of hardware with software. This classic text is a vital study guide for the students to master their IoT skills.

Love Thy Customer

Creating Delight, Preventing Dissatisfaction, and Pleasing Your Hardest-To-Please Customer

Through the bestselling Dealing with People You Can't Stand, millions of at-their-wits-end readers have trusted Brinkman and Kirschner to provide productive and motivating solutions to effectively working with the full range of their managers', peers', and staff member's difficult behaviors. Since the publication of that book, Brinkman and Kirschner have been in high-demand as companies around the world have invited them to train their employees on how to prevent personnel problems from hurting the bottom line. Now, in an age where being "customer-focused" is a business imperative, companies have been clamoring for Brinkman and Kirschner help them train their front-line employees on how to provide exceptional service, regardless of how badly a customer behaves.Love Thy Customer will deal exclusively with the interactions and behaviors of service providers with their customers both external and internal. In Brinkman and Kirschner's trademark straightforward, but light-hearted and user-friendly style, they will cover specific communication skills and strategies for creating delight in customers, preventing customers from becoming difficult in the first place, and dealing with the full range of difficult behaviors and situations.Business readers are flocking back to the basics, such as the bestselling, Hug Your Customer. In an age when companies recognize that a key to sustaining long-term growth is delivering exceptional service to build a loyal and ever-widening customer base, Brinkman & Kirschner's Love Thy Customer will be welcomed by managers responsible for maintaining customer focus, owners of small to medium sized businesses wanting to cultivate a strong service ethic, as well as the front line service providers at their wits end.

" You've got to shoot for nothing less than customer delight, every time. "Love Thy Customer" "lets you count the ways" to communicate to your customers that you want to help them fulfill their needs, and make them feel cared for.

The Customer Loyalty Solution

What Works (And What Doesn'T) in Customer Loyalty Programs

How Today's Marketing Leaders Have Bypassed the "Experts" to Craft Effective, Inexpensive Customer Loyalty Programs Database marketing is today's most powerful tool for designing cost-effective, resource-efficient marketing and operations programs. "The Customer Loyalty Solution "cuts through theory and guesswork to examine how leading marketers from Land's End to IBM are using today's new breed of database marketing tools to compute lifetime value, cut costs in every area, and make databases easier to access and utilize from anywhere on the globe. Praise for "The Customer Loyalty Solution": ""The Customer Loyalty Solution "combines the best of traditional practice with contemporary market factors in terms that inspire and cut across industries. Straightforward enough for the upcoming 1-1 marketer as well as a great catch-up for the seasoned practitioner."--Joe Rapolla, VP, Consumer Marketing Services, Universal Music Group/CLO "Delivers practical solutions instead of hyperbole and theory. Hughes makes this book fun to read, and he gets his point across--clearly."--Robert McKim, CEO, msdbm "Well written and easy to understand. Hughes imparts his wisdom to set realistic expectations and provides case studies adding real-world application."--J.C. Johnson, VP, Database Marketing, Fairfield Resorts "Hughes distills the jargon and complexity of database marketing into a refreshingly straightforward and practical guide. "The Customer Loyalty Solution "should be required reading for anyone serious about making database marketing work."--Jonathan Huth, VP, Relationship Database Marketing, Scotiabank New technologies like the Web have brought unprecedented change to databasemarketing. But some things never change. Successful marketers have learned that to understand their customers they must still think like their customers, who continue to ignore one-time discounts to ask, "Why would I want to be that company's customer? What's in it for me?" "The Customer Loyalty Solution "goes straight to the source, revealing how marketers today are leveraging their database marketing programs to identify and attract the most profitable new customers, increase current customer retention and repurchase, and identify and reward their most loyal and profitable customers. More than 40 detailed case studies and dozens of examples reveal success stories includingVerizon's "best in class" datamart that realized a 1681 percent return on marketing investment Isuzu's database project that targeted only their best prospects--and cut industry-standard per-unit sales costs in half "Weekly Standard"'s variable headline strategy that increased direct mail response rates by nearly 25 percent Author and database marketing pioneer Arthur Hughes doesn't hide behind incomprehensible formulas and impossible-to-navigate layouts. Each easy-to-follow chapter clearly addresses and explains a different piece of the database-marketing puzzle. Case studies are clearly marked and detail what went right--or wrong. Chapter-ending synopses summarize the lessons to be learned in each chapter and clearly review what worked and what didn't. These features and others combine with innovative charts and quizzes to ensure hands-on understanding of material covered and make the book a timely, practical guide. "The Customer Loyalty Solution "reveals how database marketing and customer relationshipmanagement initiatives are making a difference, today, for the world's leading marketers. It provides you with step-by-step techniques for benchmarking their efforts to develop intelligent strategies of your own, understanding how and why they work, and monitoring their results to continually adjust and modify for changing market conditions. The result will be far stronger customer loyalty, more consistent repeat sales, and a database-marketing program that is enjoyable and successful--for both you and your most profitable customers.

"--Joe Rapolla, VP, Consumer Marketing Services, Universal Music Group/CLO "Delivers practical solutions instead of hyperbole and theory. Hughes makes this book fun to read, and he gets his point across--clearly.

Finding the Profit in Customer Satisfaction

Translating Best Practices Into Bottom-line Results

Based on research and consultations with over 200 organizations known for their innovative and effective approaches to satisfying customers, Barsky illustrates the importance of the "bottom line" to customer satisfaction and, ultimately, to a company's overall success and profitability. He structures the book on a "learning triangle" that shows the three important keys to customer satisfaction -employees, customers, and competitors -- and explains how businesses can use these keys to construct customer satisfaction approaches for value-based transactions.

He structures the book on a "learning triangle" that shows the three important keys to customer satisfaction -employees, customers, and competitors -- and explains how businesses can use these keys to construct customer satisfaction ...

Building Data Mining Appl. For

A unique comprehensive guide to the business and technology of developing effective Enterprise Customer Relationship management solutions using contemporary data mining techniques. With focus on implementation and data mining technology, this book gives readers the ability to recognize and track patterns within their data, giving them a key competitive advantage over competition.

With focus on implementation and data mining technology, this book gives readers the ability to recognize and track patterns within their data, giving them a key competitive advantage over competition.

Tropical Rain Forest

Bats and big cats. Armies of ants. Squawking parrots. Strangling figs. From the ground up to the tree tops, the tropical rainforest teems with life. Stunning drawings, step-by-step experiments, fun-to-do activities, and fascinating facts abound in this magical exploration of an essential ecosystem, in danger of disappearing forever. Tropical Rain Forest is a new edition to the One Samll Square Series not previously published in hardcover.

With this book, you can explore one small square of rain forest in a zoo...as a nature preserve...or at home. This is a welcome new addition to the critically acclaimed One Small Square and nature series for children ages 6 to 9.

World politics 97/98

The internationalization of labor flows has meant that the lack of worker rights in
host countries has led to serious diplomatic tensions in the region: between the
Philippines and Malaysia, for example, over the treatment of Filipina domestic
workers in Malaysia; between Indonesia and Malaysia over the treatment of
Indonesian migrant workers in the latter; or between Thailand and Japan over the
treatment of Thai women illegally recruited to work in Japanese brothels. Worker
rights are ...

U.S. Industry & Trade Outlook '98

The #1 Guide to U.S. Industry & Trade is Back Whether you want to identify sectors with the highest growth potential-stay on top of major developments in key industries-or find new marketing & investment opportunities, you won't find a more comprehensive resource than this edition of the leading reference guide to U.S. industry & trade. The result of an innovative joint venture between the U.S. Department of Commerce/International Trade Administration, DRI/McGraw-Hill, & Standard & Poor's, the U.S. Industry & Trade Outlook '96 provides sector-by-sector reviews, forecasts & global reports for more than 350 industries, including: computer software; construction; transportation; textiles; financial services; metals; microelectronics; retailing; aerospace; motor vehicles; telecommunications; entertainment.

International Trade Administration. Table 18-15: Textile Machinery (SIC 3552)
Trends and Forecasts Paper Industries Machinery (SIC 3554) Trends and
Forecasts Farm Machinery ... After rising rapidly in 1994 and 1995, U.S. exports
to Indonesia fell in 1996 to more traditional levels, i.e., below $10 million. On the
positive side, ... Slack demand from the U.S. textile sector also led to a sizable
contraction in imports, the largest since the last U.S. recession in 1991. (Industrial
production in ...